List of Fusion5 CRM Customers
Sydney, 2000, NSW,
Australia
Since 2010, our global team of researchers has been studying Fusion5 CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Fusion5 CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Fusion5 CRM for CRM include: University of Otago, a New Zealand based Education organisation with 4000 employees and revenues of $494.0 million, Giltrap Group, a New Zealand based Automotive organisation with 800 employees and revenues of $150.0 million, Public Trust, a New Zealand based Professional Services organisation with 400 employees and revenues of $75.0 million and many others.
Contact us if you need a completed and verified list of companies using Fusion5 CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Fusion5 CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Giltrap Group | Automotive | 800 | $150M | New Zealand | Fusion5 | Fusion5 CRM | CRM | 2020 | Fusion5 | In 2020, Giltrap Group implemented Fusion5 CRM, a Dynamics 365 Customer Engagement CRM, to centralise customer data across its Auckland dealerships and unify sales, service and marketing workflows. Fusion5 implemented the solution and configured dealer-level access together with centralized account management capabilities. The Fusion5 CRM deployment emphasized core CRM capabilities aligned to the CRM category, including consolidated customer profiles, lead and opportunity management, campaign automation for marketing, and service case tracking to support aftersales operations. Configuration work focused on marketing automation, data quality controls, and tools for onsite account managers to manage customer interactions and follow ups. Operational coverage targeted Giltrap Group's Auckland dealerships and extended configuration patterns across the wider New Zealand dealership network to standardize processes and reporting. The deployment applied dealer-level security and role based access to separate showroom sales, field service, and marketing responsibilities while enabling centralized customer insight. Governance and process changes accompanied the rollout, introducing standardized CRM data governance, marketing workflow templates, and revised sales process orchestration to drive consistent customer engagement. The implementation improved marketing automation, increased data quality and raised onsite account manager productivity, with measurable conversion and engagement improvements reported by Fusion5. | |
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Public Trust | Professional Services | 400 | $75M | New Zealand | Fusion5 | Fusion5 CRM | CRM | 2024 | Fusion5 | In 2024, Public Trust implemented Fusion5 CRM, deploying Microsoft Dynamics 365 Contact Center and Dynamics 365 Customer Service with system integrator Fusion5. The multi-component deployment went live in March 2024 and was scoped to deliver a single view of customer interactions across New Zealand. The rollout targeted customer service and contact centre operations for the professional services organization. Dynamics 365 Contact Center and Dynamics 365 Customer Service were configured as the core application stack inside Fusion5 CRM, centralizing case management, omnichannel routing, call recording indexing, and a unified customer interaction timeline. Configuration work focused on contact centre workflows, agent desktops, and streamlined search across recorded interactions to support faster resolution and consistent case handling. The implementation leveraged CRM functional capabilities for customer data consolidation and interaction orchestration. Operational integrations included the IVR environment and the call recording repository to enable rapid updates to interactive voice response flows and near-instant search of recorded calls. The deployment covered contact centre sites and national customer service operations across New Zealand, aligning telephony, recording, and CRM records into a single operational view. Day to day usage centered on agent-assisted channels and case-driven service processes. Governance and process changes accompanied the technical rollout with Fusion5 leading the implementation and operational handover. Post go live outcomes explicitly reported include reduced average call-handling times, a reduction in call recording search times from approximately 20 minutes to seconds, and a reduction in the time required for IVR changes from weeks to less than a day. | |
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University of Otago | Education | 4000 | $494M | New Zealand | Fusion5 | Fusion5 CRM | CRM | 2020 | Fusion5 | In 2020 University of Otago implemented Fusion5 CRM, a Microsoft Dynamics 365 Customer Engagement deployment delivered by Fusion5. The CRM went live in May 2020 to unify student, alumni and stakeholder engagement across the Dunedin campus and related departments. Fusion5 CRM was configured to deliver core CRM capabilities aligned to Dynamics 365 Customer Engagement, including centralized contact management, engagement tracking, campaign and automated outreach workflows, and alumni relationship management. Configuration emphasized role based views, activity timelines and automated outreach to support sustained engagement and record level activity visibility. The deployment supports thousands of contacts and has logged over a million record views, operating across the Dunedin campus and supporting outreach across New Zealand. The system directly supports business functions in student engagement, alumni relations and automated stakeholder outreach, providing a unified engagement record for departmental use. Fusion5 served as the implementation partner and led delivery and rollout, embedding the CRM into university engagement workflows and centralizing processes for departments. The implementation established a single system of record for student and alumni engagement and instrumented automated outreach capabilities to standardize engagement operations. |
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