List of Lifesight UMM (Unified Marketing Measurement) Customers
Since 2010, our global team of researchers has been studying Lifesight UMM (Unified Marketing Measurement) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lifesight UMM (Unified Marketing Measurement) for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lifesight UMM (Unified Marketing Measurement) for Marketing Analytics include: New Balance, a United States based Retail organisation with 8000 employees and revenues of $6.50 billion, Punto Fa, S.L., a Spain based Retail organisation with 17000 employees and revenues of $2.18 billion, Seidensticker, a Germany based Manufacturing organisation with 2600 employees and revenues of $151.0 million and many others.
Contact us if you need a completed and verified list of companies using Lifesight UMM (Unified Marketing Measurement), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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New Balance | Retail | 8000 | $6.5B | United States | Lifesight | Lifesight UMM (Unified Marketing Measurement) | Marketing Analytics | 2023 | n/a |
In 2023 New Balance implemented Lifesight UMM (Unified Marketing Measurement) as a Marketing Analytics solution to support marketing and media measurement. The association is identified from Lifesight's customer logo roster rather than a named public case study, and Lifesight does not publish a detailed implementation timeline for New Balance.
Lifesight UMM (Unified Marketing Measurement) for Marketing Analytics is positioned to deliver unified measurement capabilities, with likely emphasis on incrementality testing, cross-channel media measurement, and analytics to inform budget allocation and media planning processes. These capabilities align with standard Marketing Analytics workflows that consolidate observational and experimental measurement to attribute media impact and guide spend allocation.
Vendor materials do not disclose specific technical integrations or rollout geography for New Balance, and no implementation partner is listed. Category-aligned deployments of Lifesight UMM typically integrate with advertising platforms, analytics data repositories, and tag management systems to centralize event and exposure data, however New Balance-specific integration details are not published.
Governance and operational ownership are not detailed publicly, the available evidence suggests ownership would sit within marketing and media measurement functions. No published outcomes, performance metrics, or cost information are provided by Lifesight for New Balance, the implementation signal is limited to vendor logo placement rather than a public case study.
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Punto Fa, S.L. | Retail | 17000 | $2.2B | Spain | Lifesight | Lifesight UMM (Unified Marketing Measurement) | Marketing Analytics | 2024 | n/a |
In 2024, Punto Fa, S.L. implemented Lifesight UMM (Unified Marketing Measurement). Punto Fa, S.L. appears on Lifesight's customer roster and is likely using Lifesight UMM for Marketing Analytics to support omnichannel attribution and media mix optimisation across EMEA within the marketing process area.
The implementation narrative indicates use of Lifesight UMM Unified Marketing Measurement as the central measurement layer, with inferred module usage including omnichannel attribution, media mix optimization, and incremental impact measurement. Configuration is likely focused on unified measurement outputs and campaign-level attribution reporting, consistent with Marketing Analytics platforms that consolidate cross-channel exposure into a single measurement model.
Operational coverage is described at the regional level across EMEA and scoped to marketing teams responsible for media planning and analytics. Governance likely centers on standardized measurement protocols and attribution rule sets to support centralized reporting and media optimization workflows, although specific integration touchpoints and technical architecture are not published on the vendor site.
Public information from the vendor does not disclose detailed rollout timelines, named integrations, or quantifiable outcomes, costs, or benefits, the documentation on Lifesight's site is limited to customer placement rather than a public Mango case study.
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Seidensticker | Manufacturing | 2600 | $151M | Germany | Lifesight | Lifesight UMM (Unified Marketing Measurement) | Marketing Analytics | 2024 | n/a |
In 2024 Seidensticker implemented Lifesight UMM Unified Marketing Measurement, a Marketing Analytics application, to measure incremental ROAS, run geo based incrementality experiments and unify channel reporting for marketing and finance across Europe. The deployment centered on Lifesight UMM as the enterprise measurement layer linking campaign activity to centralized reporting for marketing and finance, with the explicit objective of providing a consistent attribution and incrementality view across national markets.
The implementation used Lifesight UMM measurement and experiment capabilities to instrument incremental ROAS calculations and to orchestrate geo based incrementality tests. Configuration work focused on experiment design, signal collection for channel level measurement, and a reporting layer that consolidated channel metrics into unified dashboards for financial reconciliation and marketing planning.
Operational scope covered Seidensticker marketing and finance teams across Europe, with rollout documented in a Lifesight case study and Lifesight listed as a measurement tool on Seidensticker's privacy page. Governance changes emphasized centralized measurement stewardship and standardized experiment cadence across markets, supported by the Lifesight UMM modules for measurement and experiment orchestration.
Outcomes recorded in the documented engagement include 11.5% higher revenue and 11.7% lower ad spend in peak months, as reported in the Lifesight case study. The implementation therefore combined Marketing Analytics technology with process level governance to create a repeatable incrementality testing program and unified channel reporting for commercial and finance stakeholders.
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