List of Exactag Platform Customers
Dusseldorf, 40468,
Germany
Since 2010, our global team of researchers has been studying Exactag Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Exactag Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Exactag Platform for Marketing Analytics include: Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.82 billion, Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.41 billion, Discovery Communications, a United States based Media organisation with 18700 employees and revenues of $19.50 billion, DB Regio Germany, a Germany based Transportation organisation with 42405 employees and revenues of $12.13 billion, Douglas, a Germany based Retail organisation with 18249 employees and revenues of $4.58 billion and many others.
Contact us if you need a completed and verified list of companies using Exactag Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Exactag Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aachener Zeitung Germany | Media | 300 | $95M | Germany | Exactag | Exactag Platform | Marketing Analytics | 2016 | n/a |
In 2016, Aachener Zeitung Germany deployed the Exactag Platform for Marketing Analytics on its website to centralize web measurement and attribution for marketing and ad operations. The Exactag Platform implementation focused on site-level tag instrumentation and event capture to enable conversion tracking, audience segmentation, and multi-touch attribution workflows typical of Marketing Analytics solutions.
Configuration work concentrated on mapping page events and conversion points into the Exactag Platform and defining audience segment criteria to support both editorial promotion analytics and advertising sales reporting. Governance emphasized centralized tagging standards and measurement processes to align marketing and ad operations on consistent definitions, and no external system integrations were specified in the provided source.
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bett1 Germany | Retail | 50 | $50M | Germany | Exactag | Exactag Platform | Marketing Analytics | 2024 | n/a |
In 2024, bett1 Germany deployed Exactag Platform on their website as a Marketing Analytics solution to centralize web campaign measurement and conversion tracking. The Exactag Platform implementation centered on site-level instrumentation, using client-side tagging and a structured data layer to capture page events, product interactions, and checkout conversions, enabling attribution workflows and near real-time reporting.
The deployment targeted marketing and eCommerce business functions, with governance introduced through a standardized tagging taxonomy, event naming conventions, and a designated measurement owner to manage tag rollouts and campaign parameters. Rollout sequencing covered key product and checkout pages, incorporated QA processes for tag accuracy, and included user enablement for marketing staff to consume Exactag Platform analytics for campaign attribution and audience measurement.
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Bezirksamt Neukolln Germany | Government | 2200 | $1.2B | Germany | Exactag | Exactag Platform | Marketing Analytics | 2018 | n/a |
In 2018, Bezirksamt Neukolln Germany implemented Exactag Platform on its website, deploying the Exactag Platform as part of its Marketing Analytics capability to support municipal web measurement and campaign analysis. The deployment is explicitly scoped to their public website, positioning Exactag Platform to collect event level web data for citizen facing pages and digital outreach sections of the municipal site.
Configuration focused on web tagging and measurement workflows typical of Marketing Analytics implementations, including client side tag deployment, conversion tracking, campaign attribution, and data layer instrumentation to capture page events and campaign parameters. Operational coverage centers on communications and citizen engagement functions, with analytics feeds routed into reporting workflows used by web operations and outreach teams. Governance workstreams addressed tag ownership, measurement taxonomy, and consent aware data collection consistent with European privacy norms, aligning tag implementation with departmental reporting and campaign optimization processes.
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Bonita Germany | Retail | 1800 | $130M | Germany | Exactag | Exactag Platform | Marketing Analytics | 2016 | n/a |
In 2016, Bonita Germany implemented Exactag Platform for Marketing Analytics on their website, deploying the Exactag Platform to centralize on site event collection and campaign measurement. The implementation targeted Bonita.de, aligning Exactag Platform Marketing Analytics with the companys ecommerce measurement needs and supporting marketing and e commerce business functions.
The Exactag Platform configuration emphasized web level tagging and behavioral event capture, including page views, product interactions, add to cart events, checkout steps, and form submissions. Configuration also mapped campaign parameters and visitor identifiers to enable session level attribution and audience segmentation, reflecting standard Marketing Analytics capabilities for digital retail measurement.
Operational coverage concentrated on Bonita Germanys public ecommerce site, with marketing and e commerce teams consuming the collected data for campaign analysis and customer journey evaluation. The deployment centralized tagging and reporting workflows so that web analytics feeds could be used consistently for marketing measurement and decision making.
Governance focused on instituting event taxonomy and measurement standards within marketing operations, and on configuring reporting workflows in the Exactag Platform to support ongoing campaign analytics. The narrative describes Bonita Germany Exactag Platform Marketing Analytics as a web centric implementation that standardized on site measurement to inform marketing and commerce activities.
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Breuninger Germany | Retail | 6500 | $1.7B | Germany | Exactag | Exactag Platform | Marketing Analytics | 2016 | n/a |
In 2016 Breuninger Germany deployed Exactag Platform for Marketing Analytics on its public website to centralize digital measurement and attribution. The Exactag Platform was implemented to capture visitor interactions, map eCommerce event schemas, and record conversion events as part of Marketing Analytics instrumentation across product and checkout flows.
Implementation work focused on configuring page-level tags and a site data layer to standardize event payloads for product impressions, add-to-cart, and purchase conversions, with Exactag Platform handling attribution signal processing and tag orchestration. Operational ownership rested with Breuninger Germany marketing and eCommerce teams, who managed tagging rules, event mappings, and analytics workflows to support ongoing campaign measurement and reporting.
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Transportation | 42405 | $12.1B | Germany | Exactag | Exactag Platform | Marketing Analytics | 2017 | n/a |
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Insurance | 600 | $252M | Germany | Exactag | Exactag Platform | Marketing Analytics | 2018 | n/a |
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Media | 18700 | $19.5B | United States | Exactag | Exactag Platform | Marketing Analytics | 2019 | n/a |
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Retail | 18249 | $4.6B | Germany | Exactag | Exactag Platform | Marketing Analytics | 2017 | n/a |
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Retail | 10 | $1M | Canada | Exactag | Exactag Platform | Marketing Analytics | 2019 | n/a |
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