List of Marketing Evolution Mevo Data Platform Customers
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Since 2010, our global team of researchers has been studying Marketing Evolution Mevo Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Marketing Evolution Mevo Data Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Marketing Evolution Mevo Data Platform for Marketing Analytics include: Warner Bros. Entertainment, a United States based Media organisation with 35000 employees and revenues of $39.32 billion, Regions Bank, a United States based Banking and Financial Services organisation with 19969 employees and revenues of $7.53 billion, Optus, a Australia based Communications organisation with 8000 employees and revenues of $5.10 billion and many others.
Contact us if you need a completed and verified list of companies using Marketing Evolution Mevo Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Optus | Communications | 8000 | $5.1B | Australia | Marketing Evolution | Marketing Evolution Mevo Data Platform | Marketing Analytics | 2022 | n/a | In 2022 Optus deployed the Marketing Evolution Mevo Data Platform to support Marketing Analytics and cross channel media measurement. The implementation targeted marketing and media analytics capabilities within Optus in Australia, reflecting a country level deployment focused on measurement under local data transfer and cookie loss constraints. The deployment centered on Marketing Evolution's privacy resilient cross channel measurement capability, IDR Free, to preserve exposure and impact measurement when cookie signals were degraded and when data movement faced regulatory constraints. The Marketing Evolution Mevo Data Platform was used as the primary measurement layer, inferred from the vendor case content to provide unified attribution and impact modeling across paid media and owned channels. Operational coverage emphasized marketing planning and media measurement functions, with the platform instrumented for campaign exposure and impact analysis across Optus marketing and media teams in Australia. Architecture was implemented as a centralized measurement and analytics layer, ingesting campaign exposure inputs and producing incrementality and impact outputs for planning and optimization workflows, consistent with Marketing Analytics practice. Governance adjusted to prioritize privacy resilient measurement, with processes aligned to Australian data transfer rules and to reduced reliance on third party cookies. The case notes attribute use of IDR Free and the Mevo Data Platform to recognition outcomes, including Optus being cited as Australia’s number one Marketing Team and number one Brand. | |
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Regions Bank | Banking and Financial Services | 19969 | $7.5B | United States | Marketing Evolution | Marketing Evolution Mevo Data Platform | Marketing Analytics | 2021 | n/a | In 2021, Regions Bank deployed Marketing Evolution Mevo Data Platform for Marketing Analytics to support marketing and CRM processes in the United States. The engagement centered on unified measurement to quantify offline and online channel performance and to optimize messaging and media across the customer journey. The implementation leveraged Marketing Evolution Mevo Data Platform capabilities for measurement and analytics, applying unified attribution, media mix modeling, and incremental response analysis as core functional workflows consistent with Marketing Analytics. The vendor case does not list module names, so the narrative is constrained to the Mevo analytics and data orchestration capabilities implied by the case description. Operational coverage targeted marketing and CRM teams in the United States, instrumenting both offline and online channels and aligning campaign exposures with downstream customer outcomes across the journey. Integrations are described at the data aggregation level, consolidating channel measurement and customer outcome signals into the Marketing Evolution Mevo Data Platform rather than naming specific source systems. Governance emphasized measurement-driven optimization and iterative campaign planning, enabling attribution-informed decision making across marketing stakeholders. The Marketing Evolution case study reports a 100% ROI increase and a 100% incremental revenue increase in new checking accounts as outcomes attributed to the engagement. | |
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Warner Bros. Entertainment | Media | 35000 | $39.3B | United States | Marketing Evolution | Marketing Evolution Mevo Data Platform | Marketing Analytics | 2015 | n/a | In 2015, Warner Bros. Entertainment deployed the Marketing Evolution Mevo Data Platform to support Warner Bros. Home Entertainment marketing measurement for the U.S. theatrical and home-entertainment release of the film PAN. The engagement used the Marketing Evolution Mevo Data Platform within the Marketing Analytics category to centralize cross-channel measurement and model-driven optimization. The implementation aggregated more than 300 data sources into a central analytics layer and applied Marketing Evolution's ROI Brain modeling as the core attribution and optimization engine. Functional capabilities implemented included multi-source data ingestion, model-driven ROI attribution, and campaign optimization workflows, with Mevo analytics quantifying media and creative performance for campaign teams. Operational scope was U.S. marketing and media analytics, focused on campaign measurement and optimization for theatrical and home-entertainment marketing teams within Warner Bros. Home Entertainment. The deployment supported media planning, measurement, and optimization processes, feeding model outputs into campaign decision cycles and optimization governance. Governance changes formalized model-driven decisioning into campaign workflows and measurement cadence, embedding ROI Brain outputs into optimization governance for marketing and media teams. The case study reports an approximately 31% improvement in campaign performance during the PAN theatrical and home-entertainment campaign. |
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