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Michelin, an e2open customer evaluated Oracle Transportation Management

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of DIA E-Trade Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Altmann Industrietechnik Germany Manufacturing 130 $22M Germany DIA Software DIA E-Trade eCommerce 2024 n/a
In 2024 Altmann Industrietechnik Germany implemented DIA E-Trade to digitize its industrial-technical sales channel. DIA E-Trade is deployed as an eCommerce application to support B2B sales, order processing, and customer self-service for industrial customers. The implementation configured core eCommerce modules including a centralized product catalog, customer-specific pricing capabilities, order management, and sales self-service account functionality. Configuration emphasized pricing rules and catalog segmentation to reflect negotiated terms for different industrial customers, aligning online storefront behavior with commercial agreements. DIA E-Trade was integrated with Altmann Industrietechnik's ERP and CRM systems to automate order capture, pricing enforcement, and customer master synchronization. The architecture used API-oriented connectors and backend orchestration to push validated orders into back-office order-to-cash workflows, supporting operations in Germany with applicability across the DACH region. Governance changes focused on pricing and order workflow ownership between commercial teams and operations, formalizing online pricing approval and order exception handling. The stated results from the deployment include improved customer-specific pricing, tighter ERP and CRM integration, and more efficient order processing.
Hennecke Manufacturing 375 $141M Germany DIA Software DIA E-Trade eCommerce 2024 n/a
In 2024, Hennecke implemented DIA E-Trade, an eCommerce application, to deliver a tailored B2B online shop for its German customers. Hennecke worked with DIA Software to design the storefront and ordering workflow to better support business customers and streamline order capture. The DIA E-Trade implementation emphasized product catalog and storefront configuration, customer-specific pricing, order management and checkout workflows, and account management for order history and contract pricing. Configuration focused on B2B capabilities typical of eCommerce deployments, including pricing rules and automated order validation to reduce manual processing. The deployment integrated with Hennecke’s existing ERP and CRM systems via API-based connectors to synchronize customer master data, pricing, orders and status updates. The integration layer orchestrated order capture, pricing application and order confirmation flows back into enterprise systems to maintain a single source of truth for customer and order data. Rollout targeted Hennecke’s commercial operations in Germany and shifted primary order intake toward the digital channel, impacting sales operations, customer service and fulfillment workflows. Governance included centralized pricing rule management and defined approval steps for customer-specific price lists, and Hennecke reported improved order efficiency and customer experience in Germany.
Hommel+Keller Germany Manufacturing 50 $7M Germany DIA Software DIA E-Trade eCommerce 2024 n/a
In 2024, Hommel+Keller Germany deployed DIA E-Trade as its eCommerce platform to give international customers 24/7 access to real time stock information and to enable credit card payments for global ordering, digitizing the companys sales processes. The deployment targets B2B ordering workflows and was implemented to support German, Australian and broader global customer ordering scenarios, with vendor materials crediting DIASales for the eCommerce functionality delivered. DIA E-Trade was configured to provide core eCommerce capabilities typical for B2B trade, including product catalog presentation, inventory visibility at point of sale, online payment acceptance via credit card, and digital order capture with automated order handling workflows. The DIASales B2B shop is described by the vendor as the visible storefront component driving these capabilities, and the implementation emphasizes digital order handling and self service ordering for international accounts. Operational coverage includes outbound sales and order management for international customers, supporting customer access outside standard business hours and centralizing online order entry. Governance focused on digitizing sales processes and operationalizing online payment and inventory visibility, and vendor reporting indicates faster digital order handling for German Australian and global customers as a result of the rollout.
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FAQ - APPS RUN THE WORLD DIA E-Trade Coverage

DIA E-Trade is a eCommerce solution from DIA Software.

Companies worldwide use DIA E-Trade, from small firms to large enterprises across 21+ industries.

Organizations such as Hennecke, Altmann Industrietechnik Germany and Hommel+Keller Germany are recorded users of DIA E-Trade for eCommerce.

Companies using DIA E-Trade are most concentrated in Manufacturing, with adoption spanning over 21 industries.

Companies using DIA E-Trade are most concentrated in Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of DIA E-Trade across Americas, EMEA, and APAC.

Companies using DIA E-Trade range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of DIA E-Trade include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified DIA E-Trade customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.