List of GfK Etilize Customers
Gfk SE
Sophie-Germain-Straße 3-5,
Nuremberg, 90443,
Germany
Nuremberg, 90443,
Germany
49 911 395 0
Professional Services
8000
$1.1B
Since 2010, our global team of researchers has been studying GfK Etilize customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GfK Etilize for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GfK Etilize for Product Information Management include: Vertiv United States, a United States based Manufacturing organisation with 3730 employees and revenues of $4.05 billion, W.B. Mason Company Inc, a United States based Retail organisation with 3800 employees and revenues of $1.80 billion, Victaulic, a United States based Manufacturing organisation with 4000 employees and revenues of $800.0 million, FSIoffice, a United States based Distribution organisation with 250 employees and revenues of $79.0 million, Novatech, a United Kingdom based Manufacturing organisation with 114 employees and revenues of $50.2 million and many others.
Contact us if you need a completed and verified list of companies using GfK Etilize, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GfK Etilize customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
A N B Stationery | Retail | 13 | $2M | United States | GfK | GfK Etilize | Product Information Management | 2017 | n/a |
In 2017, A N B Stationery implemented GfK Etilize as its Product Information Management solution. GfK Etilize is used on their website to provision and standardize product content for the retailer's online catalog. A N B Stationery operates as a small United States retailer with 13 employees and a single e-commerce storefront focus.
The deployment centralized product attribute normalization, enriched descriptive copy, technical specifications, and image asset management within GfK Etilize, aligning taxonomy and SKU-level identifiers to the store catalog. Configuration work emphasized content templates, category mappings, and attribute sets consistent with Product Information Management functional workflows, supporting consistent product pages and faceted search readiness.
Operational coverage includes merchandising and e-commerce content management, with a content syndication feed from GfK Etilize driving catalog pages on the website. Governance was implemented through structured content workflows and approval gates to manage SKU data quality and lifecycle prior to publication, preserving editorial control at the retailer while relying on GfK Etilize as the central product information source.
|
 |
American Discount Off S | Retail | 12 | $2M | United States | GfK | GfK Etilize | Product Information Management | 2019 | n/a |
In 2019, American Discount Off S implemented GfK Etilize Product Information Management to supply structured product content to its public website. The deployment of GfK Etilize centralized product attributes and rich media to drive product pages on the ADOS corporate site, with the GfK Etilize instance serving as the authoritative product content source for online catalog publishing.
The implementation emphasized catalog management capabilities common to Product Information Management systems, including attribute normalization, product content enrichment, standardized taxonomy application, and automated content feed generation for web storefront consumption. GfK Etilize was configured to manage SKU level descriptive fields, technical specifications, and marketing copy, aligning product records for consistent presentation across the company website.
Operational scope covered core product data responsibilities performed by merchandising and ecommerce activities within the small retail organization, with workflows oriented to centralized content editing and scheduled publication to the site. Governance was lightweight and process focused, concentrating on centralized product master records and editorial approval before web updates, reflecting the scale and operational needs of a 12 employee retailer using GfK Etilize as its Product Information Management solution.
|
 |
Arkansas Office Products | Retail | 10 | $1M | United States | GfK | GfK Etilize | Product Information Management | 2023 | n/a |
In 2023 Arkansas Office Products implemented GfK Etilize to manage product content and enrichment on its public website. Arkansas Office Products uses GfK Etilize Product Information Management to centralize product specifications, standardized attributes, and manufacturer content for its e commerce catalog.
The implementation focuses on core Product Information Management capabilities within GfK Etilize, including attribute normalization, taxonomy mapping, media linking, content enrichment, and feed generation for online product pages. Operational ownership is aligned with the retailer s product and merchandising workflows, and the deployment is scoped to website catalog publishing and SKU level content management, with catalog governance and approval workflows introduced to control content quality and rollout cadence.
|
|
|
Ase Direct | Distribution | 35 | $50M | United States | GfK | GfK Etilize | Product Information Management | 2025 | n/a |
In 2025 Ase Direct implemented GfK Etilize as its Product Information Management solution to centralize and publish product content on its website. Ase Direct is a 35-employee United States distribution company, and the deployment focused on structuring catalog data for online merchandising and customer-facing product pages.
The GfK Etilize implementation emphasized core Product Information Management capabilities, including a centralized product catalog, standardized attribute taxonomies, enriched specifications and descriptive copy, and image and assets management. Configuration work included attribute normalization and content enrichment rules to ensure consistent SKU-level specifications and product descriptions across categories.
Integration scope was explicitly limited to their website, with automated content feeds and content syndication processes used to push GfK Etilize-managed records to the online storefront. Operational coverage extended to merchandising, e-commerce, and sales workflows, enabling those teams to use a single source of truth for product information.
Governance changes focused on establishing editorial workflows and role-based approvals within the GfK Etilize environment, and a phased rollout approach prioritized the online catalog and core product lines first. The implementation positioned GfK Etilize as Ase Direct Product Information Management infrastructure for ongoing catalog curation and web publishing.
|
 |
Bailey Office Equipment | Retail | 40 | $5M | United States | GfK | GfK Etilize | Product Information Management | 2020 | n/a |
In 2020, Bailey Office Equipment implemented GfK Etilize as its Product Information Management solution on their website. The implementation centralized product content management for the retail operator, aligning product titles, specifications, images and enriched marketing copy for online catalog presentation. Bailey Office Equipment operates with roughly 40 employees in the United States and uses GfK Etilize to provision standardized product records directly to its public site.
The GfK Etilize deployment focused on core Product Information Management capabilities common to the category, including attribute normalization, taxonomy management, content enrichment and automated feed generation for web publication. Configuration emphasized catalog structure, specifications at the SKU level and image mapping, with content staging and publishing workflows to support merchandising and ecommerce teams. GfK Etilize is used to maintain consistent product metadata and syndicate structured product data to the website.
Operational coverage centered on merchandising and ecommerce functions, consolidating product data ownership within product and online operations. Governance included editing by role, approval flows and version control to standardize product information prior to site publication. Integrations are limited to the website content feed as indicated by source, no other named system integrations are provided in the available information.
|
 |
|
Retail | 10 | $1M | United States | GfK | GfK Etilize | Product Information Management | 2022 | n/a |
|
|
|
|
Retail | 100 | $10M | Australia | GfK | GfK Etilize | Product Information Management | 2021 | n/a |
|
|
|
|
Distribution | 10 | $1M | United States | GfK | GfK Etilize | Product Information Management | 2019 | n/a |
|
|
|
|
Distribution | 27 | $3M | Canada | GfK | GfK Etilize | Product Information Management | 2021 | n/a |
|
|
|
|
Retail | 10 | $2M | United States | GfK | GfK Etilize | Product Information Management | 2015 | n/a |
|
Showing 1 to 10 of 62 entries
Buyer Intent: Companies Evaluating GfK Etilize
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating GfK Etilize. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating GfK Etilize for Product Information Management include:
- CloudCoCo Group, a United Kingdom based Professional Services organization with 57 Employees
- Berenson Mena, a United Arab Emirates based Professional Services company with 10 Employees
- ScanSource, a United States based Professional Services organization with 2100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD GfK Etilize Coverage
GfK Etilize is a Product Information Management solution from GfK.
Companies worldwide use GfK Etilize, from small firms to large enterprises across 21+ industries.
Organizations such as Vertiv United States, W.B. Mason Company Inc, Victaulic, FSIoffice and Novatech are recorded users of
GfK Etilize for Product Information Management.
Companies using GfK Etilize are most concentrated in Manufacturing, Retail and Distribution, with adoption spanning over 21 industries.
Companies using GfK Etilize are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of GfK Etilize across Americas, EMEA, and APAC.
Companies using GfK Etilize range from small businesses with 0-100 employees - 85.48%, to mid-sized firms with 101-1,000 employees - 9.68%, large organizations with 1,001-10,000 employees - 4.84%, and global enterprises with 10,000+ employees - 0%.
Customers of GfK Etilize include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified GfK Etilize customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Product Information Management.