List of Liaison Enrollment Marketing Customers
Watertown, 02472, MA,
United States
Since 2010, our global team of researchers has been studying Liaison Enrollment Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Liaison Enrollment Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Liaison Enrollment Marketing for Marketing Automation include: Milwaukee School Of Engineering, a United States based Education organisation with 600 employees and revenues of $180.0 million, Concordia University Texas, a United States based Education organisation with 450 employees and revenues of $60.0 million, Defiance College, a United States based Education organisation with 350 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Liaison Enrollment Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Concordia University Texas | Education | 450 | $60M | United States | Liaison | Liaison Enrollment Marketing | Marketing Automation | 2023 | n/a |
In 2023, Concordia University Texas implemented Liaison Enrollment Marketing to support admissions and enrollment functions, deploying Liaison Enrollment Marketing as its Marketing Automation platform focused on inquiry-to-application workflows. The implementation was targeted at university admissions and recruitment teams in the United States, with an emphasis on unifying inquiry management, personalizing outreach, and improving speed-to-lead for prospective students.
The deployment configured core Marketing Automation capabilities including inquiry management, digital outreach campaign orchestration, variable-print outreach personalization, and automation rules to accelerate lead response. Liaison Enrollment Marketing was used to create segmented nurture pathways and automated routing to admissions staff, aligning campaign configuration with enrollment office processes and communication templates.
Concordia integrated Liaison Enrollment Marketing with Liaison TargetX CRM and Othot analytics to centralize prospect records and apply predictive insights to inquiry prioritization. These named integrations tied campaign execution to CRM workflows and analytics signals, enabling coordinated data flows between marketing automation, recruitment operations, and admissions systems across the institution.
Governance changes focused on operationalizing lead routing and campaign governance inside the admissions organization, standardizing speed-to-lead procedures and campaign approval workflows. According to Liaison's case study, the deployment contributed to a 9% increase in admissions, along with improved yield and inquiry quality, while explicitly referencing use of TargetX CRM and Othot analytics as part of the implementation.
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Defiance College | Education | 350 | $40M | United States | Liaison | Liaison Enrollment Marketing | Marketing Automation | 2022 | n/a |
In 2022 Defiance College consolidated its recruitment marketing by deploying Liaison Enrollment Marketing. Liaison Enrollment Marketing served as the Marketing Automation platform to centralize CRM-driven outreach and multi-channel campaigns across the United States.
The implementation leveraged Liaison's Enrollment Marketing Platform EMP and Enrollment Marketing EM campaigns to standardize campaign orchestration, segmentation, and lead nurturing for undergraduate recruitment. Configuration emphasized CRM-driven campaign lists, automated nurture sequences, and coordinated campaign calendars to align admissions outreach with application and deposit milestones.
Operational integration focused on connecting Liaison Enrollment Marketing with the college CRM to enable coordinated messaging across recruitment and enrollment management teams, and to centralize multi-channel campaign execution. The deployment covered recruitment marketing and admissions functions for undergraduate enrollment across the United States, consolidating campaign assets and reporting within the Enrollment Marketing Platform EMP.
Governance and process changes established centralized campaign ownership, standardized workflow templates for Enrollment Marketing EM campaigns, and shared analytics to guide offer strategies. According to Liaison's case study, the deployment is associated with an approximately 80% increase in new undergraduate enrollment, a 13 point drop in discount rate, and higher applications and deposits after adopting the Enrollment Marketing Platform EMP and Enrollment Marketing EM campaigns.
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Milwaukee School Of Engineering | Education | 600 | $180M | United States | Liaison | Liaison Enrollment Marketing | Marketing Automation | 2017 | n/a |
In 2017, Milwaukee School Of Engineering deployed Liaison Enrollment Marketing, a Marketing Automation application, to centralize recruitment communications and orchestrate interest based outreach. The implementation used Liaison's Enrollment Marketing Platform and campaign management services to run multichannel recruitment campaigns across email, print, and events in the United States.
Configuration emphasized EMP modules for campaign orchestration, prospect segmentation, and centralized communication management, with campaign management services supporting content scheduling and execution. Module usage focused on interest based targeting and multichannel workflow orchestration to coordinate touchpoints across email, print, and event driven outreach.
Operational scope covered admissions and enrollment marketing functions across the United States, consolidating outreach into a single campaign management workflow and shifting governance toward centralized campaign planning and execution. Liaison reports that after launching Liaison Enrollment Marketing in early 2017 and running campaigns through 2018, Milwaukee School Of Engineering increased applications by 14.5% and overall enrollment by 15%.
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