List of Integrate Connect Customers
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Since 2010, our global team of researchers has been studying Integrate Connect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Integrate Connect for Lead Generation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Integrate Connect for Lead Generation include: Harland Clarke, a part of Vericast, a United States based Professional Services organisation with 9000 employees and revenues of $1.50 billion, Avalara, a United States based Professional Services organisation with 4700 employees and revenues of $1.20 billion, Promega Corporation, a United States based Professional Services organisation with 1300 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Integrate Connect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Integrate Connect customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avalara | Professional Services | 4700 | $1.2B | United States | Integrate | Integrate Connect | Lead Generation | 2019 | n/a |
In 2019, Avalara implemented Integrate Connect to automate demand generation and centralize lead intake. The deployment targeted Lead Generation workflows supporting marketing operations and sales development at Avalara, a professional services firm with approximately 4,700 employees and $1.2 billion in revenue.
The case study highlights the Integrate Demand Cloud and describes use of Integrate Connect for lead ingestion, data cleaning, and standardization prior to delivery. Configuration emphasized automated lead ingestion pipelines, standardized validation rules, and filtering logic to remove bad or low quality records before routing to downstream systems.
Integrate Connect was used to accelerate delivery into Oracle Eloqua and Salesforce, operating as the bridge between external lead sources and Avalara s MAP and CRM. The integration approach focused on direct delivery into Eloqua for marketing orchestration and into Salesforce for SDR follow up, with mapping and routing rules applied at ingestion to align leads to operational queues.
Operational governance shifted to automated intake and standardized validation, placing ownership for data stewardship with marketing operations and enabling more consistent lead routing to SDR teams. The implementation is credited in the case study with saving more than 3,000 SDR hours and filtering out roughly 40 percent of bad leads, outcomes that were achieved through Integrate Connect driven automation and standardized lead delivery.
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Harland Clarke, a part of Vericast | Professional Services | 9000 | $1.5B | United States | Integrate | Integrate Connect | Lead Generation | 2023 | n/a |
In 2023 Harland Clarke implemented Integrate Connect to centralize and cleanse inbound leads from disparate demand providers, addressing measurement and lead quality across its marketing organization. The deployment targeted Lead Generation workflows and sought to deliver governed lead streams into the companys marketing automation platform and CRM for consistent downstream processing.
The implementation configured Integrate Connect for lead ingestion, data cleansing and standardization, and orchestrated lead delivery, establishing consistent lead schemas and governed routing rules. These capabilities preserved attribution and provenance metadata to support campaign measurement and a more data driven content strategy.
Integrate Connect consolidated channel level demand inputs and delivered governed leads into Harland Clarkes MAP and CRM, unifying disparate provider feeds into a single operational stream. Operational scope centered on marketing and demand generation processes, improving the handoff to sales and supporting qualification workflows.
Governance controls and routing policies were implemented to enforce data quality and enable repeatable qualification and routing processes. The case study references the Integrate Demand Acceleration Platform and it is reasonable to infer Integrate Connect was used as the integration layer that enabled these changes, producing a 240% increase in opportunities and a 166% increase in SQLs within six months.
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Promega Corporation | Professional Services | 1300 | $400M | United States | Integrate | Integrate Connect | Lead Generation | 2023 | n/a |
In 2023, Promega Corporation implemented Integrate Connect to centralize event lead capture into its CRM, moving from paper-based forms to digital event workflows. The deployment targeted event programs and trade show capture to improve data consistency and handoff to marketing and sales teams within the Lead Generation category.
Implementation used Integrate forms and workflow orchestration alongside Integrate DAP for events and lead quality, and Integrate Connect was used to federate event capture into Promega's CRM and marketing systems. Functional capabilities configured included digital form capture, real-time validation, and standardized field mapping to CRM objects, plus event lead routing workflows. The configuration emphasized data quality controls and lead quality checkpoints aligned with Lead Generation operations.
Operational coverage centered on marketing operations and event teams, with integrations feeding centralized CRM records to support demand generation and follow-up processes. The integration approach removed manual transcription points by automating lead transfer from event capture systems into downstream marketing systems.
Rollout included standardized forms and workflow templates for event teams and centralized governance over lead capture schema to enforce data consistency. Outcomes reported in the case study include doubling event lead volume and achieving approximately 99 percent accurate data collection, with Integrate Connect and Integrate DAP explicitly cited for event capture and lead quality improvements.
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