List of Google Display Ad Customers
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Since 2010, our global team of researchers has been studying Google Display Ad customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Display Ad for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Display Ad for Digital Advertising Platform include: Ito-Yokado, a Japan based Retail organisation with 28432 employees and revenues of $8.24 billion, Careem, a United Arab Emirates based Professional Services organisation with 6000 employees and revenues of $650.0 million, Tourism New Zealand, a New Zealand based Professional Services organisation with 157 employees and revenues of $82.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Display Ad, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Display Ad customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Careem | Professional Services | 6000 | $650M | United Arab Emirates | Google Display Ad | Digital Advertising Platform | 2019 | n/a | In 2019, Careem ran Smart Display experiments using Google Display Ad as part of a Google Ads experimentation program to recruit drivers in Pakistan, supporting HR and recruitment across the Middle East region. The project treated Google Display Ad as a Digital Advertising Platform to drive conversion-focused recruitment campaigns rather than purely awareness activity. Configuration emphasized Smart Display automated display capabilities, leveraging automated creative rotation, audience signal optimization, and automated bidding to prioritize sign-ups, reflecting standard Digital Advertising Platform functional workflows for conversion advertising. The implementation was executed as structured experiments with conversion tracking and A B comparisons against manual display and offline recruitment channels to validate automated display variants. Governance followed Google Ads experimentation protocols with iterative test windows and measurement against recruitment conversion metrics, enabling controlled scaling of successful automated display variants across Pakistan operations. Careem reported that the automated display tests delivered a 320% increase in sign-ups and a 27% reduction in cost per acquisition compared to prior manual display and offline recruitment efforts, outcomes measured directly from the Google Display Ad experimentation program. | ||
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Ito-Yokado | Retail | 28432 | $8.2B | Japan | Google Display Ad | Digital Advertising Platform | 2019 | n/a | In 2019, Ito-Yokado ran a targeted experiment using Google Display Ad as a Digital Advertising Platform to test viewable CPM bidding for in-store promotional campaigns in Japan, with the stated aim of shifting spend from paper leaflets to online display in the retail/marketing process area. The initiative positioned Google Display Ad to support promotion-level media buying for brick and mortar stores, focusing on measured viewability and reach rather than click based metrics. The implementation centered on configuring viewable CPM bidding within Google Display Ad to prioritize impressions that met viewability thresholds for in-store promotions, while running parallel CPC based display campaigns as a control. Configuration and campaign architecture emphasized promotion specific creatives, audience reach settings tuned to store footprints, and bidding strategy alignment to maximize viewed impressions at scale, leveraging standard Digital Advertising Platform capabilities for bidding automation and viewability reporting. Operationally the experiment was scoped to Ito-Yokado marketing teams in Japan and targeted retail promotional workflows, with campaign governance oriented around promotion calendars and media spend reallocation decisions. The experiment showed viewable CPM bidding delivered higher viewed impressions at scale and improved cost efficiency for promotions when compared to CPC based display campaigns, and the findings were used to evaluate the potential shift of promotional media spend from printed leaflets to online display. | ||
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Tourism New Zealand | Professional Services | 157 | $82M | New Zealand | Google Display Ad | Digital Advertising Platform | 2019 | n/a | In 2019, Tourism New Zealand deployed Google Display Ad as a Digital Advertising Platform, leveraging Google Display Network, Campaign Manager and Display & Video 360 to run controlled display experiments targeting Australia and New Zealand. The implementation was scoped to marketing and tourism operations, with experimental design and campaign-level controls used to isolate the incremental impact of promotional creative versus non-promotional ad exposure. Campaign execution combined programmatic activation through Display & Video 360, ad serving and creative rotation via Campaign Manager, and inventory distribution on Google Display Network, enabling coordinated trafficking and measurement. Measurement governance centered on incremental visit attribution and return on ad spend analysis, and the Google Display Ad configuration demonstrated that promotional display ads generated 11% more tourist visits compared to non-promotional ads and delivered an estimated 12x higher ROAS for those incremental visits. |
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