List of CARBON Customers
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Since 2010, our global team of researchers has been studying CARBON customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CARBON for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CARBON for Analytics and BI include: Nine, a Australia based Media organisation with 4100 employees and revenues of $1.00 billion, Mcdonald Jones Homes, a Australia based Construction and Real Estate organisation with 700 employees and revenues of $500.0 million, NEX Building Group, a Australia based Manufacturing organisation with 1400 employees and revenues of $320.0 million, Zypp Electric, a India based Transportation organisation with 1000 employees and revenues of $250.0 million, nib New Zealand, a New Zealand based Insurance organisation with 156 employees and revenues of $233.0 million and many others.
Contact us if you need a completed and verified list of companies using CARBON, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CARBON customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adult Care Advisors | Healthcare | 10 | $1M | United States | Near | CARBON | Analytics and BI | 2023 | n/a |
In 2023, Adult Care Advisors deployed CARBON on its website as an Analytics and BI solution. The implementation instruments the public-facing site to capture engagement and referral signals for a small United States healthcare advisory firm with approximately 10 employees. This web-focused deployment positions CARBON as the central reporting layer for site analytics and visitor behavior analysis.
CARBON was configured to provide dashboards, event-level tracking, conversion funnel reporting, and visual analytics aligned with Analytics and BI functionality, supporting marketing and client intake workflows. The configuration reflects a lightweight, single-admin governance model appropriate for a 10-person organization, centralizing dashboard access for marketing and operations teams. The scope is website-level instrumentation and internal reporting rather than cross-enterprise system integration.
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Allegany County Tourism United States | Government | 10 | $1M | United States | Near | CARBON | Analytics and BI | 2024 | n/a |
In 2024 Allegany County Tourism United States deployed CARBON on their website https://www.mdmountainside.com/. The deployment places CARBON as the primary Analytics and BI capability for web visitor measurement, campaign attribution, and dashboard reporting for the county tourism office.
The implementation is a website‑instrumentation deployment that configures CARBON to collect visitor behavior, event tracking, and content performance signals, with hosted dashboards and report views aligned to marketing and visitor services. Operational scope is proportionate to a 10 employee organization, with configuration and dashboard ownership centralized inside the tourism office rather than across multiple enterprise divisions. Governance appears focused on campaign and content reporting workflows, with CARBON used to surface visitation patterns and campaign touchpoints to inform regional promotion and marketing decision making.
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AppDividend | Professional Services | 10 | $1M | India | Near | CARBON | Analytics and BI | 2021 | n/a |
In 2021 AppDividend deployed CARBON as its Analytics and BI solution to instrument and analyze traffic on its public website. The implementation targeted content performance, audience measurement, and editorial decision support for the professional services publisher.
CARBON was embedded on the website via client side instrumentation, collecting page events and user interactions into centralized dashboards. Standard Analytics and BI capabilities were configured, including real time reporting, page level metrics, event tracking, and dashboarding tailored to marketing and editorial workflows.
Operational scope covered the website and content workflows, with primary users in marketing and editorial based in India. Governance focused on role based access to CARBON dashboards and routine content performance reviews, and no external system integrations were specified in the provided source.
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Ars & Partners Law Office | Professional Services | 10 | $1M | Indonesia | Near | CARBON | Analytics and BI | 2023 | n/a |
In 2023, Ars & Partners Law Office implemented CARBON on their public website. CARBON is deployed as an Analytics and BI application to collect visitor and session telemetry for a small Indonesia based professional services firm with roughly 10 employees, focusing on website behavior and client interest signals.
The web deployment uses a client side script implementation feeding CARBON dashboards and reporting modules, enabling event tracking, traffic segmentation, and behavioral analytics common to Analytics and BI platforms. Operational ownership is concentrated in marketing and client engagement functions, with configuration and dashboard governance managed internally rather than through an external integrator.
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Astronomy Online | Professional Services | 10 | $1M | United States | Near | CARBON | Analytics and BI | 2022 | n/a |
In 2022, Astronomy Online implemented CARBON as an Analytics and BI deployment on its public website. The implementation configures CARBON to capture site-level analytics and event data to support editorial content performance and advertising workflows. CARBON is used to centralize reporting and provide dashboarding and visualization for a small, web-focused operations team.
The deployment architecture is web-centric, with CARBON instrumenting browser-side events and aggregating those signals into reporting and dashboard modules. Functional capabilities implemented include event tracking, content performance dashboards, and audience segmentation workflows consistent with Analytics and BI platforms, aligned to editorial, marketing, and ad monetization business functions. Governance and operational ownership are handled within the company’s digital operations, with configuration and dashboard ownership maintained by internal staff.
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Professional Services | 10 | $1M | India | Near | CARBON | Analytics and BI | 2022 | n/a |
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Manufacturing | 18 | $1M | India | Near | CARBON | Analytics and BI | 2020 | n/a |
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Retail | 10 | $1M | Indonesia | Near | CARBON | Analytics and BI | 2021 | n/a |
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Professional Services | 10 | $1M | India | Near | CARBON | Analytics and BI | 2021 | n/a |
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Professional Services | 19 | $2M | Australia | Near | CARBON | Analytics and BI | 2022 | n/a |
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Buyer Intent: Companies Evaluating CARBON
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