List of DV Pinnacle Customers
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Since 2010, our global team of researchers has been studying DV Pinnacle customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DV Pinnacle for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DV Pinnacle for Marketing Analytics include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion, FanDuel, a United States based Media organisation with 1500 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using DV Pinnacle, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DV Pinnacle customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | DoubleVerify | DV Pinnacle | Marketing Analytics | 2025 | n/a | In 2025 Diageo implemented DV Pinnacle as a core component of its Marketing Analytics capabilities. The deployment targeted a programmatic native video marketing use case in the United Kingdom, focusing on impression-level measurement and marketplace-level optimization inside TripleLift’s curated marketplaces. Diageo used DV Pinnacle together with DV Scibids AI to instrument impression-level viewability measurement and to enable real-time optimization logic. DV Pinnacle provided the viewability signaling and measurement layer, while DV Scibids AI drove on-the-fly bid adjustments and optimization decisions aligned to viewability outcomes, creating an integrated measurement plus bidding feedback loop. Integrations were explicitly scoped to TripleLift’s curated marketplaces where the activation ran, linking measurement outputs to programmatic optimization engines. The implementation affected programmatic media buying workflows and native video campaign operations, enabling media teams to apply impression-level signals in live bidding environments and to prioritize inventory with higher viewability potential. Governance concentrated on measurement standardization and real-time operational rules tied to viewability metrics, with rollout focused on marketplace-level activations rather than broad platform-wide changes. Reported outcomes included improved impression-level viewability measurement and enhanced media efficiency as a direct result of combining DV Pinnacle with DV Scibids AI inside TripleLift’s curated marketplaces. | |
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FanDuel | Media | 1500 | $500M | United States | DoubleVerify | DV Pinnacle | Marketing Analytics | 2021 | n/a | In 2021, FanDuel implemented DV Pinnacle as part of its Marketing Analytics stack to centralize social platform performance reporting. The deployment focused on marketing and acquisition use cases across the United States, with analytics consumed by in-house social and programmatic teams. FanDuel used DV Pinnacle reporting to aggregate cross-platform performance metrics and surface campaign-level measurement for media planning validation. DV Pinnacle was configured to deliver consolidated reporting and validation for media planning decisions, combining social spend and programmatic buy performance into unified dashboards. Functional capabilities emphasized campaign performance aggregation, placement and audience validation, and reporting to support iterative optimization cycles. The implementation supported regular reporting cadence and campaign-level insight distribution to media planners and optimization teams. Operational coverage emphasized marketing, acquisition, and media planning teams within FanDuel's U.S. organization, with DV Pinnacle analytics embedded into media planning and buy validation processes. Governance centered on using Pinnacle outputs to validate media plans and to provide evidence during budget allocation and investment discussions. Configuration aligned report templates and decision gates to the workflows used by in-house social and programmatic buyers. The DV Pinnacle deployment informed optimization decisions and was explicitly used to justify social media investment, supporting measurement and validation of media planning choices. By creating unified reporting for social and programmatic performance, FanDuel used DV Pinnacle in its Marketing Analytics practice to support campaign optimization and investment justification. | |
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | DoubleVerify | DV Pinnacle | Marketing Analytics | 2023 | n/a | In 2023 Mondelez International deployed DV Pinnacle for Marketing Analytics to verify brand safety and measure attention for its U.S. TikTok Not-So-Sour Fruits campaign. The deployment was scoped to a social and video measurement use case in the United States and explicitly supported campaign-level verification and attention metrics, reporting 39.5 million impressions and greater than 99.9 percent brand-safe verification in the case study. The implementation centered on DV Pinnacle capabilities for brand safety verification, attention measurement, and consolidated reporting, with incident data surfaced through the platform for review. Configuration focused on campaign tagging and measurement criteria for video placements, enabling marketing teams to consume attention metrics and safety incidents in a single Marketing Analytics interface. Operational coverage was limited to U.S. TikTok placements for the named campaign, with measurement and incident reporting aligned to social and video measurement workflows. DV Pinnacle provided the reporting and incident data used by Mondelez Marketing and media measurement stakeholders to validate ad delivery and safety for the campaign. Governance changes emphasized centralized incident visibility and campaign-level measurement controls, with DV Pinnacle incident feeds informing brand safety review processes. Outcomes reported in the engagement were the campaign delivery volume of 39.5 million impressions and a brand-safety verification rate above 99.9 percent, as recorded in DV Pinnacle reporting. |
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