List of Clavax Novus Loyalty Customers
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Since 2010, our global team of researchers has been studying Clavax Novus Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Clavax Novus Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Clavax Novus Loyalty for Customer Loyalty include: IDBI BANK, a India based Banking and Financial Services organisation with 17000 employees and revenues of $3.60 billion, Equitas Small Finance Bank, a India based Banking and Financial Services organisation with 20563 employees and revenues of $362.0 million, National Payments Corporation Of India, a India based Banking and Financial Services organisation with 2818 employees and revenues of $349.0 million and many others.
Contact us if you need a completed and verified list of companies using Clavax Novus Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Clavax Novus Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Equitas Small Finance Bank | Banking and Financial Services | 20563 | $362M | India | Clavax | Clavax Novus Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Equitas Small Finance Bank implemented Clavax Novus Loyalty to create its Equinox rewards program, a banking CRM and loyalty initiative. The deployment was oriented to increase customer engagement and debit card point redemptions across online and offline channels in India, and is categorized under Customer Loyalty.
The Clavax Novus Loyalty implementation included standard Customer Loyalty capabilities such as points and rewards management, campaign orchestration, customer segmentation and profiling, and redemption workflow configuration for digital and in-branch use. The solution was configured to support campaign-driven incentives and automated points accrual and redemption flows tied to debit card activity and customer lifecycle events.
Operational integrations focused on feeding transaction and account events into the loyalty engine and extending redemption and engagement touchpoints to the bank website, mobile channels, branches and merchant acceptance points. The rollout covered marketing, retail banking, contact center and card operations teams, enabling coordinated campaign execution and customer communications across channels.
Governance and rollout emphasized program activation and channel enablement across India, with Clavax Novus Loyalty presented as the vendor platform in public case materials. The vendor case study reports measurable outcomes, notably a drop in website bounce rate and increased engagement shortly after launch, and positions the Equinox program as a bank loyalty implementation on the Novus Clavax site.
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IDBI BANK | Banking and Financial Services | 17000 | $3.6B | India | Clavax | Clavax Novus Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, IDBI BANK implemented Clavax Novus Loyalty as a Customer Loyalty solution to create an Offers & eCommerce marketplace called Deals & Delight for debit-card customers in India. The deployment targeted rewards, gift-cards and campaign management capabilities to support the bank's CRM and loyalty operations for retail cardholders.
The Clavax Novus Loyalty implementation centered on a rewards marketplace module and campaign management functionality. Functional capabilities included offer and catalog management, merchant deals presentation, digital gift-card issuance and campaign orchestration for targeted debit-card promotions, along with standard loyalty workflows for reward accrual and redemption.
Scope of the rollout covered debit-card customers across India and positioned the application as the primary channel for cardholder offers and promotions within the bank's CRM and loyalty business function. Clavax powered the IDBI debit-card offers marketplace and provided the application layer for managing campaigns and catalog content, while operational governance and campaign approvals were managed by the bank's marketing and loyalty teams.
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National Payments Corporation Of India | Banking and Financial Services | 2818 | $349M | India | Clavax | Clavax Novus Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, National Payments Corporation Of India deployed Clavax Novus Loyalty to deliver the nth Rewards omni-channel loyalty platform. Clavax Novus Loyalty is positioned as a Customer Loyalty solution to enable banks to issue and manage loyalty points across digital transactions and CRM channels in India.
The implementation encompassed omni-channel issuance and redemption workflows, a centralized points ledger, real-time analytics and reporting capabilities, and configurable rule-based points accrual and reconciliation modules. Clavax Novus Loyalty was configured to support bank-level program provisioning, customer profiling for targeted engagement, and operational reporting consistent with banking customer loyalty requirements.
Integration scope focused on ingesting issuer transaction streams and connecting to banks' digital channels to enable real-time accrual and redemption, and the deployment scaled to support hundreds of millions of cardholders. The platform was launched for India-wide operations with participating banks enabled to provision and manage loyalty programs through NPCI's orchestration.
Governance was structured around NPCI central orchestration of program rules and bank provisioning, and the NPCI launch was publicly announced in August 2020. Clavax Novus Loyalty delivered real-time analytics for program monitoring and operational reporting as part of the rollout.
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