List of Cybba Customers
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Since 2010, our global team of researchers has been studying Cybba customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cybba for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cybba for Marketing Automation include: Raia Drogasil Brazil, a Brazil based Retail organisation with 64758 employees and revenues of $7.77 billion, Raia Drogasil, a Brazil based Retail organisation with 50000 employees and revenues of $6.85 billion, ASICS Europe Netherlands, a Netherlands based Retail organisation with 1300 employees and revenues of $1.20 billion, Adidas Canada, a Canada based Retail organisation with 1800 employees and revenues of $1.00 billion, Spreetail, a United States based Retail organisation with 1500 employees and revenues of $1.00 billion and many others.
Contact us if you need a completed and verified list of companies using Cybba, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cybba customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas Canada | Retail | 1800 | $1.0B | Canada | Cybba | Cybba | Marketing Automation | 2020 | n/a |
In 2020, Adidas Canada deployed Cybba as a Marketing Automation solution to deliver onsite engagement and full-funnel retargeting across its Canadian ecommerce sites. The deployment targeted marketing and ecommerce functions, implementing Cybba's Onsite Engagement capability alongside display and programmatic retargeting to reengage visitors throughout the purchase funnel. Cybba's case study on the engagement documents increased onsite engagement and a measurable uplift in conversions as the primary outcomes.
Configuration centered on onsite engagement modules for behavioral targeting and onsite personalization, paired with full-funnel retargeting for display and programmatic channels to capture mid and lower funnel audiences. Operational scope was limited to Adidas Canada's ecommerce sites, with marketing and ecommerce teams responsible for campaign setup, audience segmentation, creative workflows, and measurement while Cybba provided the platform execution and reporting. Governance shifted toward campaign-level orchestration and conversion-focused measurement, aligning creative, targeting, and analytics processes around onsite engagement and retargeting objectives.
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Air Force Falcons | Education | 150 | $12M | United States | Cybba | Cybba | Marketing Automation | 2018 | n/a |
In 2018, Air Force Falcons implemented Cybba on their website. The deployment uses Cybba as a Marketing Automation solution to deliver on site behavioral engagement, email capture, triggered messaging and retargeting aimed at fan acquisition and digital commerce funnels. The implementation scope is site level, focused on public web properties at https://www.goairforcefalcons.com and oriented to support marketing and e commerce functions managed by the athletic marketing organization.
Technically the implementation is a client side web deployment using Cybba on site tag and pixel workflows, instrumenting page level events and behavioral signals to enable personalization and abandonment recovery flows. Configuration work emphasized rules based behavioral triggers, email capture widgets and creative retargeting modules, with campaign control and content management activities owned by marketing operations. Governance and rollout were coordinated within marketing and digital teams, using phased activation across pages and campaign segments and continuous tuning of trigger rules.
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ASICS Europe Netherlands | Retail | 1300 | $1.2B | Netherlands | Cybba | Cybba | Marketing Automation | 2018 | n/a |
In 2018, ASICS Europe Netherlands deployed Cybba, a Marketing Automation application, on their website. The deployment targeted website based customer engagement and conversion workflows, positioning Cybba to manage onsite personalization, behavioral targeting, cart recovery, and email capture. Implementation used client side tag based instrumentation to collect behavioral signals and drive session level interventions, with configuration focused on the ecommerce front end. The operational scope covered the ASICS Netherlands digital storefront and the ecommerce and marketing teams that run campaign execution.
Configuration emphasized rules based personalization, campaign segmentation, and onsite messaging modules consistent with Marketing Automation functional patterns, enabling marketing operations to author campaigns and manage audience definitions. Governance was structured under digital marketing and ecommerce, with marketing operations and conversion rate optimization functions owning campaign templates and segmentation rules. Technical integration relied on front end website integration and server side event capture where available, allowing Cybba to trigger contextual messages and recovery flows without requiring broad back end system changes.
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Retail | 80 | $220M | France | Cybba | Cybba | Marketing Automation | 2018 | n/a |
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Manufacturing | 979 | $262M | Japan | Cybba | Cybba | Marketing Automation | 2018 | n/a |
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Professional Services | 15 | $1M | United Kingdom | Cybba | Cybba | Marketing Automation | 2020 | n/a |
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Leisure and Hospitality | 250 | $25M | Mexico | Cybba | Cybba | Marketing Automation | 2022 | n/a |
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Banking and Financial Services | 700 | $145M | Mexico | Cybba | Cybba | Marketing Automation | 2023 | n/a |
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Education | 700 | $14M | Brazil | Cybba | Cybba | Marketing Automation | 2020 | n/a |
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Healthcare | 40 | $8M | Canada | Cybba | Cybba | Marketing Automation | 2024 | n/a |
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Buyer Intent: Companies Evaluating Cybba
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