List of ChannelMix Customers
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Since 2010, our global team of researchers has been studying ChannelMix customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ChannelMix for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ChannelMix for Marketing Analytics include: Tinuiti Inc., a United States based Professional Services organisation with 657 employees and revenues of $137.0 million, True Media LLC, a United States based Professional Services organisation with 216 employees and revenues of $82.0 million, Colle & McVoy LLC, a United States based Professional Services organisation with 350 employees and revenues of $75.0 million and many others.
Contact us if you need a completed and verified list of companies using ChannelMix, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The ChannelMix customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Colle & McVoy LLC | Professional Services | 350 | $75M | United States | ChannelMix | ChannelMix | Marketing Analytics | 2018 | n/a |
In 2018, Colle & McVoy LLC implemented ChannelMix for Marketing Analytics to provide a more efficient way to aggregate and analyze clients’ data across campaigns and channels. The agency selected ChannelMix to centralize cross-channel measurement and to standardize reporting for multi-brand accounts including enterprise consumer clients.
The ChannelMix implementation emphasized data ingestion and aggregation capabilities, using configurable connectors and scheduled ETL pipelines to normalize disparate campaign and audience datasets. ChannelMix was configured to produce reusable reporting schemas and dashboarding outputs, supporting templated client reports, campaign-level attribution workflows, and automated data refresh cycles to support agency planning and analytics processes.
Operational coverage focused on the agency analytics team working in conjunction with account teams and strategy planners, establishing a centralized data layer and shared reporting surface. Governance centered on standardized report templates, role based access controls, and an automated refresh cadence to enforce data consistency and streamline handoffs between analytics and client services.
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Tinuiti Inc. | Professional Services | 657 | $137M | United States | ChannelMix | ChannelMix | Marketing Analytics | 2019 | n/a |
In 2019, Tinuiti Inc. implemented ChannelMix as part of its Marketing Analytics stack. The ChannelMix deployment supported Tinuiti’s analytics and marketing science organization and scaled reporting capabilities to serve hundreds of clients including Tommy Bahama, Eddie Bauer and Brooks Running.
ChannelMix was configured to centralize data collection, aggregation and normalization across paid, organic and e-commerce channels, and to feed prepared datasets into Tableau for visualization and Data Prep. The implementation established automated ETL pipelines and staging layers that reduced manual data handling, and the ChannelMix platform was integrated with Tableau’s visualization and Data Prep solutions to enable in-depth multi-channel reporting.
Operational coverage focused on agency reporting workflows, client-facing dashboards and marketing operations across Tinuiti’s account portfolio, with governance centered on standardized reporting templates and production schedules managed by the analytics team. Andrew Richardson, vice president of analytics and marketing science, reported that Tinuiti spent 60 percent less time on data preparation, collection and management after adopting ChannelMix, and the combined ChannelMix and Tableau stack enabled faster delivery of multi-channel reports.
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True Media LLC | Professional Services | 216 | $82M | United States | ChannelMix | ChannelMix | Marketing Analytics | 2015 | n/a |
In 2015 True Media LLC implemented ChannelMix, deploying ChannelMix Self-Service as its Marketing Analytics platform to centralize client marketing performance data and reporting. The implementation was executed through a partnership with Alight Analytics, and integrated ChannelMix Self-Service with Tableau Software for visualization and ad-hoc analysis.
ChannelMix Self-Service was configured to aggregate disparate client marketing data sources, normalize metrics, and produce repeatable reporting and analysis workflows. The ChannelMix Self-Service implementation emphasized automated data pipelines and self-service data models to reduce manual data management and reliance on spreadsheets, while Tableau Software provided the environment for sophisticated client dashboards and exploratory analysis.
Operational coverage targeted agency client reporting and analytics workflows, enabling account teams and analytics resources to deliver client-specific performance reports. The deployment shifted routine reporting work toward centralized data aggregation and parametrized report templates, supporting scalable delivery across multiple clients.
Alight Analytics provided training on Tableau Software and onboarding for ChannelMix Self-Service, supporting governance through standardized data models and report templates. Stated outcomes include more accurate, repeatable reporting, scalable client reporting capabilities, and an increased value offering to clients through improved data accuracy and analytic flexibility.
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