List of Funnel Platform Customers
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Since 2010, our global team of researchers has been studying Funnel Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Funnel Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Funnel Platform for Marketing Analytics include: Sephora, a France based Retail organisation with 52000 employees and revenues of $15.00 billion, Digicel, a Jamaica based Communications organisation with 5000 employees and revenues of $5.66 billion, Limango Germany, a Germany based Retail organisation with 300 employees and revenues of $446.0 million and many others.
Contact us if you need a completed and verified list of companies using Funnel Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Funnel Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Digicel | Communications | 5000 | $5.7B | Jamaica | Funnel | Funnel Platform | Marketing Analytics | 2021 | n/a |
In 2021, Digicel deployed the Funnel Platform to automate cross-market marketing reporting and budgeting across 12 brands and 26 markets. The implementation was led from Digicel headquarters in Jamaica and extended across multiple international markets, establishing the Funnel Platform as the Marketing Analytics backbone for campaign performance and budget pacing visibility.
Configuration emphasized automated performance reporting, real-time budget and pacing views, and consolidated cross-brand budgeting workflows. The Funnel Platform ingested and normalized marketing performance data to produce automated reports and budgeting dashboards consumed by regional marketing teams and marketing finance.
Rollout covered 12 brands and 26 markets, with operational scope spanning marketing, media planning, and marketing finance functions. Centralized reporting and standardized budget controls were implemented to remove manual data stitching and to provide consistent pacing controls across markets.
Documented outcomes included cutting end-of-month reconciliation from several days to under 48 hours and eliminating manual data-stitching errors through automated reporting and budgeting processes.
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Limango Germany | Retail | 300 | $446M | Germany | Funnel | Funnel Platform | Marketing Analytics | 2022 | n/a |
In 2022 Limango Germany implemented the Funnel Platform to automate feed-based ad reporting and product-level decisioning as part of a Marketing Analytics initiative for its advertising and e-commerce operations. The deployment centered on automating daily product feed generation and rule-based product exclusion to support dynamic catalog sales campaigns.
The implementation configured Funnel Platform capabilities for feed automation, scheduled ingestion, and a product-level decisioning engine that evaluates performance signals. Funnel Platform blended Meta Ads data with internal backend metrics to drive automated exclusion logic, enabling the platform to remove low-performing products from daily feeds without manual intervention.
Integrations included direct consumption of Meta Ads reporting data and consolidation with internal backend metric sources for a unified data model, supporting marketing, e-commerce, and analytics teams in Germany. Operational scope focused on dynamic catalog sales campaigns and daily feed workflows, with configuration tuned to run automated decisions at catalog update cadence.
Governance shifted manual reporting and product curation processes toward an automated rule set controlled by the marketing analytics team, reducing ad reporting overhead. The implementation reduced cost-per-lead for dynamic catalog sales campaigns by up to 20 percent and freed up analyst time previously spent on manual reporting, outcomes recorded following the Funnel Platform deployment.
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Sephora | Retail | 52000 | $15.0B | France | Funnel | Funnel Platform | Marketing Analytics | 2022 | Hanalytics France |
In 2022, Sephora implemented Funnel Platform as part of a modern marketing data stack to centralize marketing reporting. The work targeted Marketing Analytics and concentrated analytics operations for 18 local teams across Europe, with operational focus on the EMEA region and marketing and analytics business functions.
Funnel Platform was configured to ingest and normalize channel and campaign level marketing data, and to orchestrate downstream data delivery into Google BigQuery. Transformations and semantic modeling were executed in dbt, while Looker Studio provided standardized visualization and reporting across markets, enabling repeatable data modeling and reporting workflows.
The implementation was executed with Hanalytics France as the systems integrator, integrating Funnel Platform with BigQuery, dbt, and Looker Studio to form a centralized marketing data pipeline. Operational coverage included marketing analytics teams across 18 local European markets, consolidating reporting cadence and metric definitions for cross-market comparability.
Governance changes focused on centralized data ingestion standards, common metric definitions and standardized reporting templates to reduce variability across local teams. The project delivered a reported 75 percent reduction in data warehouse processing costs and faster, standardized reporting across markets, outcomes that were documented by the vendor case study for the Funnel Platform implementation.
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