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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of ByteTech PangoCDP Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
CellphoneS Retail 210 $20M Vietnam ByteTech ByteTech PangoCDP Customer Data Platform 2023 n/a In 2023, CellphoneS deployed ByteTech PangoCDP to build a single customer view and real time segmentation for its retail and loyalty programs in Vietnam. ByteTech PangoCDP served as the Customer Data Platform to centralize online and offline event data and support CRM and marketing automation workflows. This deployment targeted campaign conversion and campaign ROI improvements across e-commerce and physical stores. Implementation focused on identity resolution and profile unification to create a consolidated customer profile repository, enabling automated real time segmentation. Functional modules implemented included profile stitching, real time segmentation engines, and CRM integration points powering marketing automation and loyalty program targeting. The project produced a taxonomy of 460 segments used for targeted campaigns. Operational scope covered CRM, marketing, and loyalty program operations across CellphoneS retail and online channels. Integrations emphasized linking online and offline data and campaign orchestration with existing CRM and marketing systems, enabling synchronized customer touchpoints and personalized campaign delivery. Rollout measured impact over nine months and aligned segmentation to campaign workflows. Outcomes reported after nine months included a 250% increase in customer profiles, creation of 460 segments, a 35% uplift in ROAS and a 28% reduction in CPA, supporting improved conversion and campaign ROI. The CellphoneS ByteTech PangoCDP Customer Data Platform implementation demonstrates a focused use of a CDP to unify profiles and operationalize segmentation for CRM and marketing automation.
Highlands Coffee Consumer Packaged Goods 10000 $2.5B Vietnam ByteTech ByteTech PangoCDP Customer Data Platform 2023 VietGuys In 2023 Highlands Coffee deployed ByteTech PangoCDP to run the Chill hè Maldives Zalo Mini App voucher campaign in Vietnam, using the application as a Customer Data Platform to support marketing, CRM and loyalty objectives. The campaign launched in July 2023 and targeted voucher-driven engagement and identifiable customer capture through Zalo channels, aligning Highlands Coffee, ByteTech PangoCDP and local execution by VietGuys for messaging delivery. ByteTech PangoCDP was configured to centralize customer interaction data and orchestrate voucher distribution using the Master Channel concept, applying standard Customer Data Platform capabilities such as identity consolidation, segmentation and real-time campaign orchestration to voucher lifecycle management. The implementation emphasized automation of voucher issuance and redemption orchestration across digital touchpoints, enabling marketing teams to control campaign rules and eligibility logic from the CDP. Integrations included a direct operational partnership with VietGuys for Zalo messaging and Zalo Mini App delivery, with the CDP feeding the messaging channel and capturing response events back into the customer graph. Operational scope was focused on Highlands Coffee marketing, CRM and loyalty functions across Vietnam, with the Zalo Official Account channel instrumented as a primary acquisition and engagement surface. Outcomes reported from the initiative included over 2 million interactions, a 56.9% conversion rate to identifiable customer data and approximately 347,000 new Zalo OA followers, results that were captured and persisted in ByteTech PangoCDP for ongoing marketing segmentation and loyalty orchestration. Governance centered on a marketing-led rollout with VietGuys handling messaging execution, and process changes concentrated on centralizing customer identity and voucher orchestration within the Customer Data Platform.
NutiFood Consumer Packaged Goods 5300 $500M Vietnam ByteTech ByteTech PangoCDP Customer Data Platform 2023 n/a In 2023, NutiFood implemented ByteTech PangoCDP, a Customer Data Platform, to centralize online to offline customer data for the Vietnam based FMCG company. The deployment targeted marketing and CRM use cases, with explicit emphasis on O2O measurement and sampling activations to support personalized messaging and campaign orchestration. ByteTech PangoCDP was configured to build unified customer profiles, run advanced segmentation, and execute automated journeys and sampling activations across digital and field channels. The project produced over 65 customer segments and 55 automated flows within six months, reflecting heavy use of the PangoCDP segmentation engine and journey orchestration capabilities. The implementation integrated with Salesforce CRM to feed structured customer and lead records into the marketing stack and to operationalize CDP segments for sales and CRM driven campaigns. O2O measurement was instrumented to link digital behaviors to offline sampling outcomes and to enable campaign effectiveness analysis across channels. Rollout and governance were focused on NutiFood marketing and CRM teams in Vietnam, establishing ownership of segmentation rules, automated flow maintenance, and campaign activation standards. The deployment delivered a centralized ByteTech PangoCDP instance that enabled personalized messaging based on unified customer data and supported ongoing O2O orchestration and campaign activation.
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