List of Centric PXM (formerly Contentserv) Customers
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Since 2010, our global team of researchers has been studying Centric PXM (formerly Contentserv) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Centric PXM (formerly Contentserv) for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Centric PXM (formerly Contentserv) for Product Information Management include: Spectrum Brands, a United States based Retail organisation with 3100 employees and revenues of $2.96 billion, Lacoste France, a France based Retail organisation with 8500 employees and revenues of $2.70 billion, Gorman-Rupp Company, a United States based Manufacturing organisation with 1150 employees and revenues of $378.0 million, Phoon Huat, a Singapore based Consumer Packaged Goods organisation with 400 employees and revenues of $160.3 million and many others.
Contact us if you need a completed and verified list of companies using Centric PXM (formerly Contentserv), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Gorman-Rupp Company | Manufacturing | 1150 | $378M | United States | Centric | Centric PXM (formerly Contentserv) | Product Information Management | 2019 | CSS Commerce |
In 2019, Gorman-Rupp Company implemented Centric PXM (formerly Contentserv) as their Product Information Management solution to centralize SKU records and support catalog automation. The selection targeted tighter integration with ERP systems and ecommerce channels to improve product data quality and accelerate time-to-market as described in the case study.
Centric PXM was configured to serve as the central product master, handling product information management, digital asset consolidation and automated catalog syndication workflows. Configuration work focused on SKU centralization, channel-specific product feed generation and catalog automation consistent with Product Information Management functional patterns.
Integrations were implemented to connect Centric PXM with the company ERP and with ecommerce channels for direct syndication of enriched product data. CSS Commerce served as the systems integrator and supported a later migration from the initial deployment to Contentserv’s SaaS model, as referenced in the source.
Operational scope centered on product management, marketing and ecommerce operations within Gorman-Rupp Company’s manufacturing product portfolio, with governance changes to establish centralized data stewardship and workflow orchestration. The case study documents the 2019 selection of Centric PXM and the subsequent SaaS migration supported by CSS Commerce, emphasizing improved data quality and reduced time-to-market as primary objectives.
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Lacoste France | Retail | 8500 | $2.7B | France | Centric | Centric PXM (formerly Contentserv) | Product Information Management | 2018 | n/a |
In 2018 Lacoste France selected Contentserv, now Centric PXM, and deployed Centric PXM as its Product Information Management solution to centralize product information and accelerate omnichannel ecommerce product content across global sites. The decision followed a multi-year initiative that began two years before the 3 March 2020 press release and positioned Centric PXM as the central product content hub for the retailer.
The Centric PXM implementation focused on establishing a centralized product master, attribute modeling, and channel-specific data views, using structured product data and enrichment workflows to standardize merchandising and marketing content. Configuration work emphasized catalog segmentation, multi-language product descriptions, and automated approval workflows to improve content creation velocity and governance for product data stewards and category managers.
Integration design included outbound syndication to Lacoste global ecommerce sites and channel exports for marketplaces and retail partners, with a planned DAM integration recorded as the next step in the architecture. The implementation used Centric PXM to act as the single source of truth for product content, enabling connectors and export pipelines to downstream storefronts and partner channels as part of ongoing integration work.
Governance and rollout were organized as a phased program across markets, with defined authoring roles, data ownership, and change control for product taxonomy and attribute sets. Reported objectives cited improved time to market and better data quality for omnichannel catalogs, and the roadmap documented DAM integration as in progress to extend digital asset orchestration within the Product Information Management environment.
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Phoon Huat | Consumer Packaged Goods | 400 | $160M | Singapore | Centric | Centric PXM (formerly Contentserv) | Product Information Management | 2025 | n/a |
In 2025 Phoon Huat selected Centric PXM (formerly Contentserv) as its Product Information Management solution to centralize product data and accelerate product commercialization. The implementation targets the companywide product lifecycle for a Singapore based bakery ingredients manufacturer managing over 20,000 SKUs across wholesale, 19 physical outlets, a direct to consumer online platform and international export channels.
The deployment configures Centric PXM to provide core Product Information Management capabilities including centralized product masters, digital asset management for images, certification and attribute governance, content syndication for channel listings and Digital Shelf Analytics aligned workflows. Functional configuration emphasized product commercialization workflows, reduced manual data entry points and standardized product attributes and imagery to enable faster time to market for new listings.
Operational coverage spans supply chain, product management and marketing teams that led the selection and will operate the PIM instance, consolidating product information that was previously scattered across multiple platforms and teams. The implementation is scoped to integrate operational product data feeds and content sources into a single PIM repository to support sales channels from B2B ordering to retail and e commerce listings, while aligning with Phoon Huat’s manufacturing, warehousing and controlled temperature logistics operations.
Governance and rollout focused on cross functional ownership and configurability, with users citing local support and a user friendly interface as selection differentiators. Phoon Huat expects the Centric PXM deployment to reduce manual procedures, and explicitly projects a savings of approximately 90 person hours per month and accelerated product listing across channels, while enabling a single source of truth for product information.
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Retail | 3100 | $3.0B | United States | Centric | Centric PXM (formerly Contentserv) | Product Information Management | 2013 | SDZeCOM Germany |
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