List of Comviva Mobilytix Rewards Customers
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Since 2010, our global team of researchers has been studying Comviva Mobilytix Rewards customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Comviva Mobilytix Rewards for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Comviva Mobilytix Rewards for Customer Loyalty include: Mobily, a Saudi Arabia based Communications organisation with 8000 employees and revenues of $4.18 billion, Indosat Ooredoo, a Indonesia based Communications organisation with 6700 employees and revenues of $1.77 billion, Ledyard Bank, a United States based Banking and Financial Services organisation with 102 employees and revenues of $31.0 million and many others.
Contact us if you need a completed and verified list of companies using Comviva Mobilytix Rewards, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Indosat Ooredoo | Communications | 6700 | $1.8B | Indonesia | Comviva | Comviva Mobilytix Rewards | Customer Loyalty | 2019 | n/a | In 2019 Indosat Ooredoo implemented Comviva Mobilytix Rewards together with Comviva MobiLytix Real Time Marketing to establish a real time Customer Value Management program. The deployment was scoped as a nationwide loyalty architecture under the Customer Loyalty category, focused on large scale enrollment, tiering, and a points economy. The implementation delivered a four tier loyalty scheme with functional modules for member enrollment, tier management, points earning and points redemption, and campaign orchestration. Comviva Mobilytix Rewards was configured to manage points ledger and redemption workflows while MobiLytix Real Time Marketing supplied real time campaign triggers and segmentation to enable targeted offers. Standard Customer Loyalty capabilities such as offer orchestration, segmentation, and rewards catalog management were applied to support personalized campaigns. Operational coverage extended across Indonesia and targeted marketing and retention business functions to drive acquisition and reduce churn among high value customers. The architecture combined centralized loyalty processing with real time campaign execution to enable end to end campaign to redemption flows and points settlement. Integration specifics with backend systems are not detailed in the source, the documented design emphasizes the coupling of rewards management with real time marketing to enable instantaneous customer interactions. The program began in May 2019 and achieved rapid scale, recording five million enrollments in five months, reported ten times revenue from real time campaigns, and major reductions in high value churn according to the TM Forum case study. These results were attributed to the combined deployment of Comviva MobiLytix Real Time Marketing and Comviva Mobilytix Rewards within Indosat Ooredoo's Customer Loyalty operations. | |
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Ledyard Bank | Banking and Financial Services | 102 | $31M | United States | Comviva | Comviva Mobilytix Rewards | Customer Loyalty | 2024 | Identifi | In 2024 Ledyard Bank implemented Comviva Mobilytix Rewards as a Customer Loyalty application to support customer engagement and enrollment workflows. The deployment positioned Comviva Mobilytix Rewards to manage loyalty enrollment, rewards issuance and redemption orchestration, and basic customer segmentation tied to account lifecycle events. Configuration emphasized standard Customer Loyalty capabilities, including program enrollment flows, points or rewards ledger management, and redemption rules, integrated into existing customer touchpoints. The Comviva Mobilytix Rewards implementation was configured to align loyalty events with onboarding and retention workflows, and to surface loyalty status to front-office and back-office staff to support consistent servicing. The project integrated with the COCC INSIGHT core for customer records and document generation, while partner Identifi delivered a COCC-integrated document management and eSignature solution to digitize onboarding and back-office workflows. Documents generated from the INSIGHT core are stored in the Identifi-managed repository, and eSignature was instrumented to accelerate approvals during account opening and servicing in New England. Operational scope targeted back-office operations and customer onboarding across Ledyard Bank branches in New England, with Identifi leading the document workflow rollout and integration tasks. The implementation delivered faster document retrieval, reduced manual scanning, and improved regulatory tracking as part of the combined Comviva Mobilytix Rewards and COCC-integrated document management deployment. | |
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Mobily | Communications | 8000 | $4.2B | Saudi Arabia | Comviva | Comviva Mobilytix Rewards | Customer Loyalty | 2024 | Tech Mahindra | In 2024, Mobily implemented Comviva Mobilytix Rewards to revamp its Neqaty loyalty program in Saudi Arabia. Comviva Mobilytix Rewards is deployed as a Customer Loyalty platform providing unified earn-and-redeem journeys, gamification and AI-driven analytics. The implementation configures core functional modules including unified earn and redeem engines, a gamification module for engagement, and an AI-driven analytics and generative AI automation layer to support campaign orchestration and personalization workflows. Comviva Mobilytix Rewards is instrumented to deliver campaign management, rewards rule management and analytics reporting for loyalty operations. Tech Mahindra was named as the system integrator and is executing the technical deployment, integrating Comviva Mobilytix Rewards into Mobilys Neqaty program and connecting the platform to Mobilys digital customer channels across Saudi Arabia. The rollout is scoped to loyalty operations, marketing and customer experience teams, with operational coverage focused on Neqaty member earn and redeem journeys. Governance and process changes instituted as part of the deployment include centralized campaign and rewards rule administration, new workflows for earn and redeem approvals, and analytics governance owned by Mobilys loyalty and marketing organizations with execution support from Tech Mahindra. The implementation emphasizes orchestration of engagement workflows and AI driven analytics to inform loyalty campaign decisions. |
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