List of Marmind Platform Customers
Vienna, 1120,
Austria
Since 2010, our global team of researchers has been studying Marmind Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Marmind Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Marmind Platform for Marketing Analytics include: Lufthansa Group, a Germany based Transportation organisation with 101709 employees and revenues of $41.36 billion, Invesco UK, a United Kingdom based Banking and Financial Services organisation with 1400 employees and revenues of $800.0 million, Macmillan Education, a United Arab Emirates based Education organisation with 51 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using Marmind Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Marmind Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Invesco UK | Banking and Financial Services | 1400 | $800M | United Kingdom | Marmind | Marmind Platform | Marketing Analytics | 2019 | Upper Network |
In 2019 Invesco UK implemented the Marmind Platform to centralize campaign management, budget control and reporting across multiple EMEA markets. The implementation targeted marketing functions in EMEA and positioned the Marmind Platform as the core Marketing Analytics solution for campaign planning, budget orchestration and consolidated reporting.
Configuration work focused on campaign management workflows, centralized budget control, scheduling and marketing reporting and dashboards. The deployment included planning and approval workflows, standardized reporting templates, and dashboard instrumentation to support marketing analytics and cross market planning.
The Marmind Platform was integrated with Oracle to align marketing budgets and financial data, and the project was delivered with implementation support from Upper Network. The architecture established a centralized data and campaign management layer with role based access for regional marketing teams and standardized data feeds into financial reconciliation processes.
Governance and rollout centered on centralizing budget ownership and standardized reporting processes for EMEA marketing, with Upper Network supporting change management and configuration. Marmind reporting indicated that headcount for planning tasks fell from four people to one half time role, reflecting the efficiency gains reported post rollout.
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Lufthansa Group | Transportation | 101709 | $41.4B | Germany | Marmind | Marmind Platform | Marketing Analytics | 2020 | n/a |
In 2020, Lufthansa Group implemented Marmind Platform to centralize campaign planning, budgeting and collaboration across its airlines and markets. The Marmind Platform is deployed as a Marketing Analytics solution supporting marketing operations and planning across multiple regions.
The implementation emphasized campaign planning and budgeting modules, collaborative workspaces, a unified campaign calendar and role based access controls to coordinate cross market activities. Marketing analytics and dashboard capabilities were provisioned to consolidate planning views and provide campaign performance visibility for marketers and finance stakeholders.
Operational scope covered marketing operations across multiple airlines and markets, with deployment oriented toward EMEA and global coordination to reduce siloed activity. Governance was restructured to standardize planning workflows and approval gates, increasing budget transparency and breaking down organizational silos as part of the rollout.
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Macmillan Education | Education | 51 | $6M | United Arab Emirates | Marmind | Marmind Platform | Marketing Analytics | 2021 | n/a |
In 2021, Macmillan Education implemented the Marmind Platform to centralize campaign planning, budgets and cross-entity collaboration for 300+ marketers across multiple countries. The implementation targeted marketing operations with an emphasis on EMEA and global coordination, explicitly positioning the Marmind Platform within Marketing Analytics to provide shared visibility across regional teams.
The deployment configured core modules for campaign planning, budget management, resource allocation and collaborative campaign workspaces, with marketing dashboards and analytics modules used to surface campaign performance and budget status. Configuration included role based access for planners and approvers, standardized campaign lifecycle workflows, and dashboard-driven reporting to support planning and execution processes.
Operational coverage focused on marketing operations and cross-entity collaboration across multiple countries, changing how campaign planning and budget governance were executed by marketing and finance stakeholders. The Marmind Platform delivered greater budget visibility and campaign transparency as part of governance and workflow standardization, improving coordination for marketing planning under the Marketing Analytics initiative.
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Buyer Intent: Companies Evaluating Marmind Platform
- Marmind, a Austria based Media organization with 53 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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