List of Mapp Empower Customers
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Since 2010, our global team of researchers has been studying Mapp Empower customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mapp Empower for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mapp Empower for Marketing Automation include: Mindshare, a United Kingdom based Communications organisation with 10000 employees and revenues of $32.00 billion, Farup Sommerland Denmark, a Denmark based Leisure and Hospitality organisation with 650 employees and revenues of $26.0 million and many others.
Contact us if you need a completed and verified list of companies using Mapp Empower, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mapp Empower customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Farup Sommerland Denmark | Leisure and Hospitality | 650 | $26M | Denmark | Mapp Digital | Mapp Empower | Marketing Automation | 2021 | Venue Manager |
In 2021, Farup Sommerland Denmark implemented Mapp Empower as its Marketing Automation application to complete omnichannel customer journeys across ticketing and digital touchpoints. The deployment positioned Mapp Empower as the park’s partner-facing email engine while leveraging Mapp’s CDP and automation layer to unify customer profiles and messaging.
The implementation configured Mapp Empower for multichannel campaign orchestration, with explicit automation for email, SMS, and in-app messaging as part of the marketing stack. Functional modules and capabilities included audience segmentation, personalized messaging templates, scheduled and event-driven campaign flows, and customer journey orchestration aligned to ticketing events and visit lifecycle stages.
Mapp Empower was integrated through a joint architecture with Venue Manager, linking ticketing workflows and guest profile data into the Marketing Automation flows. Operational coverage targeted the park’s marketing and guest engagement teams and extended across the Nordics, enabling coordinated messaging from online ticket purchase through onsite digital touchpoints.
Governance and rollout followed a partner-led model with Venue Manager, using Empower as a white-label email solution for partner deliveries and aligning consent management, template governance, and campaign approval processes with venue operations. The partnership framed cross-system orchestration and centralized campaign governance to complete the omnichannel customer journey for park visitors.
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Mindshare | Communications | 10000 | $32.0B | United Kingdom | Mapp Digital | Mapp Empower | Marketing Automation | 2019 | n/a |
In 2019 Mindshare implemented Mapp Empower as part of a targeted Marketing Automation initiative, deploying the Mapp Empower application to support agency-level email programs. Mindshare partnered with Mapp Digital to run end-to-end lead follow-up and nurture campaigns, explicitly using email automation to drive engagement and downstream performance in global agency campaigns.
The implementation centered on email automation and campaign orchestration capabilities within Mapp Empower, including audience segmentation, nurture workflow configuration, template and content personalization, and reporting instrumentation to track email-driven engagement. Configuration work emphasized reusable nurture programs and automated lead follow-up sequences to accelerate handoffs between demand generation and client services teams.
The vendor case study references both Mapp Engage and Mapp Empower as agency-suitable email solutions, and Mindshare used Mapp Empower for agency-level email automation across global campaigns. Operational coverage included global agency campaign execution and marketing and demand generation functions, with centralized campaign templates and shared program libraries to maintain consistency across regions and client accounts.
Governance focused on campaign lifecycle management and approval workflows to align agency teams on messaging and timing, complemented by role-based access to campaign configuration and reporting. The documented outcome from the engagement was improved email-driven engagement and improved downstream performance in global agency campaigns.
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