List of Mediafly Pipeline Management Customers
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Since 2010, our global team of researchers has been studying Mediafly Pipeline Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mediafly Pipeline Management for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mediafly Pipeline Management for Sales Automation include: Givaudan, a Switzerland based Manufacturing organisation with 16942 employees and revenues of $9.21 billion, Sealed Air, a United States based Manufacturing organisation with 16500 employees and revenues of $4.79 billion, Okta, a United States based Professional Services organisation with 5914 employees and revenues of $2.61 billion and many others.
Contact us if you need a completed and verified list of companies using Mediafly Pipeline Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mediafly Pipeline Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Givaudan | Manufacturing | 16942 | $9.2B | Switzerland | Mediafly | Mediafly Pipeline Management | Sales Automation | 2019 | n/a |
In 2019, Givaudan implemented Mediafly Pipeline Management to centralize sales-ready content and improve buyer engagement. The Mediafly Pipeline Management deployment served as a Sales Automation solution, initiating Phase 1 for 125 North American users and later expanding to more than 1,000 users across Latin America, EMEA and APAC.
The implementation likely combined Mediafly’s content management, buyer-engagement, and pipeline-management capabilities to standardize seller collateral and guide buyer conversations. Configuration focused on central content repositories, engagement workflows, and pipeline visibility to support consistent sales conversations and to accelerate new seller onboarding.
Operational coverage targeted Givaudan’s global sales organization with phased regional rollouts, starting in North America and extending to LATAM, EMEA and APAC. The program emphasized adoption across sales and onboarding teams and aimed to align seller behavior with CRM usage through embedded content and pipeline-focused workflows.
Governance centered on phased rollout controls and centralized content governance to maintain message consistency during expansion. Standardized playbooks and engagement templates were implemented to reduce variability in buyer-facing interactions and to support seller confidence with new content.
The initiative sought explicit improvements in buyer engagement, onboarding speed, CRM adoption, and the consistency of sales conversations, using Mediafly Pipeline Management as the core Sales Automation platform.
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Okta | Professional Services | 5914 | $2.6B | United States | Mediafly | Mediafly Pipeline Management | Sales Automation | 2021 | n/a |
In 2021, Okta implemented Mediafly Pipeline Management as a Sales Automation initiative to accelerate seller-led value conversations and formalize deal qualification. The deployment emphasized Mediafly value-selling capabilities to enable sellers to build real-time business cases and engage buyers earlier in the sales cycle.
Mediafly Pipeline Management was configured to operationalize value-selling and pipeline deal-engagement features, providing structured content, configurable business-case calculators, and guided conversation flows consistent with Sales Automation workflows. The implementation focused on CRM-driven deal progression alignment and higher-quality buyer conversations, with Mediafly’s pipeline tooling embedded into seller-facing playbooks and opportunity stages.
Operational coverage extended across Okta’s go-to-market teams, enabling reps and account teams to use Mediafly Pipeline Management for deal preparation, discovery dialogues, and value articulation during pursuit. The program was positioned as a seller enablement and deal-engagement layer that standardized how value propositions and win narratives are documented and advanced through opportunity stages.
Governance was implemented through playbook adoption and orchestration of seller processes, aligning content, deal qualification steps, and opportunity handoffs to ensure consistent use of the Mediafly toolset. According to the vendor, the program produced a 30% increase in win rate and influenced over $140 million in deal engagement, outcomes reported by Mediafly following rollout to Okta’s GTM organization.
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Sealed Air | Manufacturing | 16500 | $4.8B | United States | Mediafly | Mediafly Pipeline Management | Sales Automation | 2020 | n/a |
In 2020 Sealed Air implemented Mediafly Pipeline Management, a Sales Automation application, to consolidate four independent content libraries into a single global sales application and shift its seller population from product pitching to value selling. The initial deployment targeted a North American launch as part of a staged global rollout designed to standardize sales content and engagement workflows.
The implementation used Mediafly Pipeline Management capabilities for pipeline and deal engagement and leveraged value selling functionality alongside centralized content workflows to support sales enablement. Configuration emphasized content organization, guided selling sequences, and deal-level engagement tracking to make value selling the primary seller workflow.
Integrations centered on content and CRM workflows to align enablement assets with opportunity stages, ensuring content availability at point of sale engagement and maintaining context between the Mediafly application and CRM-driven pipeline data. Operational coverage included sales and sales enablement teams across the initial North American region with plans for broader global adoption.
Governance and rollout focused on consolidating content ownership into the Mediafly application and streamlining enablement processes to accelerate deal progression. The Mediafly Pipeline Management rollout delivered rapid adoption in the initial phase, achieving 90% user adoption within two months and a 13% increase in engagement per user during the North American launch.
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