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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Criteo Customer Acquisition Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
3 Suisses Retail 500 $275M France Criteo Criteo Customer Acquisition Customer Engagement 2009 n/a In 2009, 3 Suisses implemented Criteo Customer Acquisition for Customer Engagement to drive programmatic customer acquisition and retargeting for its retail website. The deployment targeted digital marketing and e-commerce channels to capture product-level signals for advertising and campaign orchestration. The Criteo Customer Acquisition implementation was configured to support campaign management and automated bidding, dynamic retargeting tied to product catalog feed ingestion, audience segmentation and suppression, creative optimization, and conversion tracking and reporting. Server and client side tag deployment captured behavioral events and conversions, and the Criteo Customer Acquisition reporting set centralized campaign performance and attribution for digital channels. Operational ownership was placed with the digital marketing and e-commerce teams, with governance defined around campaign approval workflows, audience governance rules, and scheduled reporting cadences. The rollout covered acquisition campaigns and on-site retargeting operations, with ongoing campaign operations managed through the Criteo Customer Acquisition interface.
Cdiscount Retail 2000 $4.0B France Criteo Criteo Customer Acquisition Customer Engagement 2018 n/a In 2018 Cdiscount implemented Criteo Customer Acquisition to run a video awareness and engagement trial for its Cdiscount Voyages campaign. Criteo Customer Acquisition, categorized as Customer Engagement, extended Cdiscount’s existing Criteo activity that had been delivering high performance on lower-funnel conversion campaigns. The implementation leveraged Criteo’s video solution and audience targeting capabilities, combining intent-based travel segments with retargeting of previously engaged users. Campaign delivery targeted high-quality audiences across premium publishers on the open internet, with functional scope concentrated in branding, media, and social media teams. Florent Guibert said, "We chose Criteo for this campaign in order to be able to precisely target a number of web surfers or consumers who were keen on traveling. And with the video strategy we applied to travel, it allowed us to reach audiences that are less easy to reach via more traditional media." Operationally the rollout was executed as a trial extension to existing conversion workflows, enabling Cdiscount to test awareness and engagement orchestration without disrupting lower-funnel campaigns. Targeting, creative sequencing, and retargeting workflows were the principal governance focus, aligning media planning and audience management to deliver both reach and engagement outcomes.
ENTEGA Plus Utilities 2200 $1.9B Germany Criteo Criteo Customer Acquisition Customer Engagement 2017 n/a In 2017, ENTEGA Plus implemented Criteo Customer Acquisition as a Customer Engagement solution on its public website. Criteo Customer Acquisition was deployed to collect browser and session signals such as browser type and version, operating system, referrer URL, host name of the accessing computer, server request time and additional interest signals for marketing and optimization, using cookies and client side pixels to support advertising campaign evaluation. Criteo Customer Acquisition is configured to build pseudonymous user profiles through cookie based identifiers and to apply algorithmic analysis of surfing behavior to generate targeted product recommendations and personalized advertising banners on publisher sites. Implemented functional capabilities include consent driven tracking, pseudonymized profiling for audience segmentation, and retargeting orchestration consistent with Customer Engagement workflows for advertising personalization. The deployment loads additional pixels from Criteo contractual partners and publisher networks to enable cross site delivery of personalized ads, and the implementation scopes to ENTEGA Plus web properties and external publisher networks as described in the public privacy disclosure. Data handling is restricted to pseudonymous identifiers and the collected data is used to evaluate advertising campaigns and advertising content, with explicit statements that personal identification is not performed without separate consent. Governance for the Criteo Customer Acquisition deployment was formalized through a Joint Data Controller Agreement with Criteo to define GDPR responsibilities, and processing is based on consent under Art. 6 Para. 1 S. 1 lit. a DSGVO. ENTEGA Plus documents opt out options and links to disable Criteo services, and the Criteo Data Protection Officer contact is published as Data Protection Officer 32 Rue Blanche 75009 Paris FRANCE Email dpo@criteo.com, users may assert data subject rights against any of the joint controllers.
Professional Services 50 $5M United Kingdom Criteo Criteo Customer Acquisition Customer Engagement 2017 n/a
Retail 1196 $750M Germany Criteo Criteo Customer Acquisition Customer Engagement 2022 n/a
Professional Services 1730 $250M United Kingdom Criteo Criteo Customer Acquisition Customer Engagement 2020 n/a
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