List of Digitaleo Direct Marketing Customers
Rennes, 35000,
France
Since 2010, our global team of researchers has been studying Digitaleo Direct Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Digitaleo Direct Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Digitaleo Direct Marketing for Marketing Automation include: Orpi, a France based Construction and Real Estate organisation with 6000 employees and revenues of $600.0 million, Zeiss France, a France based Manufacturing organisation with 150 employees and revenues of $94.0 million, French Coffee Shop France, a France based Leisure and Hospitality organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Digitaleo Direct Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Digitaleo Direct Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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French Coffee Shop France | Leisure and Hospitality | 10 | $1M | France | Digitaleo | Digitaleo Direct Marketing | Marketing Automation | 2022 | n/a |
In 2022 French Coffee Shop France implemented Digitaleo Direct Marketing, using the Marketing Automation application to professionalize and centralize local marketing and CRM across its franchise network. The deployment targeted roughly 50 franchised shops in France while operating from a small corporate staff, positioning Digitaleo Direct Marketing as the central campaign orchestration layer for multichannel local outreach and loyalty activities.
Configuration emphasized local marketing, campaign and loyalty features consistent with a marketing automation use case, including centralized campaign templates, audience segmentation for local store lists, scheduled multichannel sends and digital loyalty activation at the store level. French Coffee Shop France used Digitaleo Direct Marketing to enable both brand-level campaign provisioning and localized customization, supporting workflows for content approval, campaign scheduling and loyalty enrollment tied to store-level promotions.
Governance and rollout combined centralized template and policy control with delegated execution rights for franchisees, enabling franchise-level autonomy while maintaining brand consistency. The implementation explicitly supported franchisee engagement and greater local campaign autonomy, and it underpinned the brand’s ongoing digital loyalty activities across its French sites.
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Orpi | Construction and Real Estate | 6000 | $600M | France | Digitaleo | Digitaleo Direct Marketing | Marketing Automation | 2020 | n/a |
In 2020, Orpi implemented Digitaleo Direct Marketing as a Marketing Automation solution for CRM and local marketing across its French agency network. The deployment began in March 2020 and onboarded more than 900 agencies, enabling over 2.7 million client and prospect communications in 2020.
Digitaleo Direct Marketing was configured to decentralize local communications while preserving corporate brand consistency, using centralized template management combined with localized campaign creation. Functional capabilities emphasized template harmonization, segmented audience targeting, scheduling and campaign orchestration, and agency level content customization as part of a CRM and marketing local implementation.
The rollout included agency onboarding, training and day to day support provided by Digitaleo, and established governance to balance corporate template control with local autonomy for agency marketers. Operational scope covered Orpi agencies across France and targeted marketing and CRM user workflows, with ongoing support and training embedded into the operational model.
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Zeiss France | Manufacturing | 150 | $94M | France | Digitaleo | Digitaleo Direct Marketing | Marketing Automation | 2019 | n/a |
In 2019, Zeiss France deployed Digitaleo Direct Marketing to power its MonStudio trade-marketing portal for opticians. Digitaleo Direct Marketing was implemented as a Marketing Automation platform to enable national campaign orchestration with local personalization and sending by franchise and independent opticians across France.
The implementation focused on a Marketing Direct and trade-marketing communications use case, combining centralized template authoring and campaign orchestration with localized personalization and send controls exposed through the MonStudio portal. Functional capabilities inferred from the deployment include template management, audience segmentation, personalized content assembly, scheduling, and local send orchestration consistent with Marketing Automation workflows. Governance was organized around national campaign publication and local retailer customization, preserving corporate messaging while enabling opticians to tailor communications to their customer lists. The first national-to-local campaign run through Digitaleo Direct Marketing delivered 3.5x more sales and a 250% increase in lens sales within two months.
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