List of DeviceAtlas Customers
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Since 2010, our global team of researchers has been studying DeviceAtlas customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DeviceAtlas for IoT Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DeviceAtlas for IoT Platform include: The Trade Desk, a United States based Media organisation with 3115 employees and revenues of $1.95 billion, Adjust, a Germany based Professional Services organisation with 700 employees and revenues of $70.0 million, Vpon Taiwan, a Taiwan based Distribution organisation with 90 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using DeviceAtlas, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DeviceAtlas customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adjust | Professional Services | 700 | $70M | Germany | DeviceAtlas | DeviceAtlas | IoT Platform | 2019 | n/a |
In 2019, Adjust integrated DeviceAtlas to outsource device detection for its mobile attribution and analytics platform. The implementation used DeviceAtlas, an IoT Platform, to centralize device intelligence and improve device-level segmentation across Adjust's EMEA operations.
DeviceAtlas was configured to provide device detection and classification capabilities, enabling Adjust to distinguish tablets from smartphones more reliably. Implementation work concentrated on device fingerprinting and user agent parsing flows typical of an IoT Platform, reducing the need for in-house parsing logic and ongoing engineering maintenance for device profiling.
The DeviceAtlas integration was embedded into Adjust's mobile attribution and analytics pipeline to cross-check incoming traffic, with the deployment covering EMEA and allowing Adjust to validate over 90% of its traffic through the service. Business functions impacted included analytics accuracy and automated bot filtering for fraud detection, improving the fidelity of segmentation used by product and marketing teams.
Operationally Adjust outsourced device detection responsibilities to DeviceAtlas, aligning detection governance and operational maintenance with the vendor service. The implementation improved accuracy between tablets and smartphones and reduced engineering maintenance overheads, while preserving Adjust's core attribution and analytics workflows.
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The Trade Desk | Media | 3115 | $1.9B | United States | DeviceAtlas | DeviceAtlas | IoT Platform | 2020 | n/a |
In 2020, The Trade Desk implemented DeviceAtlas to normalize and verify device data across incoming bid requests for its programmatic advertising platform. DeviceAtlas is an IoT Platform deployed to support high throughput real time bidding workflows across the North America footprint.
The implementation centered on DeviceAtlas device detection and normalization modules and a device verification capability that evaluates incoming bid request headers and user agent data to produce canonical device attributes. The deployment used a high capacity lookup and classification engine designed to handle millions of queries per second, providing low latency responses inline with RTB bid processing.
DeviceAtlas was integrated into the bid request pipeline and downstream reporting stacks to feed standardized device attributes to targeting and analytics workflows, improving advertiser targeting and reporting accuracy. Operational rollout focused on instrumenting detection rules and operational governance for programmatic operations in North America, with production verification at scale of millions of queries per second reported as an outcome.
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Vpon Taiwan | Distribution | 90 | $10M | Taiwan | DeviceAtlas | DeviceAtlas | IoT Platform | 2021 | n/a |
In 2021, Vpon Taiwan implemented DeviceAtlas to provide accurate, high throughput device identification for its mobile advertising platform serving Greater China. DeviceAtlas is an IoT Platform deployed to address fragmentation from many local device manufacturers and to standardize device detection and identification across Vpon's ad stack.
The deployment emphasized device identification capabilities, including device detection, device intelligence feeds, and daily device data updates to keep targeting current. DeviceAtlas supplies daily device data updates which Vpon integrated into its targeting pipelines to maintain an up to date device taxonomy and user agent mapping.
DeviceAtlas was integrated directly into Vpon's mobile advertising platform for Greater China, operating as the device intelligence layer for ad serving, audience segmentation, and campaign delivery workflows. The implementation covered regional device models from local manufacturers and supported operational teams responsible for targeting, analytics, and campaign operations.
The solution delivered about a 15% uplift in device identification accuracy versus competing solutions, improving the granularity of device level targeting. Vpon continues to consume daily updates from DeviceAtlas to sustain identification accuracy as device variants evolve.
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Buyer Intent: Companies Evaluating DeviceAtlas
- Media.Net Advertising, a United Arab Emirates based Professional Services organization with 12 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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