List of Marchex Sonar Customers
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United States
Since 2010, our global team of researchers has been studying Marchex Sonar customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Marchex Sonar for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Marchex Sonar for Customer Engagement include: Zillow, a United States based Construction and Real Estate organisation with 6730 employees and revenues of $2.30 billion, Realtor.com, a United States based Professional Services organisation with 1634 employees and revenues of $262.0 million, Kin Insurance, a United States based Insurance organisation with 200 employees and revenues of $23.0 million, Bangs Shoes, a United States based Retail organisation with 80 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using Marchex Sonar, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Marchex Sonar customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bangs Shoes | Retail | 80 | $8M | United States | Marchex | Marchex Sonar | Customer Engagement | 2020 | n/a | In 2020, Bangs Shoes implemented Marchex Sonar for Customer Engagement to support retail marketing and to grow an ambassador program. The deployment used Marchex Sonar alongside Marchex Engage to drive SMS text campaigns as a primary channel for ambassador outreach and customer re-engagement. Configuration emphasized contact segmentation, automated message sequences, campaign scheduling, and consent management consistent with Customer Engagement functionality. Integration scope explicitly included Marchex Engage as the text messaging channel, and operational ownership rested with marketing and customer experience teams who centralized campaign governance and workflow orchestration for ambassador recruitment and ongoing messaging. | |
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Kin Insurance | Insurance | 200 | $23M | United States | Marchex | Marchex Sonar | Customer Engagement | 2019 | n/a | In 2019, Kin Insurance expanded its use of Marchex Sonar in the Customer Engagement category to extend sales and marketing messaging into a production claims intake channel. Kin had been using Marchex Sonar for sales and marketing, and leadership determined Sonar could be repurposed to facilitate customer communications and claims processing at scale. The implementation concentrated on SMS-driven intake and conversational workflows built on Marchex Sonar. Kin constructed claim intake flows using Sonar’s API to capture claimant responses and to orchestrate message templates and stateful conversation threads. The company layered Slack integration for agent notification and handoff, creating a synchronous bridge between SMS conversations and internal claim handlers. Operational scope covered sales, marketing, and a newly provisioned claims function, effectively creating a claims department built around conversational messaging. Kin configured Marchex Sonar to serve both outbound marketing and inbound claims channels, centralizing customer engagement on a single SMS platform while preserving existing sales messaging use cases. Governance and rollout were pragmatic and rapid, focused on conversation design, API orchestration, and Slack based escalation paths. According to Grafton Robinson Head of Marketing at Kin Insurance, "Simply put, there’s a job to be done here. A conversation that needs to happen using any medium to solve a really immediate problem. We basically built a claims department from scratch using [Sonar] SMS service." | |
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Realtor.com | Professional Services | 1634 | $262M | United States | Marchex | Marchex Sonar | Customer Engagement | 2020 | n/a | In 2020, Realtor.com implemented Marchex Sonar to shift seller outreach toward mobile messaging as part of its Customer Engagement strategy. Prior to the Sonar deployment Realtor.com had been cold calling and emailing these individuals, a process that produced about an 18 percent seller lead qualification rate. The initiative was driven by the hypothesis that increased read rates and response rates for mobile messaging could raise that rate toward 35 percent while creating a more positive customer experience. Marchex Sonar was configured to run mobile messaging campaigns with automated follow up sequences, two way SMS conversational workflows, campaign orchestration, and read and response tracking. Configuration centered on lead qualification workflows, message template management, and routing engaged prospects into Realtor.com seller lead intake and sales workflows. These capabilities were used to instrument outreach cadence and capture engagement signals for sales triage. The deployment targeted Realtor.com sales and lead generation functions, aligning operational workflows to handle inbound messaging and escalate qualified sellers to sales teams. Governance work updated outreach practices and response handling to support conversational mobile messaging and to standardize qualification processes. The project maintained a clear hypothesis target of increasing seller lead qualification from about 18 percent to approximately 35 percent, outcomes were intended rather than stated as achieved. | |
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Construction and Real Estate | 6730 | $2.3B | United States | Marchex | Marchex Sonar | Customer Engagement | 2020 | n/a |
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