List of InsightSUITE Customers
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Since 2010, our global team of researchers has been studying InsightSUITE customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased InsightSUITE for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using InsightSUITE for Customer Analytics include: Marks & Spencer_x000D_, a United Kingdom based Retail organisation with 64000 employees and revenues of $18.10 billion, Kohl's Department Stores, a United States based Retail organisation with 87000 employees and revenues of $17.48 billion, Beacon Design by ChemArt, a United States based Manufacturing organisation with 55 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using InsightSUITE, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The InsightSUITE customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beacon Design by ChemArt | Manufacturing | 55 | $10M | United States | First Insight | InsightSUITE | Customer Analytics | 2025 | n/a |
In 2025, Beacon Design by ChemArt deployed InsightSUITE, a Customer Analytics application, to validate ornament concepts, pricing and messaging for its 2026 retail collection in the United States. The engagement was announced in late 2025 and continued into the 2026 collection cycle, positioning InsightSUITE to provide consumer-informed input for seasonal assortment and design decisions.
Implementation centered on product concept testing and price optimization modules within InsightSUITE, leveraging consumer feedback driven scoring and concept ranking to inform assortment choices. Configuration aligned survey flows, concept variants and pricing tiers to Beacon Design by ChemArts collection cadence, enabling iterative test and learn cycles that map directly to product development milestones.
Operational coverage focused on product development, merchandising, pricing and marketing teams in the United States, feeding insight outputs into design reviews and merchandising decision gates. Governance and rollout were phased to match the 2026 collection timeline, with centralized decision checkpoints and role based access to consumer analytics dashboards, enabling data driven product selection and design decisions.
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Kohl's Department Stores | Retail | 87000 | $17.5B | United States | First Insight | InsightSUITE | Customer Analytics | 2020 | n/a |
In 2020, Kohl's Department Stores deployed InsightSUITE for Customer Analytics to support merchandising, SKU rationalization and product differentiation across its U.S. stores and online channels. First Insight and Kohl's executives presented their use of predictive Voice-of-Customer analytics in a 2020 webinar, showing how customer-driven scoring feeds assortment and brand-portfolio decisioning. The implementation is framed to raise product success rates by informing buy and assortment choices and aligning online and in-store assortments.
Functional usage documented and reasonably inferred from the presentation includes assortment testing modules and price elasticity analysis, with workflows that apply predictive Voice-of-Customer scoring to SKU-level assortment decisions and pricing sensitivity modeling. InsightSUITE Customer Analytics is used by merchandising and category management teams to prioritize assortment, rationalize underperforming SKUs and differentiate product portfolios across channels. Executive-level disclosure in the webinar indicates executive involvement and cross-functional governance to operationalize insights into buying and pricing processes.
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | First Insight | InsightSUITE | Customer Analytics | 2015 | n/a |
In 2015 Marks & Spencer began using First Insight's InsightSUITE for its lingerie assortment and analytics work. InsightSUITE is deployed as a Customer Analytics application to support product development, assortment and pricing decisions for Marks & Spencer across the Clothing & Home business in the United Kingdom.
The implementation leverages InsightSUITE capabilities aligned to assortment optimization and price optimization, using customer feedback driven scoring and full-price sell-through analysis to inform merchandising workflows. Configuration emphasizes assortment planning and price setting workflows that operationalize customer preference signals into product development and buying cycles.
The relationship that started in 2015 with lingerie was expanded across Clothing & Home in December 2024, indicating a staged category rollout and broader operational adoption. Governance shifted to embed InsightSUITE outputs into Merchandising and Buying decision processes, and Marks & Spencer reports improved full-price sell-through and reduced markdowns as outcomes of the deployment.
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Buyer Intent: Companies Evaluating InsightSUITE
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