List of Kantar Audience Management Customers
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Since 2010, our global team of researchers has been studying Kantar Audience Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kantar Audience Management for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kantar Audience Management for Data Management Platform include: British Broadcasting Corporation, a United Kingdom based Media organisation with 21273 employees and revenues of $7.18 billion, Yale New Haven Health, a United States based Healthcare organisation with 15556 employees and revenues of $4.86 billion, Netflix Brazil, a Brazil based Media organisation with 600 employees and revenues of $2.00 billion, Corus Entertainment, a Canada based Media organisation with 1900 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Kantar Audience Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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British Broadcasting Corporation | Media | 21273 | $7.2B | United Kingdom | Kantar | Kantar Audience Management | Data Management Platform | 2019 | n/a |
In 2019, the British Broadcasting Corporation implemented Kantar Audience Management as a Data Management Platform to support cross-platform audience measurement commissioned via BARB. The deployment focused on BBC media planning and programme scheduling to understand viewing behaviours across linear broadcast and on demand platforms, with programme scheduling optimisation cited for shows such as Killing Eve.
Kantar Audience Management was used for audience and data connectivity and cross-platform measurement, consolidating viewing signals from broadcast and on demand sources. Functional capabilities implemented included audience segmentation and reach planning workflows typical of a Data Management Platform, configured to support media planning and scheduling decisioning.
The implementation linked Kantar measurement outputs with BBC planning processes, leveraging BARB commissioned measurement feeds to populate planning datasets and inform scheduling. Operational coverage was UK-focused, addressing linear and on demand programme analytics and supporting scheduling, audience planning and programme strategy teams.
Governance changes emphasized centralizing audience datasets and embedding Kantar Audience Management outputs into scheduling workflows, altering how programme planners consumed measurement data. The case study reports improved cross-platform reach and planning outcomes for the BBC media analytics use case.
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Corus Entertainment | Media | 1900 | $500M | Canada | Kantar | Kantar Audience Management | Data Management Platform | 2015 | n/a |
In 2015, Corus Entertainment deployed Kantar Audience Management to power its Cynch self serve advertising platform. Kantar Audience Management served as a Data Management Platform to enable audience based targeting, segmentation and campaign optimisation for advertisers.
Implementation focused on audience processing and management capabilities common to Data Management Platform deployments, including audience ingestion, deterministic and probabilistic segmentation, and campaign activation workflows integrated into the Cynch platform. Functional coverage mapped to advertising and CRM process areas, enabling advertisers to self serve audience based buys and to optimize campaign delivery and reporting within Corus's ad operations.
The case study indicates that use of Kantar's DMP like audience management capabilities increased targeting efficiency and helped audience based buying grow to represent about 40% of Corus's linear TV revenue. Governance and process alignment concentrated on embedding audience management into Cynch workflows and ad sales operations to operationalize segmentation and activation across linear TV inventory.
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Netflix Brazil | Media | 600 | $2.0B | Brazil | Kantar | Kantar Audience Management | Data Management Platform | 2022 | n/a |
In 2022, Netflix Brazil deployed Kantar Audience Management, a Data Management Platform, to support its ad-supported AVOD offering and to provide advertisers a consolidated, independent view of viewing behaviour. Kantar provided cross-platform audience measurement and data services that positioned Kantar Audience Management as the central audience dataset and activation layer for advertising monetisation and advertiser confidence initiatives at Netflix Brazil.
The implementation emphasized Data Management Platform capabilities, including audience ingestion and consolidation, cross-platform measurement, audience segmentation, and data activation for advertising workflows. Kantar Audience Management was used to operationalize audience segments and activation pipelines for campaign targeting and advertiser reporting, aligning measurement outputs with commercial ad sales and inventory packaging processes.
Operationally the scope centered on Netflix Brazil within the broader Latin America media and advertising use case, with adoption focused on advertising sales, ad operations, and advertiser reporting functions. Governance and workflow changes aligned measurement and reporting processes around a single independent audience source, and the work explicitly improved advertiser confidence and monetisation as part of the AVOD strategy.
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Healthcare | 15556 | $4.9B | United States | Kantar | Kantar Audience Management | Data Management Platform | 2023 | n/a |
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