List of dunnhumby Price and Promotions Customers
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Since 2010, our global team of researchers has been studying dunnhumby Price and Promotions customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased dunnhumby Price and Promotions for Customer Loyalty, Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using dunnhumby Price and Promotions for Customer Loyalty, Trade Promotion Management include: Rite Aid, a United States based Retail organisation with 31000 employees and revenues of $23.00 billion, Weis Markets, a United States based Retail organisation with 23000 employees and revenues of $4.70 billion and many others.
Contact us if you need a completed and verified list of companies using dunnhumby Price and Promotions, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The dunnhumby Price and Promotions customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Rite Aid | Retail | 31000 | $23.0B | United States | dunnhumby | dunnhumby Price and Promotions | Customer Loyalty,Trade Promotion Management | 2021 | n/a |
In 2021, Rite Aid engaged dunnhumby to deploy dunnhumby Price and Promotions to revamp pricing, promotion and loyalty programs across its retail footprint. The deployment of dunnhumby Price and Promotions targets digital channels and more than 2,500 stores in 17 states, and serves as a Customer Loyalty,Trade Promotion Management initiative for Rite Aid marketing and merchandising functions. Rite Aid partnered with dunnhumby to apply customer data science and consumer-led insights to inform program design and investment decisions.
The implementation centers on customer data models, price optimization, promotion planning, customer segmentation and a reimagined loyalty program, with dunnhumby supplying analytics and customer-first merchandising guidance. Operational coverage spans marketing, merchandising and store operations as well as digital channels, aligning pricing and promotional workflows across corporate and store levels. Governance was organized as a strategic vendor partnership with dunnhumby driving customer science and analytics-led decisioning, and cross functional teams coordinating rollout sequencing and loyalty program redesign. Stated objectives include improving customer value perception and delivering more relevant prices, promotions and loyalty experiences.
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Weis Markets | Retail | 23000 | $4.7B | United States | dunnhumby | dunnhumby Price and Promotions | Customer Loyalty,Trade Promotion Management | 2018 | n/a |
In 2018 Weis Markets implemented dunnhumby Price and Promotions to centralize pricing, promotion planning and loyalty-linked analytics. The deployment targeted core pricing and promotional workflows within the Customer Loyalty,Trade Promotion Management category, with operational coverage focused on dairy, frozen food and health and beauty care assortments across all store formats and multi-geographical price zones.
The implementation configured price optimization and promotion planning capabilities, including price elasticity analysis, substitution effect modeling, price rule engines and promotional effectiveness measurement. Category scorecards and analytical tools were created to combine pricing, promotional, loyalty and competitor insights data, and optimization workflows incorporated scenarios for sales, units and profit rate tradeoffs as part of price and promotions decisioning.
Operational integrations included structured feeds into Microsoft Excel and Access for downstream statistical and financial analysis, and the platform ingested internal loyalty datasets and competitor insights to support competitive gap analysis and product tiering. Day to day ownership resided with pricing analysts and category managers who used the system to label and segment value tiers, set competitive match rates and execute multi-site price changes across Weis Markets operating areas.
Governance and rollout emphasized analyst training and process standardization, with pricing analysts trained on dunnhumby tools and pricing principals, and governance artifacts established such as price zones, competitive index rules and category scorecards. The configuration supported standardized workflows for monitoring private label penetration, executing price changes on cost movements and maintaining consistent pricing strategies across store formats.
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Buyer Intent: Companies Evaluating dunnhumby Price and Promotions
- Portfolion, a Hungary based Banking and Financial Services organization with 29 Employees
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