List of Litmus Email Marketing Platform Customers
Cambridge, 02139, MA,
United States
Since 2010, our global team of researchers has been studying Litmus Email Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Litmus Email Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Litmus Email Marketing Platform for Marketing Automation include: Marks and Spencer Group, a United Kingdom based Retail organisation with 69577 employees and revenues of $13.75 billion, UCare, a United States based Insurance organisation with 1600 employees and revenues of $6.16 billion, TD Auto Finance, a United States based Banking and Financial Services organisation with 2300 employees and revenues of $850.0 million, Holland & Barrett, a United Kingdom based Retail organisation with 7800 employees and revenues of $800.0 million, Ted Baker, a United Kingdom based Retail organisation with 500 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using Litmus Email Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Litmus Email Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Holland & Barrett | Retail | 7800 | $800M | United Kingdom | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2023 | n/a |
In 2023, Holland & Barrett deployed the Litmus Email Marketing Platform to add precise personalization to its email campaigns during time bound promotional events. The initiative focused on the Marketing Automation use case of delivering Singles Day offers only to recipients who would find them contextually relevant.
Deployment centered on Litmus Personalize, powered by Kickdynamic technology, to enable dynamic content insertion based on geolocation and browser language signals. Configuration included rules to detect opens originating in China and to identify Mandarin or Cantonese browser language settings, allowing targeted banner replacement at render time. This implemented segmentation and personalized creative serving within the Litmus Email Marketing Platform, aligning content delivery with recipient context.
The implementation operated inside Holland & Barrett's email channel and impacted the email marketing function, specifically campaign creative, audience segmentation, and content orchestration workflows. Operational targeting used location and browser language signals to expand the eligible recipient pool for the Singles Day banner without altering broader campaign frequency or timing.
Measured outcomes were explicit, the campaign achieved a click through rate twice that of previous banner campaigns and an 801% uplift in email revenue. Natasha Reynolds, Email Marketing Executive at Holland & Barrett, stated that tailoring banners to customers with Mandarin or Cantonese settings or those opening emails in China improved relevance and campaign performance. Governance adjustments included authoring personalization rules and content variants within existing Marketing Automation workflows to support ongoing targeted campaigns.
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Marks and Spencer Group | Retail | 69577 | $13.8B | United Kingdom | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2018 | n/a |
In 2018, Marks and Spencer Group implemented Litmus Email Marketing Platform as part of its Marketing Automation capabilities. The deployment supported CRM email campaign design and delivery across three growth-focused business units, kidswear, homeware and beauty, aligning campaign orchestration with commercial priorities.
The implementation centered on campaign orchestration, customer segmentation, targeted lifecycle programmes including a lapser reactivation programme, cross-sell campaign templates for seasonal windows, and systematic post-campaign PIR analysis. Configuration emphasized customer-focused segmentation and targeted short-term trading strategies to support seasonal uplift and retention objectives.
Litmus Email Marketing Platform was used in conjunction with Omniture and Salesforce to facilitate campaign analysis and customer data management, with integrations enabling analytics signals and CRM segmentation to inform audience definitions and campaign targeting. Operational ownership rested with CRM and marketing teams who planned campaigns, executed sends, and completed post-implementation reviews across the named business units.
Governance included formalizing segmentation models, instituting post-campaign reviews and embedding successful cross-sell tactics into standard back-to-school workflows. Documented outcomes from the CRM programme during the period included an average incremental revenue of £1m per additional Christmas trade email, a £0.3m incremental result from targeted back-to-school cross-sell activity, and a lapser programme that moved 21% of customers into the active segment after six months.
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Prison Fellowship | Non Profit | 700 | $57M | United States | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2021 | n/a |
In 2021 Prison Fellowship implemented Litmus Email Marketing Platform to support Marketing Automation for email marketing, campaign quality assurance, and template governance across fundraising, communications, and donor engagement functions. The Litmus Email Marketing Platform was positioned as the central tool for email rendering validation and preflight checks, providing inbox previews, spam and deliverability checks, and template management to standardize message presentation across channels.
Configuration work focused on building a library of reusable templates and preflight workflows to enforce brand and accessibility standards, and on automating campaign QA steps consistent with Marketing Automation best practices. The implementation was executed within an application ecosystem that the Business Applications team supports, which includes Salesforce NPSP, Salesforce Marketing Cloud, Zapier, Classy, and reporting tools, enabling coordinated campaign orchestration and operational handoffs without asserting direct integrations.
Governance and rollout were led by the Business Applications Analyst who managed requirements gathering, project tracking, and contract and license negotiations to align platform spend with organizational needs. Operational coverage emphasized cross-departmental use, with the Business Applications team responsible for ongoing technical support, configuration updates, and aligning Litmus Email Marketing Platform configurations to fundraising and communications workflows.
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Banking and Financial Services | 2300 | $850M | United States | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2018 | n/a |
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Retail | 500 | $60M | United Kingdom | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2019 | n/a |
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Insurance | 1600 | $6.2B | United States | Litmus Software | Litmus Email Marketing Platform | Marketing Automation | 2020 | n/a |
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