List of Convertr Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Convertr customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Convertr for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Convertr for Marketing Automation include: Future, a United Kingdom based Media organisation with 2937 employees and revenues of $977.0 million, Arizent, a United States based Media organisation with 400 employees and revenues of $255.0 million, Oogst, a Netherlands based Healthcare organisation with 3 employees and revenues of $1.0 million, Relva Brazil, a Brazil based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Convertr, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Convertr customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arizent | Media | 400 | $255M | United States | Convertr | Convertr | Marketing Automation | 2018 | n/a |
In 2018, Arizent implemented Convertr, adopting Convertr Marketing Automation for demand generation and lead management across the United States. The deployment focused on improving lead quality, automating delivery and speeding campaign setup to support marketing and demand generation functions.
The Convertr implementation configured structured lead intake and validation, automated delivery workflows and standardized campaign templates consistent with Marketing Automation capabilities. Configuration emphasized data normalization at capture and automated routing to downstream systems to reduce manual campaign setup and improve operational handoffs.
Arizent briefly switched platforms in 2021 and returned to Convertr in 2022, citing better integrations, improved data quality and higher operational efficiency with Convertr. The 2022 return reflects a consolidation of lead management and demand generation workflows on Convertr, reinforcing its role in Arizent's United States marketing operations.
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Future | Media | 2937 | $977M | United Kingdom | Convertr | Convertr | Marketing Automation | 2015 | n/a |
In 2015, Future plc implemented Convertr. Convertr was deployed as the Marketing Automation platform to manage publisher marketing lead capture and delivery across its UK publishing business, including titles such as IT Pro, and to centralize lead intake for marketing and commercial teams.
The implementation emphasized lead capture, quality gating, routing logic, and delivery workflows, with configuration of capture forms and validation rules to improve lead quality. Convertr was configured to automate lead routing and to orchestrate delivery pipelines to downstream commercial systems, aligning capture rules to publishing audience segments and advertising commercial workflows.
Operational coverage extended across Future plc's UK publishing operations and supported marketing and commercial functions that consume and action leads. Governance was exercised through standardized routing rules and quality gates, with process changes that sped lead processing and centralized ownership of lead flow policies across title-level teams.
The deployment supported exponential lead growth, from 31,272 leads in 2017 to 525,812 leads in 2021, and reduced average lead processing time to approximately 27 seconds, outcomes that directly benefited Future plc marketing and commercial teams by improving lead quality and routing efficiency.
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Oogst | Healthcare | 3 | $1M | Netherlands | Convertr | Convertr | Marketing Automation | 2016 | n/a |
In 2016, Oogst implemented Convertr as its Marketing Automation platform to centralize lead capture and streamline lead management workflows. The deployment was scoped for a Netherlands-based firm with three employees and 1,000,000 in revenue, positioning Convertr as the primary application for validating inbound leads and delivering qualified records to downstream systems.
Configuration emphasized lead capture orchestration, lead quality assurance workflows, compliance checks, and automated CRM delivery, reflecting common Marketing Automation functional modules. Implemented capabilities focused on field-level validation, rule-based routing and automated delivery to CRM endpoints, aligning system behavior to marketing and sales lead management business functions.
Separately, Merkle | DWA uses Convertr across global marketing and lead management operations in NAM, EMEA and APAC for publisher management, lead QA, compliance and automated CRM delivery. Using Convertr the agency processed 558,264 leads, validated more than 447,000 and prevented over 110,000 invalid leads, illustrating the platform's capacity to support cross-regional lead validation and compliance workflows in Marketing Automation contexts.
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Retail | 10 | $1M | Brazil | Convertr | Convertr | Marketing Automation | 2024 | n/a |
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Buyer Intent: Companies Evaluating Convertr
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