List of D&B Rev.Up ABX Customers
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Since 2010, our global team of researchers has been studying D&B Rev.Up ABX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D&B Rev.Up ABX for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D&B Rev.Up ABX for Account Based Marketing include: Thomson Reuters, a Canada based Professional Services organisation with 25000 employees and revenues of $6.79 billion, LiveRamp, a United States based Professional Services organisation with 1400 employees and revenues of $660.0 million and many others.
Contact us if you need a completed and verified list of companies using D&B Rev.Up ABX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The D&B Rev.Up ABX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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LiveRamp | Professional Services | 1400 | $660M | United States | Dun & Bradstreet | D&B Rev.Up ABX | Account Based Marketing | 2021 | n/a | In 2021, LiveRamp implemented D&B Rev.Up ABX to establish a single source of truth for customer and account data supporting Account Based Marketing. The engagement targeted an evolution of LiveRamp’s ABM approach into account-based end-to-end experiences, with a focus on finding and engaging the right buyers across the expanded portfolio of offerings. D&B Rev.Up ABX provided an embedded, industry-leading CDP that LiveRamp used to build ideal customer profiles and company maps of accounts, the foundational modules for Account Based Marketing. Configuration emphasized unified account records, AI-driven modeling to create audience segments by industry, company size, and solution interest, and mechanisms to prioritize inbound leads. The implementation enabled segment creation, cross-channel activation, and campaign orchestration capabilities native to the D&B Rev.Up ABX platform. Operational integrations centered on aligning marketing campaigns and sales plays so both functions could speak to the same target accounts across the buying journey. LiveRamp activated audiences across channels and routed prioritized inbound signals into coordinated sales plays, extending the application’s use across marketing and sales teams. The scope concentrated on account-level workflows and audience activation rather than named point-to-point system integrations. Governance and process changes focused on unifying account data stewardship and playbook alignment, enabling consistent rules for audience construction and campaign targeting. Workflows were restructured to use the single source of truth for campaign segmentation, lead prioritization, and measurement, ensuring marketing and sales used the same account definitions and signals when engaging buyers. The deployment enabled LiveRamp to uncover a broader universe of target accounts and support more sophisticated ABX execution with D&B Rev.Up ABX as the central CDP. Reported outcomes included 2X increased reach, 33% higher response or interaction from reached target accounts, and 4X more MQLs, reflecting stronger engagement from the coordinated Account Based Marketing program. | |
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Thomson Reuters | Professional Services | 25000 | $6.8B | Canada | Dun & Bradstreet | D&B Rev.Up ABX | Account Based Marketing | 2021 | n/a | In 2021, Thomson Reuters deployed D&B Rev.Up ABX to advance Account Based Marketing and to target revenue expansion through more precise cross-sell and upsell plays. Thomson Reuters worked with Dun & Bradstreet to identify super users and convert those signals into actionable account-level opportunities using the D&B Rev.Up ABX platform. The implementation emphasized predictive account scoring and audience segmentation, using behavioral and firmographic signals to surface high-value accounts and super users. D&B Rev.Up ABX was configured to enrich account records and to orchestrate targeted ABM playbooks, creating repeatable workflows for identifying and prioritizing cross-sell and upsell motions. Operational coverage focused on commercial marketing and sales teams, embedding the D&B Rev.Up ABX outputs into account planning and go-to-market plays used by account managers and demand teams. The deployment centralized the concept of super user identification into marketing execution, aligning targeting criteria and messaging for revenue motions. Governance centered on playbook ownership and a data model for super user signals, enabling marketing to act on D&B Rev.Up ABX insights and to handoff prioritized accounts for sales engagement. The stated outcome was improved cross-sell and upsell opportunities driven by the platform identifying and operationalizing super users. |
Buyer Intent: Companies Evaluating D&B Rev.Up ABX
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