List of Guestware Customers
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United States
Since 2010, our global team of researchers has been studying Guestware customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Guestware for Customer Experience, CRM, Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Guestware for Customer Experience, CRM, Customer Loyalty include: Marriott International, a United States based Leisure and Hospitality organisation with 418000 employees and revenues of $25.10 billion, Kimpton Hotel & Restaurant Group, a United States based Leisure and Hospitality organisation with 7500 employees and revenues of $572.0 million, Monterey Plaza Hotel, a United States based Leisure and Hospitality organisation with 800 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Guestware, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Guestware customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kimpton Hotel & Restaurant Group | Leisure and Hospitality | 7500 | $572M | United States | Diversified Computer | Guestware | Customer Experience,CRM,Customer Loyalty | 2001 | n/a |
In 2001, Kimpton Hotel & Restaurant Group began pilot implementations of Guestware at Hotel Palomar and then rapidly expanded property level installs across its United States portfolio. The rollout used Diversified Computer's Guestware application in a staged program that moved from single property pilots to enterprise provisioning.
Kimpton progressed to a centralized implementation of Guestware Enterprise to consolidate guest profiles and enable cross property recognition and marketing. Functional capabilities implemented included guest recognition, rapid response workflows, and incident tracking which were configured to support front desk and guest service operations and to feed enterprise marketing workflows.
Operational scope covered property operations and enterprise marketing teams across the United States, establishing a centralized guest profile store used for cross property recognition and marketing orchestration. The implementation aligned Customer Experience,CRM,Customer Loyalty functionality with hospitality guest service processes, embedding recognition and incident tracking into daily operational workflows.
Kimpton used Guestware's guest recognition, rapid response and incident tracking capabilities to increase repeat guest recognition and to support enterprise marketing and guest service workflows. Governance emphasis focused on centralized profile management and operationalizing recognition and incident response workflows across properties.
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Marriott International | Leisure and Hospitality | 418000 | $25.1B | United States | Diversified Computer | Guestware | Customer Experience,CRM,Customer Loyalty | 2003 | n/a |
In 2003 Marriott International upgraded its global portfolio to Guestware 3.0 under an agreement with Diversified Computer to support the At Your Service guest service model. The implementation positioned Guestware as a Customer Experience,CRM,Customer Loyalty application instrument for front-desk and guest-service operations across participating hotels.
Guestware 3.0 was configured to enable AYS agents to dispatch guest requests and to synchronize guest profile data with the property management system. Functional capabilities implemented emphasized request dispatching, centralized guest profile synchronization and agent-facing service workflows to ensure requests could be tracked from intake through resolution.
The program integrated Guestware with property-level front-desk operations and guest-service teams across Marriott properties worldwide, aligning service workflows with the property management system for data consistency and operational handoffs. Deployment structure followed a hotel-level rollout across participating properties, with configuration focused on point of service agent consoles and profile synchronization services.
Governance centered on embedding the AYS agent workflow into standard operating procedures for guest service delivery and coordinating data synchronization policies between Guestware and the PMS. The program aimed to increase guest service delivery and operational efficiency by aligning Customer Experience,CRM,Customer Loyalty tooling with front-line hotel operations.
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Monterey Plaza Hotel | Leisure and Hospitality | 800 | $250M | United States | Diversified Computer | Guestware | Customer Experience,CRM,Customer Loyalty | 2002 | n/a |
In 2002, Monterey Plaza Hotel implemented Diversified Computer's GuestWare to manage its Plaza Preferred Club loyalty program, comment-card tracking and incident rapid-response processes. GuestWare is a Customer Experience,CRM,Customer Loyalty application and the California, United States deployment consolidated guest preference and comment-card data for reporting to hotel management.
Operational modules implemented included loyalty program management for the Plaza Preferred Club, comment-card intake and tracking, incident and rapid-response workflows, and centralized guest preference consolidation to support guest recognition and service recovery. Configuration focused on capturing structured comment-card inputs and routing incidents through defined escalation paths to frontline staff and management.
The deployment covered hotel operations in California and impacted front desk, guest services and marketing functions by centralizing guest intelligence for management reporting and campaign targeting. Governance changes formalized comment-card and incident handling workflows, and reported outcomes from the implementation included higher guest satisfaction and more targeted marketing outcomes.
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Buyer Intent: Companies Evaluating Guestware
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