List of Kroger Plus Loyalty Program Customers
Cincinnati, 45202, OH,
United States
Since 2010, our global team of researchers has been studying Kroger Plus Loyalty Program customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kroger Plus Loyalty Program for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kroger Plus Loyalty Program for Customer Analytics include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, Flywheel Digital, a United States based Media organisation with 2000 employees and revenues of $568.0 million, Electronic Imaging Services, a United States based Professional Services organisation with 225 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Kroger Plus Loyalty Program, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kroger Plus Loyalty Program customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Electronic Imaging Services | Professional Services | 225 | $25M | United States | 84.51 | Kroger Plus Loyalty Program | Customer Analytics | 2022 | n/a |
In 2022, Electronic Imaging Services expanded collaboration with 84.51 to leverage 84.51's Collaborative Cloud and Kroger Plus transaction data under the Kroger Plus Loyalty Program, supporting a Customer Analytics initiative. The public announcement framed the effort as a measurement program to attribute in-store sales to shelf edge media for CPG brands in the United States.
The implementation linked Kroger Plus transaction streams housed in 84.51's Collaborative Cloud with Vestcom's shelfAdz campaign identifiers to enable campaign-level attribution and iROAS calculation. Functional capabilities implemented included campaign attribution workflows, temporal matching of transaction events to media exposures, and analytics views for in-store sales impact tied to specific shelfAdz placements.
Operational coverage focused on CPG brand clients in the United States and connected marketing, shopper marketing, and analytics teams to create a closed loop between media delivery and point-of-sale outcomes. Integrations were explicitly with 84.51's Collaborative Cloud and Kroger Plus transaction data and with Vestcom shelfAdz media inventory and campaign metadata to support attribution queries and reporting.
Governance and operational controls were established through the collaboration agreement to manage transactional data sharing and attribution rules, enabling attribution of shelfAdz campaigns to Kroger sales. The stated outcome of the engagement was the ability to measure the in-store sales impact iROAS of shelfAdz shelf edge media for CPG brands.
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Flywheel Digital | Media | 2000 | $568M | United States | 84.51 | Kroger Plus Loyalty Program | Customer Analytics | 2023 | n/a |
In 2023, Flywheel Digital leveraged 84.51 Stratum retail data to plan and optimize strategies against the Kroger Plus Loyalty Program as part of a Customer Analytics engagement for a CPG advertiser in the United States. The engagement concentrated on using loyalty transaction signals to inform Kroger search placement and eCommerce assortment tactics while maintaining retailer specific measurement tied to Kroger Plus Loyalty Program activity.
Module usage is inferred to center on 84.51 Stratum retail data for Kroger Plus loyalty transactions, supporting household level loyalty transaction analytics, shopper segmentation, and eCommerce share measurement typical of Customer Analytics implementations. Flywheel Digital configured the Stratum-derived retail insights to feed planning and activation workflows, aligning audience definitions and media targeting to loyalty behaviors.
Operational coverage focused on Kroger channel execution and digital commerce, impacting search and eCommerce marketing functions for the CPG client across United States Kroger storefronts. Integrations were limited to retailer level loyalty transaction feeds as surfaced by 84.51 Stratum, with activation workflows adjusted to prioritize loyalty-derived household signals in media planning and measurement.
The vendor case study reports an average 15 percent increase in eCommerce share and outsized household penetration gains during the investment period, these outcomes are presented by 84.51 and the case study does not name the specific brand client. Module attribution to 84.51 Stratum retail data for Kroger Plus Loyalty Program transactions is inferred from the case study language referencing Stratum data applied to Kroger activity.
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Kroger | Retail | 409000 | $147.1B | United States | 84.51 | Kroger Plus Loyalty Program | Customer Analytics | 2019 | n/a |
In 2019, Kroger implemented the Kroger Plus Loyalty Program as a Customer Analytics initiative, engaging vendor 84.51 to operate loyalty services and deliver analytics to the Kroger Family of Companies and external business clients. The implementation positioned the Kroger Plus Loyalty Program as a centralized data and insight capability to support marketing, promotions, advertising and consumer research functions across the enterprise.
The deployment emphasized functional modules typical of Customer Analytics implementations, including loyalty program operations, audience segmentation and profiling, aggregated consumer insights and consumer research analytics, promotions orchestration, and audience targeting for advertising. Kroger Plus Loyalty Program was configured to generate non personal aggregated insights for consumer brands while also enabling targeted advertising to relevant audiences and promotional activity management.
Operationally, the environment consolidated transaction and loyalty profile data for use by corporate marketing teams and by business clients such as consumer packaged goods brands, with 84.51 providing analytics services and client reporting. The implementation integrated loyalty data flows into advertising and promotions workflows, and it supported the provisioning of aggregated analytics outputs to external clients in addition to internal business functions.
Governance and data use were executed through a centralized model managed by 84.51, aligned with Kroger privacy provisions that specify use of customer information to operate loyalty programs, provide aggregated insights, conduct research, advertise to relevant audiences and operate promotions. Controls and processes were described in Kroger’s privacy policy to define allowed uses of customer information and to frame the analytics and advertising services delivered through the Kroger Plus Loyalty Program.
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Retail | 409000 | $147.1B | United States | 84.51 | Kroger Plus Loyalty Program | Customer Analytics | 2015 | n/a |
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