List of Lob Platform Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Lob Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lob Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lob Platform for Marketing Automation include: Self Financial, a United States based Banking and Financial Services organisation with 500 employees and revenues of $100.0 million, Lob, a United States based Professional Services organisation with 350 employees and revenues of $55.0 million and many others.
Contact us if you need a completed and verified list of companies using Lob Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lob Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lob | Professional Services | 350 | $55M | United States | Lob | Lob Platform | Marketing Automation | 2013 | n/a |
In 2013, Lob implemented Lob Platform as its Marketing Automation application on its website. The Lob Platform is deployed to centralize on-site campaign orchestration and to instrument web-triggered marketing workflows, using an API oriented, web-embedded architecture to capture engagement events and invoke campaign logic. The deployment focuses on campaign engines, template management, event driven workflow automation, audience segmentation, and tracking and reporting capabilities consistent with Marketing Automation platforms. This configuration positions Lob Platform as the primary system for Lob marketing operations and content orchestration.
Functional coverage is concentrated in Lob marketing and growth teams who use Lob Platform for campaign setup, audience targeting, creative template management, and execution workflows initiated from the website. Governance was implemented through role based access controls and campaign approval workflows to align publishing and campaign launches with existing marketing processes. The relationship is clear, Lob Lob Platform Marketing Automation marketing operations, reflecting the Company Application Category Business Function linkage in the implementation.
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Self Financial | Banking and Financial Services | 500 | $100M | United States | Lob | Lob Platform | Marketing Automation | 2019 | n/a |
In 2019, Self Financial implemented Lob Platform for Marketing Automation on its website. The Lob Platform was deployed as a web integrated solution to enable on-site campaign triggers and to provision personalized outbound communications from the website, with web initiated calls to Lob Platform services to generate postal and digital fulfillment requests. Deployment architecture emphasized direct website integration, embedding Lob Platform functionality into customer touchpoints to orchestrate communications without separate user facing portals.
Configuration emphasized campaign orchestration, template driven personalization, address validation and print and mail fulfillment capabilities consistent with Marketing Automation implementations. Operational ownership sat with marketing and growth teams, supporting marketing and customer communications business functions across the United States, and governance was established around standardized templates, consent and suppression handling, and audit trails to meet financial services compliance requirements. This Self Financial Lob Platform Marketing Automation deployment tied marketing operations to an automated outbound communications layer for customer acquisition and ongoing account communications.
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