List of Impel Platform Customers
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United States
Since 2010, our global team of researchers has been studying Impel Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Impel Platform for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Impel Platform for CRM include: Rohrman Automotive Group, a United States based Automotive organisation with 1600 employees and revenues of $1.77 billion, Hendy Group, a United Kingdom based Automotive organisation with 1762 employees and revenues of $1.57 billion, Steven Eagell Group, a United Kingdom based Distribution organisation with 1470 employees and revenues of $1.34 billion, Lithia Motors UK, a United Kingdom based Automotive organisation with 2700 employees and revenues of $760.0 million, Williams Group United Kingdom, a United Kingdom based Automotive organisation with 829 employees and revenues of $757.0 million and many others.
Contact us if you need a completed and verified list of companies using Impel Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Impel Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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400 Chrysler Dodge Jeep Ram | Automotive | 20 | $50M | Canada | Impel | Impel Platform | CRM | 2022 | n/a |
In 2022, 400 Chrysler Dodge Jeep Ram implemented Impel Platform, a CRM, on their website. The deployment exposes web-facing lead capture and customer interaction tracking to convert site visitors into recorded prospects for the dealership.
Configuration emphasizes capture of inventory inquiries and contact form submissions into centralized contact records within Impel Platform, enabling basic sales pipeline workflows and follow-up task queues. The implementation aligns with standard CRM capabilities such as contact management, lead staging, and automated notification rules to support day-to-day dealership sales operations.
Integration scope is explicitly the dealership website, where Impel Platform is instrumented into site contact flows and vehicle detail pages to surface captured leads directly to staff. Operational coverage is limited to the single Canadian dealership and scaled to the organization size, focusing primarily on retail sales workflows managed by the dealer team.
Governance and ongoing administration are handled by internal dealership staff who monitor inbound leads and maintain customer records, with configuration changes applied to the web integration layer as needed. The narrative centers on Impel Platform as the CRM solution used on the dealer website, providing a direct front-end lead capture channel tied to back-office sales orchestration.
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A.J. Dohmann Chevrolet | Automotive | 10 | $1M | United States | Impel | Impel Platform | CRM | 2024 | n/a |
In 2024 A.J. Dohmann Chevrolet implemented Impel Platform as a CRM on its public website to capture and manage online leads. The deployment is web embedded and cloud hosted, enabling the dealership to route inbound customer inquiries directly into a centralized CRM workspace that supports sales and service interactions.
Impel Platform is configured to provide core CRM capabilities including contact and lead management, web form lead capture, communication tracking, and basic appointment scheduling to support sales and service workflows. Operational ownership sits with dealership staff and the rollout focuses on single site adoption across sales, service, parts, and marketing touchpoints, with user access and workflow rules configured to align with dealer processes.
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Abbotsford Chrysler | Automotive | 60 | $60M | Canada | Impel | Impel Platform | CRM | 2024 | n/a |
In 2024, Abbotsford Chrysler deployed the Impel Platform as its CRM on the dealership website. The Impel Platform is being used to centralize customer interactions generated from the website, enabling front-end lead capture and initial customer engagement for sales, service, and parts teams. Abbotsford Chrysler Impel Platform CRM supports sales and service business functions through contact management, web lead intake, and appointment scheduling tied to the public site.
Configuration emphasized standard CRM functional modules including lead capture forms, contact and account records, sales pipeline staging, and service appointment workflows. The installation integrates the dealership website with the Impel Platform for real-time lead ingestion and customer communication orchestration, with routing rules and follow-up workflows configured to direct inquiries to sales and service staff. Governance and process alignment were implemented to standardize lead assignment and follow-up across departments, providing a web-integrated CRM backbone for day-to-day dealership operations.
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Automotive | 20 | $2M | United States | Impel | Impel Platform | CRM | 2024 | n/a |
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Automotive | 40 | $5M | United States | Impel | Impel Platform | CRM | 2024 | n/a |
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Automotive | 35 | $60M | United States | Impel | Impel Platform | CRM | 2025 | n/a |
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Automotive | 23 | $4M | United States | Impel | Impel Platform | CRM | 2024 | n/a |
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Automotive | 15 | $2M | United States | Impel | Impel Platform | CRM | 2023 | n/a |
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Automotive | 75 | $80M | United States | Impel | Impel Platform | CRM | 2024 | n/a |
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Automotive | 60 | $6M | New Zealand | Impel | Impel Platform | CRM | 2024 | n/a |
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Buyer Intent: Companies Evaluating Impel Platform
- Pathrise Consulting, a United States based Professional Services organization with 10 Employees
- CARFAX, a United States based Professional Services company with 840 Employees
- Apprize360, a United States based Professional Services organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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