AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of For-Sight CRM Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Rockliffe Hall Hotel Leisure and Hospitality 253 $16M United Kingdom For-Sight For-Sight CRM Platform CRM 2017 n/a In 2017, Rockliffe Hall Hotel implemented the For-Sight CRM Platform, CRM, to centralize guest profiles and operationalize marketing automation across reservations and guest services. The For-Sight CRM Platform was configured to ingest and reconcile transactional and PMS data to support segmentation and automated campaign execution. Configuration centered on CRM segmentation, marketing automation, automated pre arrival campaigns, personalised pre stay communications and structured upsell campaign workflows, with orchestration rules and templated content for guest touchpoints. The implementation included data model mapping and profile stitching to create unified guest records and segmentation attributes used by campaign triggers. Operational integrations included direct feeds from Opera/OHIP, ResDiary and Premier Software into the For-Sight CRM Platform to bring PMS and booking data into a single CRM data layer. The UK deployment at Rockliffe Hall covered marketing, reservations and revenue management workflows, and launched automated pre arrival campaigns in May 2021 that reportedly contributed to a 47% increase in average room revenue. Governance introduced centralized campaign scheduling, segmentation stewardship and automated trigger policies to align marketing, front office and sales processes and to maintain data quality across booking and service channels. The implementation emphasized campaign orchestration and ongoing segmentation governance to sustain personalised communications and upsell activity rather than changes to underlying reservation systems.
The Celtic Collection United Kingdom Leisure and Hospitality 1200 $86M United Kingdom For-Sight For-Sight CRM Platform CRM 2021 n/a In 2021, The Celtic Collection United Kingdom signed a multi-year partnership with For-Sight to implement the For-Sight CRM Platform. The engagement is explicitly focused on centralising first-party guest data to deliver personalised experiences at scale across the group’s UK and Wales properties, with a stated emphasis on CRM-driven marketing, guest insights and loyalty growth. The implementation uses the For-Sight CRM Platform modules CRM and reporting/insights, configured to produce unified guest profiles and to support segmentation, personalised campaign orchestration and behavioural reporting. The For-Sight CRM Platform was positioned to provide both operational CRM capabilities and a reporting and insights layer for marketing analytics and loyalty programme management. Operational scope covers The Celtic Collection United Kingdom properties across the UK and Wales, and the rollout targets marketing, guest insights and loyalty business functions. The platform centralises guest data to enable cross-property campaign orchestration and consolidated guest insight reporting for regional marketing teams. Governance under the multi-year agreement emphasises central data stewardship, standardised campaign workflows and phased deployment across sites, with configuration controls for profile management and reporting access. The narrative reflects an implementation oriented around CRM and reporting/insights capabilities rather than named system-to-system integrations.
The Speech House Hotel United Kingdom Leisure and Hospitality 74 $5M United Kingdom For-Sight For-Sight CRM Platform CRM 2024 n/a The Speech House Hotel United Kingdom implemented For-Sight CRM Platform in 2024 to consolidate guest data from its Rezcontrol PMS, remediate records to meet GDPR requirements, and run targeted email marketing campaigns in the UK market. The deployment targeted the CRM category and explicitly used the CRM and marketing automation modules within the For-Sight CRM Platform to centralize guest profiles and orchestrate campaign workflows. Configuration work centered on CRM driven guest segmentation, consent flagging, and email automation. Data cleansing included deduplication, consent reconciliation, and profile enrichment to create single guest views suitable for segmentation and campaign orchestration. Automated marketing capabilities were configured to execute segmented email journeys based on stay history and guest attributes. Operational integration included a bidirectional integration with the Rezcontrol PMS to surface reservation events and profile updates into the For-Sight CRM Platform, enabling synchronized guest profiles for marketing and front office use. The implementation covered marketing and guest services functions, enabling coordinated campaign targeting within the United Kingdom market and operational use of unified guest records by front desk and marketing teams. Governance emphasized GDPR compliance through documented data remediation and consent management controls within the CRM, and rollout practices prioritized data validation before campaign activation. The initial email marketing campaign executed from the For-Sight CRM Platform produced a reported 10% uplift in revenue, reflecting the direct linkage between consolidated guest data, segmentation, and automated email execution.
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Buyer Intent: Companies Evaluating For-Sight CRM Platform

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating For-Sight CRM Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating For-Sight CRM Platform for CRM include:

  1. Softcat, a United Kingdom based Professional Services organization with 2315 Employees

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