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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Huggy Marketing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Elite Futevolei Leisure and Hospitality 410 $103M Brazil Huggy Huggy Marketing Marketing Automation 2023 n/a
In 2023, Elite Futevolei deployed Huggy Marketing to centralize automated conversational workflows and improve lead follow up. The implementation targeted Marketing Automation for marketing/sales and customer service automation, leveraging Huggy Marketing flow and automation features described in the vendor case study. The rollout emphasized orchestrating multi channel conversations to standardize outreach and shorten response times across digital touchpoints in Brazil. Functional configuration focused on automated conversation flows, lead qualification sequences, and templated customer service messaging, with Huggy Marketing flows triggering follow up based on lead behavior. Operational coverage included marketing, sales, and customer service teams in Brazil, and the implementation unified channel conversations and automated responses within the Marketing Automation application. Governance and process changes centered on workflow driven handoffs between marketing automation flows and service agent interactions to maintain consistent engagement. Elite Futevolei reported a 100% response rate and improved lead conversion as outcomes of the Huggy Marketing deployment.
Grupo Natureza Brazil Retail 500 $15M Brazil Huggy Huggy Marketing Marketing Automation 2022 n/a
In 2022, Grupo Natureza Brazil deployed Huggy Marketing to centralize WhatsApp and multiple Instagram accounts for its retail operations. Huggy Marketing, classified under Marketing Automation, was used to build personalized marketing and sales journeys and to establish a dedicated Customer Success department supporting commercial and service workflows. The implementation focused on marketing automation flows and trigger-based journeys, with activation of the WhatsApp Business API to support conversational commerce. Functional capabilities inferred from the case study include message template management, automated triggers for lead and inquiry routing, and multichannel inbox consolidation for Instagram and WhatsApp interactions. Operational scope included marketing, sales and the newly formed Customer Success team in Brazil, with platform use concentrated on conversational messaging and automated journey orchestration. Governance and workflow changes included instituting automated routing and event-triggered journeys to surface commercial opportunities to sales and Customer Success, and standardizing message templates and response processes for high volume channels. The vendor reports that the Huggy Marketing deployment produced a 94% increase in commercial opportunities, reflecting the combined effect of centralized messaging and automated journeys. The narrative centers on Huggy Marketing as the Marketing Automation solution enabling multichannel conversational workflows, trigger-driven campaigns, and Customer Success orchestration for Grupo Natureza Brazil.
Juca Na Balada Brazil Leisure and Hospitality 18 $4M Brazil Huggy Huggy Marketing Marketing Automation 2017 n/a
In 2017, Juca Na Balada Brazil implemented Huggy Marketing, deploying a Marketing Automation solution to centralize customer engagement and automate lead capture. The implementation targeted the agency’s customer facing operations and sales workflows, reflecting an enterprise style of message orchestration within a small agency context. Huggy Marketing was configured to host chatbot workflows, centralized conversation routing, and automated lead capture pipelines. The deployment emphasized chatbot orchestration and staged automation logic, with Huggy Marketing serving as the system of record for multi channel customer conversations. Integrations focused on messaging channel automation, explicitly including WhatsApp automation and other messaging channels consolidated into the Huggy Marketing messaging hub. Operational coverage was concentrated in Brazil across the agency’s client service and sales functions, where the centralized conversation streams supported both inbound lead capture and ongoing client communications. Governance changes included centralizing conversation handling and automating routine qualification steps, enabling the agency to operate with a smaller team while maintaining responsiveness. The case notes describe a long multi year partnership with the vendor, which informed iterative configuration and rollout of chatbot and automation capabilities. Outcomes reported by the vendor highlight that automating chatbots, WhatsApp workflows, and lead capture through Huggy Marketing allowed Juca Na Balada Brazil to operate with a smaller team and increase its sales volume by about 50 percent in Brazil.
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FAQ - APPS RUN THE WORLD Huggy Marketing Coverage

Huggy Marketing is a Marketing Automation solution from Huggy.

Companies worldwide use Huggy Marketing, from small firms to large enterprises across 21+ industries.

Organizations such as Elite Futevolei, Grupo Natureza Brazil and Juca Na Balada Brazil are recorded users of Huggy Marketing for Marketing Automation.

Companies using Huggy Marketing are most concentrated in Leisure and Hospitality and Retail, with adoption spanning over 21 industries.

Companies using Huggy Marketing are most concentrated in Brazil, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Huggy Marketing across Americas, EMEA, and APAC.

Companies using Huggy Marketing range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Huggy Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Huggy Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.