List of InfoSum Data Collaboration Platform Customers
London, W1T 5BJ,
United Kingdom
Since 2010, our global team of researchers has been studying InfoSum Data Collaboration Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased InfoSum Data Collaboration Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using InfoSum Data Collaboration Platform for Data Management Platform include: Renault, a France based Automotive organisation with 160000 employees and revenues of $52.56 billion, Heineken UK, a United Kingdom based Consumer Packaged Goods organisation with 2300 employees and revenues of $2.01 billion, ITV, a United Kingdom based Media organisation with 1268 employees and revenues of $717.0 million and many others.
Contact us if you need a completed and verified list of companies using InfoSum Data Collaboration Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The InfoSum Data Collaboration Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Heineken UK | Consumer Packaged Goods | 2300 | $2.0B | United Kingdom | InfoSum | InfoSum Data Collaboration Platform | Data Management Platform | 2025 | n/a |
In 2025 Heineken UK used the InfoSum Data Collaboration Platform to match its first party CRM with ITV and Tesco audiences for privacy safe retail and CTV activation in the United Kingdom. The deployment positioned the InfoSum Data Collaboration Platform as a Data Management Platform inside Heineken UK's marketing and advertising stack to enable audience activation while keeping source data segregated.
The implementation emphasized secure data matching, audience segmentation, campaign activation workflows, and closed loop measurement capabilities typical of a Data Management Platform. Configuration work focused on building matched audience segments from Heineken UK first party CRM records and operationalizing those segments for CTV and retail media activations through the platform's orchestration features.
Integrations were explicitly centered on ITV and Tesco audience sets alongside Heineken UK CRM data, enabling coordinated retail and CTV campaigns across the United Kingdom. Operational coverage targeted marketing and media planning teams, retail activation processes, and measurement functions to align in store and digital attribution activities.
Governance for the program centered on privacy safe data collaboration and measurement controls, with closed loop measurement used to demonstrate in store impact. Outcomes reported from the campaign included up to 189% sales uplift for specific brands and an average 32% uplift across campaigns, with closed loop measurement to prove in store impact.
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ITV | Media | 1268 | $717M | United Kingdom | InfoSum | InfoSum Data Collaboration Platform | Data Management Platform | 2024 | n/a |
In 2024 ITV implemented InfoSum Data Collaboration Platform to enable an Auto Match capability with Carwow, allowing advertisers to match partner audiences to ITVX viewers and measure ad impact without moving personal data. The implementation targeted UK advertising and marketing operations, specifically campaign-level audience matching and measurement for early automotive campaigns.
InfoSum Data Collaboration Platform was configured to provide privacy-first data collaboration and audience linking, using cohort and identity resolution workflows typical of a Data Management Platform to orchestrate matching and measurement without data movement. The implementation emphasized secure, containerized matching and campaign-level measurement orchestration, aligning platform capabilities with advertising measurement and mid-funnel activity tracking.
Integrations were explicitly implemented with Carwow for the Auto Match workflow and with Sophus3 for exposure tracking and site behaviour analysis, tying partner audience tables to ITVX viewership signals. Operational coverage spanned ITV marketing and advertising teams in the United Kingdom, and the platform interfaced with ITVX viewer datasets to enable cross-organization audience overlap analysis while preserving data residency.
Governance enforced privacy-preserving rules so no personal data was centralized, enabling joint measurement workflows and advertiser access controls through the InfoSum Data Collaboration Platform. Outcomes reported for the early auto campaigns included a 133 percent uplift in mid-funnel activity and a 129 percent uplift in website visits, with Sophus3 used to validate exposure and on-site behaviours.
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Renault | Automotive | 160000 | $52.6B | France | InfoSum | InfoSum Data Collaboration Platform | Data Management Platform | 2024 | n/a |
In 2024 Renault Germany deployed the InfoSum Data Collaboration Platform to operate a privacy compliant clean room that matched Renault CRM records with Axel Springer audience data for advertising and measurement in Germany. The deployment used the InfoSum Data Collaboration Platform as a Data Management Platform to enable secure first party data collaboration between the automaker and a major publisher audience dataset.
Configuration centered on the clean room and secure matching workflows, linking customer CRM identifiers to publisher audiences without moving raw data. Functional capabilities implemented included identity safe audience matching, cohort generation for targeting, and measurement workflows to attribute ad conversions and support media activation.
Integrations tied Renault CRM systems with Axel Springer audience datasets inside the InfoSum environment, enabling Renault and the publisher to run joint analyses while each party retained control of its source data. The operational scope focused on advertising and marketing teams in Germany and media buying workflows that required publisher collaboration for targeting and measurement.
Governance relied on the platform's privacy controls and dataset level access rules to enforce regional data protection requirements and restrict visibility during collaborative runs. The advertising collaboration reported an 18% conversion uplift and lower cost per action after the implementation, indicating improved targeting and measurement driven by the InfoSum Data Collaboration Platform in Renault’s advertising stack.
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Buyer Intent: Companies Evaluating InfoSum Data Collaboration Platform
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