List of Google Shopping Customers
Mountain View, 94043, CA,
United States
Since 2010, our global team of researchers has been studying Google Shopping customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Shopping for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Shopping for eCommerce include: Vineyard Vines, a United States based Consumer Packaged Goods organisation with 2600 employees and revenues of $308.0 million, Revolve, a United States based Retail organisation with 1000 employees and revenues of $259.0 million, Fox Racing, a United States based Retail organisation with 500 employees and revenues of $100.0 million, Usa Mattress Outlet, a United States based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Shopping, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Shopping customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fox Racing | Retail | 500 | $100M | United States | Google Shopping | eCommerce | 2022 | n/a |
In 2022, Fox Racing implemented Google Shopping as part of its eCommerce product feed strategy, deploying the channel through a centralized feed management approach. The implementation was executed alongside Feedonomics feed management services to consolidate multi-language, multi-country, and multi-channel product listings and to reduce point-to-point feed complexity.
The implementation included feed optimization and transformation workflows, a dedicated feed manager role, and custom data governance alerts to catch errors earlier in the pipeline. Functional capabilities implemented included product data normalization, translation support for Dutch, English, French, German, Italian, and Spanish, and enablement of additional services such as back-in-stock notifications and dynamic recommendations within ratings and review and email systems.
Integrations explicitly supported by the implementation include Google Shopping and Google Merchant Center, Genie Shopping, Meta, Microsoft, Klaviyo, Partnerize, and Yotpo, with Feedonomics acting as the central aggregation and export platform. Operational scope covered Fox Racing’s direct-to-consumer sites in the U.S., Canada, and Europe, and the December 2022 EMEA feed migration enabled expansion into seven new EMEA markets, bringing total advertising coverage to 14 markets including Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, the UK, Canada, and the U.S.
Governance and process changes introduced continuous proactive support, 24/7 monitoring, and a searchable dashboard for raw, transformed, and export feed data to improve visibility for marketing and retention teams. The Fox Racing Google Shopping eCommerce deployment reduced reliance on development resources for feed maintenance, freed up over 100 hours of developer time annually, and accelerated the cadence for feed updates and feature rollouts while improving product feed error detection and triage.
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Revolve | Retail | 1000 | $259M | United States | Google Shopping | eCommerce | 2013 | n/a |
In 2013 Revolve deployed Google Shopping to run Product Listing Ads and mobile PLAs to expand its eCommerce paid-search channel in the United States, targeting improved mobile conversions and paid-search volume. The implementation positioned Google Shopping as the core paid-search product advertising layer for Revolve, supporting SKU-level promotional visibility across mobile inventory and catalog primitives.
The implementation emphasized Product Listing Ads and mobile PLA capabilities, combined with product data feed management and campaign segmentation to deliver SKU and category-level bidding and targeting. Configuration work focused on mobile-optimized PLA creatives, feed quality controls, and conversion tracking to support attribution and performance tuning for paid-search and mobile commerce campaigns.
Operational coverage was concentrated on Revolve's digital marketing and eCommerce teams in the United States, aligning paid-search campaign management with site commerce workflows and analytics measurement. Governance centered on analytics-driven campaign cadence, data feed governance, and ongoing campaign segmentation to refine mobile PLA performance and conversion paths.
According to a Google case study, the Google Shopping deployment produced measurable outcomes, including a 371% increase in clicks, 537% more conversions, and a 77% increase in ROAS since March 2013. These results were reported for Revolve's use of Google Shopping and reflect performance in the stated paid-search and mobile channels.
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Usa Mattress Outlet | Retail | 10 | $1M | United States | Google Shopping | eCommerce | 2012 | n/a |
In 2012, Usa Mattress Outlet adopted Google Product Listing Ads and launched a United States eCommerce paid-search program. The retailer upgraded to Google Shopping Shopping campaigns in early 2013 to introduce inventory-level bidding across its product assortment.
Google Shopping was implemented using product data feed management and Shopping campaigns structured into product groups, enabling SKU level bid adjustments and campaign segmentation by product category and margin profile. Configuration emphasized inventory level bidding and automated bid rules consistent with typical eCommerce paid-search workflows, aligning advertising spend to available stock and product performance.
The rollout impacted marketing, merchandising, and eCommerce operations in the United States, centralizing product-level bidding within the paid-search channel. According to the vendor case study, moving to Shopping campaigns delivered a 30% higher click-through rate, a 10% increase in average order value, and lower cost per acquisition after the early 2013 upgrade, demonstrating Google Shopping integrated into Usa Mattress Outlet s eCommerce paid-search stack.
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Consumer Packaged Goods | 2600 | $308M | United States | Google Shopping | eCommerce | 2012 | n/a |
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Buyer Intent: Companies Evaluating Google Shopping
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