List of Identity Matrix Customers
Identity Matrix
8 The Green, STE A,,
Dover, 19901, DE,
United States
Dover, 19901, DE,
United States
1 302-288-0670
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Identity Matrix customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Identity Matrix for Lead Generation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Identity Matrix for Lead Generation include: Willow Tree, a United States based Professional Services organisation with 4000 employees and revenues of $140.0 million, Helpware, a United States based Professional Services organisation with 1200 employees and revenues of $132.0 million, Ltse, a United States based Banking and Financial Services organisation with 70 employees and revenues of $23.0 million, Prokeep, a United States based Communications organisation with 106 employees and revenues of $18.0 million, GrowByData, a United States based Professional Services organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Identity Matrix, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Identity Matrix customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Docjuris | Professional Services | 27 | $8M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
In 2025, Docjuris implemented Identity Matrix for Lead Generation on their website to capture and qualify inbound interest. Identity Matrix was deployed as a client side web implementation embedded in site pages, providing visitor identification, form capture, and conversion tracking. The Identity Matrix deployment surfaces lead data into marketing workflows and supplies contact enrichment and behavioral signals typical of Lead Generation platforms.
Configuration emphasized lead capture forms, progressive profiling, and rule based lead routing so marketing could standardize qualification before handoff to sales. Operational scope covers Docjuris marketing and sales functions, with marketing owning configuration, qualification rules, and dashboard monitoring. Governance focused on workflow restructuring for lead qualification and routing, establishing standard operating procedures for inbound lead handling and reporting.
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Enertiv | Professional Services | 46 | $6M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
In 2025, Enertiv deployed Identity Matrix on their website to formalize inbound contact capture and qualification workflows. The Identity Matrix implementation focuses on Lead Generation functionality, with web-embedded lead capture, visitor profiling, and form orchestration configured to surface actionable contacts to internal teams. Implementation scope concentrates on sales and marketing functions within Enertiv, using site instrumentation as the primary pipeline for inbound demand.
Identity Matrix was configured to perform lead generation modules such as contact capture, enrichment, and routing, and to support updated lead qualification and prioritization processes. Governance around the rollout emphasized centralized routing rules and revised handoff workflows so marketing and sales could consistently consume site-generated leads through internal channels. The deployment is web-first and frames the relationship Enertiv Identity Matrix Lead Generation Business Function for ongoing operational use.
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Etactics | Healthcare | 74 | $14M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2024 | n/a |
In 2024, Etactics deployed Identity Matrix for Lead Generation on their public website. The implementation positions Identity Matrix as a client-side identification and lead capture layer embedded in Etactics' web properties to support marketing and demand generation workflows.
The Identity Matrix implementation is configured around core Lead Generation capabilities, including client-side tagging for visitor identification, form-based lead capture, session stitching to build visitor profiles, and rule-based segmentation for lead qualification. Configuration work focused on web instrumentation, consent and cookie controls, and profile attribute mapping to enable downstream qualification and routing.
Operational ownership sits with marketing and demand generation, with the website deployment providing continuous lead inflow to sales handoff processes. Governance emphasizes web consent controls and segmentation-driven routing, aligning Identity Matrix with Etactics business functions in marketing and sales.
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GrowByData | Professional Services | 150 | $15M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2024 | n/a |
In 2024, GrowByData implemented Identity Matrix on its public website to support Lead Generation. GrowByData is a United States based professional services firm with roughly 150 employees, positioning the deployment as a web-first, demand capture implementation.
The Identity Matrix implementation centers on website instrumentation and visitor identification, using the Identity Matrix application to capture inbound interest signals and qualify contacts. Configuration focused on lead capture workflows, contact enrichment and lead scoring capabilities typical of Lead Generation software, with form and event tracking embedded in web pages and client-side tag deployment to surface marketing qualified leads.
Operationally the deployment supports Marketing and Sales functions across GrowByData's web properties, feeding standardized lead qualification rules and routing logic into existing commercial workflows. Governance work included defining lead qualification criteria and consent aware data collection processes to align website capture with corporate contact handling and marketing operations.
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GTM Buddy | Professional Services | 60 | $6M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
In 2025, GTM Buddy deployed Identity Matrix on its public website to support Lead Generation. Identity Matrix is implemented to capture and qualify inbound interest, leveraging identity resolution, progressive profiling, and behavioral capture capabilities associated with Lead Generation platforms. For a 60-employee professional services firm, the deployment focuses on web touchpoints and form instrumentation to convert anonymous visits into identifiable leads and structured contact records.
The implementation centralizes lead capture and initial qualification, with automated profile enrichment and deduplication workflows configured as part of lead processing. Governance was organized with marketing owning web instrumentation and qualification criteria, and sales owning follow-up workflows, supported by standard operating procedures for lead scoring and routing established during rollout. Identity Matrix is instrumented directly on GTM Buddy's website, and the configuration emphasizes privacy-aware capture and consent-aligned profiling aligned to professional services client engagement practices.
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Professional Services | 1200 | $132M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
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Professional Services | 10 | $1M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2024 | n/a |
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Banking and Financial Services | 70 | $23M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2024 | n/a |
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Professional Services | 259 | $5M | United States | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
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Communications | 30 | $4M | Israel | Identity Matrix | Identity Matrix | Lead Generation | 2025 | n/a |
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Showing 1 to 10 of 16 entries
Buyer Intent: Companies Evaluating Identity Matrix
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Identity Matrix Coverage
Identity Matrix is a Lead Generation solution from Identity Matrix.
Companies worldwide use Identity Matrix, from small firms to large enterprises across 21+ industries.
Organizations such as Willow Tree, Helpware, Ltse, Prokeep and GrowByData are recorded users of
Identity Matrix for Lead Generation.
Companies using Identity Matrix are most concentrated in Professional Services, Banking and Financial Services and Communications, with adoption spanning over 21 industries.
Companies using Identity Matrix are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Identity Matrix across Americas, EMEA, and APAC.
Companies using Identity Matrix range from small businesses with 0-100 employees - 68.75%, to mid-sized firms with 101-1,000 employees - 18.75%, large organizations with 1,001-10,000 employees - 12.5%, and global enterprises with 10,000+ employees - 0%.
Customers of Identity Matrix include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Identity Matrix customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Lead Generation.