AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of BrazeAI Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Brinks Home Security Professional Services 1200 $515M United States Braze BrazeAI Chatbots and Conversational AI 2021 n/a
In 2021, Brinks Home Security implemented BrazeAI as part of a CRM and retention initiative in the United States. The deployment used OfferFit reinforcement learning decisioning, now integrated into BrazeAI Decisioning Studio, to drive renewal and retention offer selection across U.S. retention programs. The implementation leveraged BrazeAI Decisioning Studio capabilities for offer decisioning and campaign orchestration within the Chatbots and Conversational AI category. Functional configuration included offer variant evaluation, contract lifecycle event triggers, and personalized messaging templates, enabling automated selection of extension propositions based on customer behavior and contract status. Integrations connected BrazeAI decisioning with Braze for message delivery and with Brinks Home retention CRM workflows to close the loop between decision outputs and customer outreach. Operational coverage focused on the U.S. retention organization, with governance practices established to manage decision rules, test and learn cycles, and campaign approval with retention stakeholders. As reported, the combined OfferFit decisioning and Braze integration increased contract extension value and reduced churn in Brinks Home Securitys U.S. retention programs. The deployment emphasizes decisioning driven retention workflows, personalized messaging orchestration, and centralized governance for offer optimization.
Kayo Sports Australia Media 150 $300M Australia Braze BrazeAI Chatbots and Conversational AI 2023 n/a
In 2023, Kayo Sports Australia implemented BrazeAI Decisioning Studio™ to build a Customer Cortex that personalizes messaging, channel, timing, creative and offers at 1:1 scale. The deployment was a CRM and marketing implementation in Australia focused on subscription acquisition and cross-sell motions, positioning BrazeAI Decisioning Studio™ as the core Chatbots and Conversational AI decisioning layer for customer engagement. The initiative targeted customer lifecycle orchestration across marketing and CRM teams to unify decisioning for promotional and retention campaigns. The implementation configured BrazeAI Decisioning Studio™ decisioning and orchestration capabilities to create individualized message selection, channel routing, send timing optimization and creative variation, and to operationalize offers at the individual level. Functional workflows emphasized campaign decisioning, real-time personalization and orchestration across email, push, in-app and other direct messaging channels, with rules and model-driven logic centralized in the Customer Cortex. Configuration focused on consistent creative and offer selection across touchpoints to support subscription funnels and cross-sell journeys. Kayo reported measurable outcomes from the BrazeAI Decisioning Studio™ deployment, including a 14% increase in subscriptions in FY24 and a 105% increase in cross-sells attributed to the Customer Cortex. Governance and rollout were managed by marketing and CRM teams who centralized decision authority and operationalized machine-driven decisioning into campaign workflows. The work aligned the Chatbots and Conversational AI application to core subscription, retention and cross-sell business functions across Australia.
LATAM Airlines Transportation 38664 $12.8B Chile Braze BrazeAI Chatbots and Conversational AI 2025 n/a
In 2025, LATAM Airlines deployed BrazeAI to personalize customer journeys across its traveler base. This CRM and marketing implementation was centered in Latin America, primarily Chile, and uses BrazeAI within the Chatbots and Conversational AI category to drive multi-channel engagement and contextual communications. Deployment focused on decisioning capabilities provided by OfferFit, now BrazeAI Decisioning Studio™, which was configured to evaluate offers and determine personalized message selection in real time. The implementation emphasized decisioning workflows, audience segmentation and message personalization, and instrumented campaign orchestration to enable automated, event-driven communications through existing messaging channels. Technically the solution was integrated with Braze for real-time personalized communications, using BrazeAI Decisioning Studio to supply offer and content decisions into Braze campaign execution. Operational scope included LATAM Airlines marketing, CRM and customer engagement functions across the LATAM region, with governance centered on decisioning rules, staged campaign validation and ongoing model tuning. The rollout explicitly aimed at improving relevance and engagement for travelers in the LATAM region.
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FAQ - APPS RUN THE WORLD BrazeAI Coverage

BrazeAI is a Chatbots and Conversational AI solution from Braze.

Companies worldwide use BrazeAI, from small firms to large enterprises across 21+ industries.

Organizations such as LATAM Airlines, Brinks Home Security and Kayo Sports Australia are recorded users of BrazeAI for Chatbots and Conversational AI.

Companies using BrazeAI are most concentrated in Transportation, Professional Services and Media, with adoption spanning over 21 industries.

Companies using BrazeAI are most concentrated in Chile, United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of BrazeAI across Americas, EMEA, and APAC.

Companies using BrazeAI range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.

Customers of BrazeAI include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified BrazeAI customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Chatbots and Conversational AI.