List of Bswift Emma Customers
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United States
Since 2010, our global team of researchers has been studying Bswift Emma customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Bswift Emma for Chatbots and Conversational AI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Bswift Emma for Chatbots and Conversational AI include: Colonial Life, a United States based Insurance organisation with 11200 employees and revenues of $5.00 billion, NFP, an Aon company, a United States based Insurance organisation with 7500 employees and revenues of $3.00 billion, Frankcrum Corporate, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Bswift Emma, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Colonial Life | Insurance | 11200 | $5.0B | United States | bswift | Bswift Emma | Chatbots and Conversational AI | 2018 | n/a |
In 2018 Colonial Life deployed Bswift Emma as a conversational enrollment assistant on the bswift platform, using the interactive decision support avatar Ask Emma to guide employees through voluntary benefits selection. The rollout targeted HR and benefits administration in the United States and positioned Bswift Emma as a front end for benefits decision support and enrollment capture.
The implementation integrated the Chatbots and Conversational AI application into core enrollment workflows, enabling employee-facing decision support, automated election capture, and case provisioning. Functional capabilities implemented included guided enrollment conversations via Ask Emma, streamlined case setup, and automated processing of more than 95 percent of individual benefit elections, which reduced the volume of post-enrollment data feeds.
Integration was executed directly with the bswift enrollment platform to link conversational flows to downstream benefits provisioning and HR processing. Governance and operational scope centered on benefits administration teams within Colonial Life in the United States, simplifying case setup workflows and reducing manual post-enrollment processing as reported.
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Frankcrum Corporate | Professional Services | 10 | $1M | United States | bswift | Bswift Emma | Chatbots and Conversational AI | 2024 | n/a |
In 2024, Frankcrum Corporate deployed Bswift Emma as part of a bswift benefits platform rollout for MyFrankCrum clients, using the Chatbots and Conversational AI application to support HR and benefits administration. The initiative targets PEO clients in the United States with a phased rollout that culminates in full open enrollment in Fall 2024, and the implementation is positioned inside the MyFrankCrum benefits portal as an optional assistance layer.
Bswift Emma, branded in communications as Ask Emma when configured as the digital assistant, is implemented to deliver plan comparisons and cost estimates through conversational flows, guided enrollment interactions, and benefit election assistance. Configuration focuses on benefits decision support capabilities typical of Chatbots and Conversational AI, including scripted Q and A, cost-estimate calculators surfaced in chat workflows, and context aware prompts to guide employees through enrollment choices.
The deployment integrates Bswift Emma with the MyFrankCrum client benefits experience and operates across Frankcrum Corporate’s PEO client HR and benefits administration processes in the United States, supporting employee facing enrollment and guidance touchpoints. Operational coverage centers on employee enrollment windows and ongoing plan comparison use during the open enrollment cadence, with the assistant offered as an optional tool for clients.
Rollout governance follows a phased release schedule with opt in availability for Ask Emma, aligning configuration and user guidance ahead of the Fall 2024 open enrollment period. The program is explicitly intended to improve enrollment guidance and the employee experience, and governance emphasis is on staged activation and client choice for enabling the Chatbots and Conversational AI component.
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NFP, an Aon company | Insurance | 7500 | $3.0B | United States | bswift | Bswift Emma | Chatbots and Conversational AI | 2024 | n/a |
In 2024 NFP, an Aon company, signed on to deploy bswift Simplify for its channel business and provision client access to Bswift Emma as part of the enrollment offering. The January 2024 agreement targets HR and benefits administration for mid market clients with 51 to 500 employees across the United States and provides a scalable enrollment experience for brokers and client employers. NFP configured client level access so benefits administrators and enrolled employees can invoke decision support during open enrollment windows.
Bswift Emma, presented in vendor materials as Ask Emma decision support, is implemented as the conversational decision layer during benefits enrollment and is aligned with the Chatbots and Conversational AI application category. The deployment uses pre configured access to surface guided recommendations and enrollment prompts inside bswift Simplify enrollment workflows, focusing configuration on benefits election guidance and user interaction flows. Operational scope is channel distribution for mid market benefits clients in the United States, with governance applied at the configuration and provisioning layer to standardize access to Ask Emma during enrollment periods.
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