List of Criteo Customer Acquisition Customers
Criteo
Since 2010, our global team of researchers has been studying Criteo Customer Acquisition customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Criteo Customer Acquisition for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Criteo Customer Acquisition for Customer Engagement include: Cdiscount, a France based Retail organisation with 2000 employees and revenues of $4.00 billion, ENTEGA Plus, a Germany based Utilities organisation with 2200 employees and revenues of $1.90 billion, Mytheresa.com GmbH, a Germany based Retail organisation with 1196 employees and revenues of $750.0 million, 3 Suisses, a France based Retail organisation with 500 employees and revenues of $275.0 million, Omnicom Media Group UK, a United Kingdom based Professional Services organisation with 1730 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Criteo Customer Acquisition, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Criteo Customer Acquisition customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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3 Suisses | Retail | 500 | $275M | France | Criteo | Criteo Customer Acquisition | Customer Engagement | 2009 | n/a |
In 2009, 3 Suisses implemented Criteo Customer Acquisition for Customer Engagement to drive programmatic customer acquisition and retargeting for its retail website. The deployment targeted digital marketing and e-commerce channels to capture product-level signals for advertising and campaign orchestration.
The Criteo Customer Acquisition implementation was configured to support campaign management and automated bidding, dynamic retargeting tied to product catalog feed ingestion, audience segmentation and suppression, creative optimization, and conversion tracking and reporting. Server and client side tag deployment captured behavioral events and conversions, and the Criteo Customer Acquisition reporting set centralized campaign performance and attribution for digital channels.
Operational ownership was placed with the digital marketing and e-commerce teams, with governance defined around campaign approval workflows, audience governance rules, and scheduled reporting cadences. The rollout covered acquisition campaigns and on-site retargeting operations, with ongoing campaign operations managed through the Criteo Customer Acquisition interface.
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Cdiscount | Retail | 2000 | $4.0B | France | Criteo | Criteo Customer Acquisition | Customer Engagement | 2018 | n/a |
In 2018 Cdiscount implemented Criteo Customer Acquisition to run a video awareness and engagement trial for its Cdiscount Voyages campaign. Criteo Customer Acquisition, categorized as Customer Engagement, extended Cdiscount’s existing Criteo activity that had been delivering high performance on lower-funnel conversion campaigns.
The implementation leveraged Criteo’s video solution and audience targeting capabilities, combining intent-based travel segments with retargeting of previously engaged users. Campaign delivery targeted high-quality audiences across premium publishers on the open internet, with functional scope concentrated in branding, media, and social media teams. Florent Guibert said, "We chose Criteo for this campaign in order to be able to precisely target a number of web surfers or consumers who were keen on traveling. And with the video strategy we applied to travel, it allowed us to reach audiences that are less easy to reach via more traditional media."
Operationally the rollout was executed as a trial extension to existing conversion workflows, enabling Cdiscount to test awareness and engagement orchestration without disrupting lower-funnel campaigns. Targeting, creative sequencing, and retargeting workflows were the principal governance focus, aligning media planning and audience management to deliver both reach and engagement outcomes.
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ENTEGA Plus | Utilities | 2200 | $1.9B | Germany | Criteo | Criteo Customer Acquisition | Customer Engagement | 2017 | n/a |
In 2017, ENTEGA Plus implemented Criteo Customer Acquisition as a Customer Engagement solution on its public website. Criteo Customer Acquisition was deployed to collect browser and session signals such as browser type and version, operating system, referrer URL, host name of the accessing computer, server request time and additional interest signals for marketing and optimization, using cookies and client side pixels to support advertising campaign evaluation.
Criteo Customer Acquisition is configured to build pseudonymous user profiles through cookie based identifiers and to apply algorithmic analysis of surfing behavior to generate targeted product recommendations and personalized advertising banners on publisher sites. Implemented functional capabilities include consent driven tracking, pseudonymized profiling for audience segmentation, and retargeting orchestration consistent with Customer Engagement workflows for advertising personalization.
The deployment loads additional pixels from Criteo contractual partners and publisher networks to enable cross site delivery of personalized ads, and the implementation scopes to ENTEGA Plus web properties and external publisher networks as described in the public privacy disclosure. Data handling is restricted to pseudonymous identifiers and the collected data is used to evaluate advertising campaigns and advertising content, with explicit statements that personal identification is not performed without separate consent.
Governance for the Criteo Customer Acquisition deployment was formalized through a Joint Data Controller Agreement with Criteo to define GDPR responsibilities, and processing is based on consent under Art. 6 Para. 1 S. 1 lit. a DSGVO. ENTEGA Plus documents opt out options and links to disable Criteo services, and the Criteo Data Protection Officer contact is published as Data Protection Officer 32 Rue Blanche 75009 Paris FRANCE Email dpo@criteo.com, users may assert data subject rights against any of the joint controllers.
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Extreme Creations Ltd | Professional Services | 50 | $5M | United Kingdom | Criteo | Criteo Customer Acquisition | Customer Engagement | 2017 | n/a |
In 2017, Extreme Creations Ltd implemented Criteo Customer Acquisition in the Customer Engagement category to introduce programmatic advertising and audience-driven acquisition capabilities into its marketing stack. The engagement emphasized a platform-first deployment with self-service controls and an ongoing strategic relationship with Criteo.
The implementation centered on programmatic audience targeting and campaign orchestration, enabling Extreme Creations Ltd to move beyond broad socio-demographic audiences to identify and reach high-value customers at scale beyond walled gardens. Functional capabilities reported include self-service creative asset creation, custom reporting and exports, audience segmentation workflows, and campaign performance dashboards tied to the Criteo Customer Acquisition solution.
Operationally the rollout covered marketing and demand generation functions, positioning Criteo as Extreme Creations Ltds first programmatic partner and a source of hands-on advisory support. Governance emphasized retained ownership and knowledge transfer, Lucie described the relationship as a true partnership and an opportunity to learn from the Criteo team.
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Mytheresa.com GmbH | Retail | 1196 | $750M | Germany | Criteo | Criteo Customer Acquisition | Customer Engagement | 2022 | n/a |
In 2022 Mytheresa.com GmbH deployed Criteo Customer Acquisition to deliver personalized advertising on its mytheresa.com storefront. The implementation uses technology from Criteo GmbH in Munich to create and deliver personalised advertising across partner websites, apps and email, relying on cookies and advertising identifiers to support audience targeting and re targeting workflows.
Criteo Customer Acquisition was configured to operate standard Customer Engagement capabilities, including cookie based tracking, advertising ID capture, behaviour based retargeting and device linking to provide a coherent cross device advertising experience. Functional configuration references the capture of technical identifiers derived from registration information and the capability to map those identifiers to device environments, enabling targeted creative delivery based on past browsing behaviour.
The deployment integrates explicitly with Mytheresa web sessions and the company CRM, with selective data sharing to trusted advertising partners to enable device linking and cross channel ad delivery. Operational coverage is centered on the mytheresa.com site and extends into partner inventory and email channels, with Criteo partners receiving hashed or technical identifiers to reconcile devices and environments as described in the privacy notices.
Governance for the Criteo Customer Acquisition deployment is consent oriented, legal basis for marketing cookie processing is Art. 6 paragraph 1 sentence 1 lit. a GDPR, and users are offered opt out and unsubscribe routes via industry opt out portals and Criteo privacy links. Data sharing and linking capabilities are governed by the published privacy policy, and Mytheresa documents opt out mechanisms to restrict interest based advertising.
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Professional Services | 1730 | $250M | United Kingdom | Criteo | Criteo Customer Acquisition | Customer Engagement | 2020 | n/a |
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Buyer Intent: Companies Evaluating Criteo Customer Acquisition
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Criteo Customer Acquisition Coverage
Criteo Customer Acquisition is a Customer Engagement solution from Criteo.
Companies worldwide use Criteo Customer Acquisition, from small firms to large enterprises across 21+ industries.
Organizations such as Cdiscount, ENTEGA Plus, Mytheresa.com GmbH, 3 Suisses and Omnicom Media Group UK are recorded users of
Criteo Customer Acquisition for Customer Engagement.
Companies using Criteo Customer Acquisition are most concentrated in Retail, Utilities and Professional Services, with adoption spanning over 21 industries.
Companies using Criteo Customer Acquisition are most concentrated in France, Germany and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Criteo Customer Acquisition across Americas, EMEA, and APAC.
Companies using Criteo Customer Acquisition range from small businesses with 0-100 employees - 16.67%, to mid-sized firms with 101-1,000 employees - 16.67%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.
Customers of Criteo Customer Acquisition include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Criteo Customer Acquisition customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.