List of Circa Event Management Customers
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Since 2010, our global team of researchers has been studying Circa Event Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Circa Event Management for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Circa Event Management for Event Management include: Parsons Corporation, a United States based Professional Services organisation with 19600 employees and revenues of $6.75 billion, NuVasive, a United States based Life Sciences organisation with 2900 employees and revenues of $1.14 billion, Meltwater Group, a United States based Professional Services organisation with 2300 employees and revenues of $506.0 million and many others.
Contact us if you need a completed and verified list of companies using Circa Event Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Circa Event Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Meltwater Group | Professional Services | 2300 | $506M | United States | Circa (formerly EventGeek) | Circa Event Management | Event Management | 2020 | n/a |
In 2020, Meltwater Group implemented Circa Event Management to support its Field Marketing organization distributed across the United States and Canada. The Event Management deployment established a one-stop area for planning and managing events ranging from a few to more than 100 concurrent initiatives, centralizing event records and workflows for a small, geographically dispersed marketing team.
Configuration focused on modular capabilities aligned with the Event Management category, notably checklist-driven task management, publishing workflows to share event status and collateral with Sales, and a template engine to assemble repeatable event formats. Pre-built templates served as customizable starting points, enabling teams to rapidly provision events for different places and different team members while maintaining standardized formats. Price point and the ability to quickly create and reuse templates were explicit decision factors in vendor selection.
Operational coverage explicitly included Field Marketing and downstream Sales enablement, with events frequently led collaboratively by small cross-functional groups. Circa Event Management functioned as the consolidated source of truth for event logistics, timelines, and results, improving clarity across distributed contributors.
Governance emphasized template-driven process standardization and checklist signoffs to reduce delays and surface status to stakeholders, while publishing features formalized communications to the sales organization. The implementation prioritized simple, repeatable workflows and shared templates to scale planning practices across regions and team members.
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NuVasive | Life Sciences | 2900 | $1.1B | United States | Circa (formerly EventGeek) | Circa Event Management | Event Management | 2020 | n/a |
In 2020, NuVasive deployed Circa Event Management to centralize and standardize its global event operations. The global event marketing team required a single platform to streamline event planning and participation, ensure consistent aesthetic representation, and strategically manage spine society partnerships that enable intimate interactions between surgeon customers and NuVasive product marketing, product development, and commercial teams. The onset of COVID-19 forced cancellation or virtualization of most live events, shifting priorities toward managing those changes, tracking direct savings from event adjustments, and developing virtual educational webinars for surgeon customers while planning for 2021 event strategy.
Circa Event Management was provisioned as a cloud-based Event Management platform with core project planning, budget planning, and report building capabilities. The implementation emphasized configurable custom fields tailored to the medical device industry to capture sector-specific event attributes and to standardize data across regions. The platform functioned as a one-stop-shop for planning activities, enabling the global team to share the latest event information and coordinate cross-border execution.
Operational coverage extended across NuVasive’s international event teams and cross-functional stakeholders, including product marketing, product development, commercial teams, and surgeon customers. The platform supported transitions from live to virtual events, orchestration of virtual educational webinars, and centralized reporting to inform event decisions and 2021 planning. Circa Event Management thereby served as the operational backbone for NuVasive’s Event Management activities during the period of rapid event modality change.
Governance moved toward centralized project tracking and shared information flows to address previous communication gaps and to include international colleagues in transition stages. Circa’s consultative engagement, listening and following through on recommendations, is documented as having improved alignment and resulted in process changes for the better. The NuVasive team used the system to track direct savings from event changes and to formalize workflows for future event management.
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Parsons Corporation | Professional Services | 19600 | $6.8B | United States | Circa (formerly EventGeek) | Circa Event Management | Event Management | 2019 | n/a |
In 2019, Parsons Corporation implemented Circa Event Management. The deployment targeted the corporate Events team within Marketing, establishing Circa as the centralized Event Management platform for event planning, budgeting, and status tracking across the organization.
Parsons configured Circa Event Management to leverage core modules for budget reporting, task management, notes, and calendar synchronization. Reporting capabilities were used to track expenditures and identify canceled events so budgets could be refunded or reallocated, while notes provided a permanent, task-level audit trail for issue resolution. Task review workflows were instituted to surface event status updates and ensure no actions fell through the cracks.
The IT department reviewed and validated the platform for security prior to adoption, and a business case was presented up the chain of command to secure formal approval. Operational coverage included Marketing and Events Specialists as primary users, with consolidated reports shared to senior leadership to improve visibility and executive decision making.
Parsons identified time savings in report generation and enhanced financial visibility as explicit benefits, outcomes that supported cost savings and enabled the Events team to operate and plan more strategically. The adoption formalized governance practices around event budgets, task ownership, and documentation through notes, reinforcing accountability across event workflows.
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Buyer Intent: Companies Evaluating Circa Event Management
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