List of Improvado Customers
San Diego, 92103, CA,
United States
Since 2010, our global team of researchers has been studying Improvado customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Improvado for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Improvado for Marketing Analytics include: ASUS, a Taiwan based Manufacturing organisation with 16000 employees and revenues of $18.30 billion, SoftwareONE, a Switzerland based Professional Services organisation with 9257 employees and revenues of $1.11 billion, Booyah Advertising, a United States based Professional Services organisation with 40 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Improvado, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Improvado customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ASUS | Manufacturing | 16000 | $18.3B | Taiwan | Improvado | Improvado | Marketing Analytics | 2024 | n/a |
In 2024, ASUS implemented Improvado, deploying the Marketing Analytics platform to unify marketing data across regions and centralize campaign reporting. The implementation targeted marketing teams across ASUS's global operations, consolidating regional marketing data flows into a single analytics layer to support consistent reporting and faster experiment cycles.
Improvado was configured for automated data ingestion, normalization, and federated reporting, eliminating manual data preparation and saving roughly 80–100 hours per week while improving global campaign transparency. The rollout codified standardized regional data models and reporting workflows, strengthening governance for campaign measurement and enabling faster experimentation across markets, with Improvado serving as the central Marketing Analytics system for ASUS marketing decisioning.
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Booyah Advertising | Professional Services | 40 | $5M | United States | Improvado | Improvado | Marketing Analytics | 2024 | n/a |
In 2024, Booyah Advertising deployed Improvado to centralize agency reporting as a Marketing Analytics initiative. The deployment consolidated marketing and agency reporting flows and migrated approximately 500 to 600 individual reports into a unified Improvado pipeline, delivering an estimated 99.9% data accuracy across the consolidated datasets. The project shortened daily budget-pacing preparation from hours to minutes through automated ingestion and normalization, and provided the agency with direct access to reliable GBQ datasets for ad-hoc analysis and faster client reporting. Implementation year is an estimate.
Improvado was configured to extract and normalize multi-channel campaign and ad performance data into structured tables and feed GBQ datasets for downstream analysis. Functional capabilities implemented included scheduled ETL pipelines, campaign level aggregation, standardized reporting schemas, and automated refreshes to support client-facing reporting and analyst queries. The Improvado implementation enabled direct query access to GBQ for ad-hoc exploration while preserving consistent data models for recurring reports.
Operational scope centered on Booyah Advertising marketing and client reporting functions, supporting analysts and account teams with centralized datasets. Governance and process changes established a single reporting taxonomy and scheduled data refresh cadence to maintain consistency of Improvado-fed GBQ datasets, and the rollout focused on automating manual prep tasks and standardizing reporting workflows.
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SoftwareONE | Professional Services | 9257 | $1.1B | Switzerland | Improvado | Improvado | Marketing Analytics | 2024 | n/a |
In 2024, SoftwareONE implemented Improvado to automate marketing analytics and reporting. The deployment positioned Improvado as the company wide Marketing Analytics platform centralizing marketing data and feeding performance workflows across global teams.
The implementation configured Improvado to ingest and normalize multichannel marketing data, apply mapping and attribution logic, and provision transformed datasets for visualization. Configuration emphasized automated ETL pipelines and real time feeds to business intelligence layers, with Improvado orchestrating data preparation and attribution calculations to improve lead attribution visibility.
Improvado was integrated to feed real time PowerBI dashboards, enabling centralized reporting across approximately 90 countries and supporting a phased scale out from North America to global operations. Operational coverage included marketing analytics, reporting and revenue operations teams, with the platform serving as the canonical source for campaign and lead attribution metrics.
Governance and rollout followed a regional scaling approach, moving from an initial North American deployment to full global coverage and standardizing data models and attribution rules. Outcomes reported by the vendor include improved lead attribution visibility, a reported 3x ROI and roughly 67 percent cost savings versus building equivalent capability in house.
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Buyer Intent: Companies Evaluating Improvado
- Ace Data Centers, a United States based Professional Services organization with 15 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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