List of KNISTR Loyalty Cloud Customers
Hamburg, 22529,
Germany
Since 2010, our global team of researchers has been studying KNISTR Loyalty Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased KNISTR Loyalty Cloud for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using KNISTR Loyalty Cloud for Customer Loyalty include: s.Oliver, a Germany based Retail organisation with 6100 employees and revenues of $2.20 billion, Aral Germany, a Germany based Oil, Gas and Chemicals organisation with 6023 employees and revenues of $550.0 million, Engelhorn Germany, a Germany based Retail organisation with 1200 employees and revenues of $163.0 million, Bonita Germany, a Germany based Retail organisation with 1800 employees and revenues of $130.0 million and many others.
Contact us if you need a completed and verified list of companies using KNISTR Loyalty Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The KNISTR Loyalty Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aral Germany | Oil, Gas and Chemicals | 6023 | $550M | Germany | KNISTR | KNISTR Loyalty Cloud | Customer Loyalty | 2014 | n/a |
In 2014 Aral Germany implemented KNISTR Loyalty Cloud as its Customer Loyalty platform to onboard a large gift-card portfolio including Aral SuperCard, ReloadableCard, and FuelCard. The engagement targeted the fuel retail network in Germany and was scoped to support both B2C and B2B card variants, addressing CRM and marketing workflows alongside payments processing for retail sites.
The KNISTR Loyalty Cloud deployment included core capabilities for card issuance and lifecycle management, reloadable card handling, order fulfillment for corporate customers, and CRM driven marketing orchestration. Configuration work focused on separating B2C and B2B order flows, automating customer and corporate order handling, and instrumenting payments interfaces to support high transaction volumes.
Operational integration emphasized connectivity to the fuel retail network for point of sale acceptance and to CRM and marketing stacks to enable campaign and customer segmentation workflows. The engagement included a dedicated KNISTR servicecenter to manage customer service and B2B order handling, embedding operational support directly into the platform delivery and daily operations across German retail sites.
Governance and runbook practices were aligned to maintain high availability and transaction throughput, with the platform handling multi million annual transactions as part of normal operations. KNISTR Loyalty Cloud became the central system for Aral Germany gift-card management, combining payments, CRM marketing execution, and operational service center support to sustain large scale card processing.
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Bonita Germany | Retail | 1800 | $130M | Germany | KNISTR | KNISTR Loyalty Cloud | Customer Loyalty | 2022 | n/a |
In 2022 KNISTR implemented KNISTR Loyalty Cloud to relaunch Bonita Germany's "mein Bonita" customer loyalty program across stores and online in Germany and Europe. KNISTR Loyalty Cloud served as the central Customer Loyalty platform for Bonita, consolidating card enrollment and program membership functions while supporting CRM and marketing initiatives tied to customer engagement.
The deployment emphasized customer segmentation and card user management capabilities, enabling targeted marketing workflows and segmented communications across in-store and online channels. Configuration work focused on membership onboarding, segmentation-driven targeting and operational controls that aligned marketing execution with CRM processes.
The program went live in summer 2022 and scaled rapidly, according to the vendor case study KNISTR Loyalty Cloud registered over 300,000 active card users shortly after launch. Operational coverage included Bonita retail stores and online channels across Germany and Europe, with direct impact on marketing and CRM teams responsible for customer segmentation and loyalty program operations.
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Engelhorn Germany | Retail | 1200 | $163M | Germany | KNISTR | KNISTR Loyalty Cloud | Customer Loyalty | 2020 | n/a |
In 2020 Engelhorn Germany implemented KNISTR Loyalty Cloud to redesign its customer card into the new engelhorn Card. The program targeted CRM and marketing capabilities and established omnichannel customer engagement across the retailer's German stores, with the refreshed program launching in autumn 2021.
The KNISTR Loyalty Cloud deployment centered on customer card modernization and loyalty program orchestration, using Customer Loyalty category workflows such as member profile management, digital membership provisioning, segmentation and campaign orchestration. Configuration emphasized omnichannel enrollment and loyalty account management, and the vendor notes ongoing digitalization work to extend the program into a branded mobile app.
Operational coverage focused on retail store networks in Germany and the retailer's CRM and marketing functions, unifying in-store and digital touchpoints for enrollment, rewards delivery and campaign targeting. The implementation operated as a cross-functional platform for marketing, CRM and store operations, enabling coordinated campaign execution across channels while preserving centralized customer records within the loyalty platform.
Governance followed an iterative rollout, with the refreshed engelhorn Card released in autumn 2021 and subsequent phased enhancements tied to app development and campaign optimization. Continuous campaign optimization was reported by the vendor as an ongoing activity, reflecting an operational model of iterative campaign testing and platform-driven marketing activation.
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Retail | 6100 | $2.2B | Germany | KNISTR | KNISTR Loyalty Cloud | Customer Loyalty | 2022 | n/a |
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