List of IBS iFly Loyalty Customers
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Since 2010, our global team of researchers has been studying IBS iFly Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBS iFly Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBS iFly Loyalty for Customer Loyalty include: LATAM Airlines Group, a Chile based Transportation organisation with 36477 employees and revenues of $12.36 billion, LATAM Chile, a Chile based Transportation organisation with 9514 employees and revenues of $1.93 billion, Bamboo Airways, a Vietnam based Transportation organisation with 600 employees and revenues of $271.0 million, LifeMiles Costa Rica, a Costa Rica based Leisure and Hospitality organisation with 300 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using IBS iFly Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IBS iFly Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bamboo Airways | Transportation | 600 | $271M | Vietnam | IBS Software Services | IBS iFly Loyalty | Customer Loyalty | 2023 | n/a |
In 2023, Bamboo Airways adopted IBS iFly Loyalty to modernize its Bamboo Club program and improve the customer experience for over 1.6 million frequent flyers in Vietnam. The IBS iFly Loyalty deployment is a Customer Loyalty implementation focused on loyalty and CRM operations plus mobile engagement capabilities.
The implementation configured core Customer Loyalty capabilities consistent with airline loyalty programs, including membership and tier management, points accrual and redemption workflows, campaign automation for targeted offers, and mobile engagement features to drive in-app member interaction. Configuration emphasized scalability to accommodate rapid member growth and enhance partner onboarding workflows.
Operational scope included Bamboo Club program administration, CRM and marketing teams, mobile channels, and partner management functions across Bamboo Airways in Vietnam. The vendor announcement highlights a primary focus on onboarding external partners to expand the program ecosystem and improving mobile-driven customer touchpoints.
Governance centered on aligning loyalty operations with CRM and partner management processes, with IBS iFly Loyalty serving as the central system for membership data and engagement orchestration. Bamboo Airways implemented IBS iFly Loyalty in 2023 to support scalable member growth and streamlined partner onboarding, aligning the Customer Loyalty platform to airline loyalty business functions.
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LATAM Airlines Group | Transportation | 36477 | $12.4B | Chile | IBS Software Services | IBS iFly Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, LATAM Airlines Group began the implementation of IBS iFly Loyalty to replace Oracle Siebel Loyalty Management, deploying IBS iFly Loyalty as the Customer Loyalty platform supporting the LATAM PASS program and related CRM and marketing business functions. The effort is tied directly to the airline's CRM backend modernization, with the replacement explicitly scoped against the existing Oracle Siebel Loyalty Management implementation.
The IBS iFly Loyalty deployment focused on standard Customer Loyalty capabilities including member account management, points accrual and redemption workflows, tier management, campaign orchestration, and loyalty reporting and analytics. IBS iFly Loyalty was configured to centralize loyalty program rules and automate accrual and redemption processing to align with LATAM PASS operational requirements.
Integrations were a core element of the project, with workstreams defined to migrate and rewire existing integration touch points between the loyalty platform and the CRM backend, as well as other enterprise systems supporting customer profiles and transactional events. The implementation narrative cites coordination of integrations and continuous improvement requirements for the LATAM PASS loyalty systems, indicating an emphasis on interoperability and data consistency during cutover from Oracle Siebel Loyalty Management to IBS iFly Loyalty.
Governance and rollout activities were led from IT Projects and Processes, where the Head of IT Projects coordinated project prioritization and requirements during 2020 and subsequently led the implementation project. Governance included prioritization of continuous improvement requests, requirement gating, and program-level oversight to align IT, loyalty operations, CRM, and marketing stakeholders with the IBS iFly Loyalty deployment.
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LATAM Chile | Transportation | 9514 | $1.9B | Chile | IBS Software Services | IBS iFly Loyalty | Customer Loyalty | 2021 | n/a |
In 2021, LATAM Chile implemented IBS iFly Loyalty to consolidate the LATAM Pass loyalty program onto a cloud-native single platform as part of a regional digital transformation across Latin America. LATAM Chile deployed IBS iFly Loyalty within the Customer Loyalty category to centralize loyalty and CRM processes and to provide a single operational backbone for member management across the region.
The implementation emphasized standard Customer Loyalty functional modules, including membership management, tiering and benefits configuration, accrual and redemption engines, partner management and CRM workflows, plus promotion and campaign orchestration. Configuration followed vendor sequencing with inferred module usage focused on enabling rapid partner onboarding and iterative loyalty product innovation.
Architecturally the project used a cloud-native, API-first instance to create a single regional platform, enabling faster partner integration and innovation across airline and retail partner touchpoints. The deployment scope targeted the LATAM Pass program across Latin America, consolidating program data and orchestration into one platform to reduce fragmentation in loyalty processes.
Governance centered on centralized loyalty governance and modernized CRM process flows to support partner onboarding and campaign execution, with rollout sequencing aligned to the vendor announcement and implementation plan. The program explicitly aimed to transform and consolidate LATAM Pass onto IBS iFly Loyalty and to enable faster partner integration and ongoing innovation.
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LifeMiles Costa Rica | Leisure and Hospitality | 300 | $30M | Costa Rica | IBS Software Services | IBS iFly Loyalty | Customer Loyalty | 2017 | n/a |
In 2017 LifeMiles Costa Rica signed a multi-year agreement with IBS Software Services to implement the IBS iFly Loyalty suite for Customer Loyalty. The engagement was scoped to support expanded partnerships and analytics across Central and Andean America, with a primary focus on loyalty and CRM program operations and on billing and coalition compliance.
The IBS iFly Loyalty deployment was configured to support core Customer Loyalty capabilities including member lifecycle management, partner accrual and redemption workflow orchestration, coalition billing and compliance controls, and analytics-enabled CRM operations. Configuration work emphasized program operationalization, rule engines for accrual and redemption, and reporting instrumentation to feed partnership analytics.
Operational delivery followed a multi-year engagement model and moved through phased regional rollout across Central and Andean America, aligning program governance to partnership onboarding and billing settlement processes. Integrations emphasized partner network interfaces and coalition billing settlement pipelines, while governance changes centralized billing compliance and partner operations workflows to support the expanded multi-national loyalty program.
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Buyer Intent: Companies Evaluating IBS iFly Loyalty
- OpenNix, a Russia based Professional Services organization with 10 Employees
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