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List of Gentrack G2 Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Genesis Energy Utilities 1278 $2.1B New Zealand Gentrack Gentrack G2 Platform Utilities Customer Care and Billing 2025 n/a
In 2025, Genesis Energy implemented Gentrack G2 Platform as its Utilities Customer Care and Billing solution, going live for Genesis retail operations in Auckland. The Gentrack G2 Platform is described as a composable, cloud-native billing and CRM platform that Genesis deployed to simplify and modernise customer and retail operations. The implementation on Gentrack G2 Platform includes core billing and CRM capabilities with built-in customer journeys and the flexibility to operate multiple retail brands on a single platform. Configuration focused on retail billing workflows, account management, and automated customer engagement paths to support Genesis Energy’s Gen35 strategy to simplify, automate and innovate across its retail business. Architecturally the deployment is cloud-native on AWS and integrated with Salesforce for CRM orchestration, with analytics capability delivered using Snowflake and Qlik to surface data insights. These integrations position Gentrack G2 Platform to support security, performance, scalability, and ongoing analytics-led retail operations. Program governance emphasized a long-term partnership model, aligned priorities, and collaborative delivery which underpinned the initial go-live and will support subsequent phases moving more of Genesis’s retail customer base onto the platform. The programme objectives called out in vendor and customer statements include modernising operations, reducing cost to serve, and enabling more rapid innovation as Genesis progresses toward its net zero commitments.
Mercury NZ Utilities 1364 $2.0B New Zealand Gentrack Gentrack G2 Platform Utilities Customer Care and Billing 2022 n/a
In 2022, Mercury NZ deployed the Gentrack G2 Platform to consolidate its multi-product retail business onto a single Utilities Customer Care and Billing system following its May 2022 acquisition of Trustpower’s retail business. The program migrated Trustpower customers onto the Gentrack billing system and centralized billing and customer care for Mercury retail brands, aligning retail operations under one meter-to-cash platform. The implementation centered on Gentrack’s meter-to-cash capabilities within the Gentrack G2 Platform, and included the deployment of Meter Data Services on AWS to enable half-hour time of use billing. Configuration work emphasized multi-play product bundling, automated billing orchestration, and customer-facing offer management to support premium offers and immediate cross-selling opportunities. Integration points explicitly included Salesforce CRM as part of Gentrack’s g2.0 composable architecture and AWS for platform hosting and meter data services, aligning CRM-driven sales and service workflows with billing and meter data streams. Operational coverage targeted Mercury’s retail operations across New Zealand, bringing Mercury, Trustpower and related retail brands onto a unified platform to support customer care, billing, and product bundle fulfillment. Governance and rollout focused on minimizing migration complexity while maintaining system reliability and performance, with Gentrack positioned to manage the migration and operational cutover. The transformation emphasized high automation and market leading cost to serve capabilities as stated by the parties, positioning the Utilities Customer Care and Billing implementation to support scalable product innovation without asserting specific quantified outcomes.
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FAQ - APPS RUN THE WORLD Gentrack G2 Platform Coverage

Gentrack G2 Platform is a Utilities Customer Care and Billing solution from Gentrack.

Companies worldwide use Gentrack G2 Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Genesis Energy and Mercury NZ are recorded users of Gentrack G2 Platform for Utilities Customer Care and Billing.

Companies using Gentrack G2 Platform are most concentrated in Utilities, with adoption spanning over 21 industries.

Companies using Gentrack G2 Platform are most concentrated in New Zealand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Gentrack G2 Platform across Americas, EMEA, and APAC.

Companies using Gentrack G2 Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 100%, and global enterprises with 10,000+ employees - 0%.

Customers of Gentrack G2 Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Gentrack G2 Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Utilities Customer Care and Billing.