List of Melba CRM Customers
Helsinki, 00100,
Finland
Since 2010, our global team of researchers has been studying Melba CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Melba CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Melba CRM for CRM include: BE Group, a Sweden based Manufacturing organisation with 663 employees and revenues of $678.0 million, Mateko Finland, a Finland based Distribution organisation with 48 employees and revenues of $32.0 million, Jamera Finland, a Finland based Construction and Real Estate organisation with 15 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using Melba CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Melba CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BE Group | Manufacturing | 663 | $678M | Sweden | Melba Digital | Melba CRM | CRM | 2019 | n/a |
In 2019, BE Group implemented Melba CRM. The engagement focused on CRM customer experience work, with Melba Digital delivering customer-listening and delivery-process measurement services as part of its CRM/Asiakaskuuntelu offering in Finland. The implementation emphasized customer feedback capture and structured measurement rather than core ERP functions.
BE Group configured Melba CRM to operate as a customer-listening and CRM analytics environment, instrumenting recurring annual customer experience research and delivery-process performance measurement. Functional capabilities included feedback collection workflows, CRM analytics for sentiment and satisfaction reporting, and management reporting pipelines. These components were oriented to support commercial teams and delivery process monitoring.
The source does not detail integrations with other systems or implementation partners. Operational coverage centered on the Finland engagement and the outputs were used by BE Group management for annual review cycles. Governance established an annual research cadence and reporting workflows to surface customer experience and delivery performance insights to management.
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Jamera Finland | Construction and Real Estate | 15 | $6M | Finland | Melba Digital | Melba CRM | CRM | 2020 | n/a |
In 2020, Jamera Finland implemented Melba CRM to centralize lead acquisition and active customer service for prospective home-builders in Finland. The deployment targeted a small construction and real estate firm with 15 employees, and focused on operationalizing CRM processes across sales and customer service functions.
The Melba CRM implementation was configured to run campaign management and a lead-assistant workflow that automated lead capture, qualification, and guided follow-up sequences consistent with CRM best practices. Operational coverage emphasized inbound lead handling and proactive customer service workflows for prospective buyers, with governance aligned to CRM-driven process ownership and standardized communication templates. Melba Digital reports nearly 30 sales attributed to the work, an outcome cited by the vendor following the Melba CRM program.
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Mateko Finland | Distribution | 48 | $32M | Finland | Melba Digital | Melba CRM | CRM | 2022 | n/a |
In 2022, Mateko Finland implemented Melba CRM. Melba CRM, categorized as CRM, was configured to support lead-acquisition workflows and CRM lead management to drive outbound campaigns and to structure lead handoff to sales. The deployment targeted Mateko Finland's sales and marketing operations within its distribution business.
Functional use combined Melba Digital's lead-acquisition capability with Melba CRM for campaign orchestration, contact management, lead qualification, and staged handoff into a sales pipeline, aligning marketing-generated leads with sales follow up. Governance and workflow changes centered on formalizing the campaign-to-sales lead queue and clarifying responsibility for lead progression through qualification and deal pursuit. Melba Digital's site reports that the combined lead-acquisition and CRM lead management approach delivered hundreds of leads and resulted in double-digit deals.
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