List of Merkle Ugam Customers
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Since 2010, our global team of researchers has been studying Merkle Ugam customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Merkle Ugam for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Merkle Ugam for Analytics and BI include: Virgin Media, a United Kingdom based Communications organisation with 15700 employees and revenues of $13.87 billion, Specsavers United Kingdom, a United Kingdom based Healthcare organisation with 46283 employees and revenues of $5.06 billion, Tabcorp, a Australia based Leisure and Hospitality organisation with 5000 employees and revenues of $1.72 billion and many others.
Contact us if you need a completed and verified list of companies using Merkle Ugam, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Merkle Ugam customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Specsavers United Kingdom | Healthcare | 46283 | $5.1B | United Kingdom | Merkle | Merkle Ugam | Analytics and BI | 2024 | n/a | In 2024, Specsavers United Kingdom implemented Merkle Ugam for Analytics and BI to unify analytics and BI across markets. Merkle delivered a global GA4 automation and data engineering solution to centralize digital analytics and reporting for retail and healthcare functions. The deployment centered on building a consolidated BigQuery data layer and automating GA4 measurement streams, with Merkle Ugam configured to support automated ETL pipelines, data modeling for reporting, and orchestration of analytics workflows. Functional capabilities implemented included automated data ingestion, standardized event mapping and schemas, and a report-ready data model for digital analytics and retail reporting. Integrations explicitly covered Google Analytics 4 and BigQuery, with data engineering work to reduce BigQuery query volume and accelerate ingestion for central reports. Operational scope targeted digital analytics and retail and healthcare reporting in the United Kingdom and extended to cross market analytics through a centralized dataset and standardized report layer. Governance and process changes introduced standardized reporting schemas and centralized data engineering ownership to maintain GA4 automation and cross market consistency. The implementation reduced BigQuery query volume by approximately 90 percent and shortened data ingestion for key reports from about 4 hours to approximately 5 minutes as part of the Merkle Ugam Analytics and BI rollout. | |
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Tabcorp | Leisure and Hospitality | 5000 | $1.7B | Australia | Merkle | Merkle Ugam | Analytics and BI | 2019 | n/a | In 2019, Tabcorp engaged Merkle to lead a multi year Adobe Experience Cloud program that centralized customer data and analytics. The engagement included Adobe Analytics, Campaign, AEP RT-CDP, Audience Manager, and Target, and targeted CRM and marketing and digital analytics use cases across Australia. Merkle Ugam is cited in the engagement context as the application name providing Analytics and BI resources, likely supplying analytics and data engineering capacity to the program. Implementation scope focused on consolidating customer profiles and enabling real time personalised campaigns, with functional capabilities including cross channel analytics, campaign orchestration, audience segmentation, and CDP activation. Merkle Ugam supported Analytics and BI activities such as data modeling, attribution analytics, reporting pipelines, and the implementation of customer profile consolidation workflows. The architecture integrated Adobe Experience Cloud components with Tabcorp marketing and CRM data stores, supporting end to end data flows from profile unification to campaign delivery. Operational coverage was CRM, marketing, and digital analytics across Australia, with the program executed as a phased multi year rollout across marketing and digital teams. Governance and rollout were organized around centralized analytics resources and campaign orchestration workflows managed by Merkle, with phased deployment across Adobe Analytics and AEP RT-CDP capabilities. The engagement produced documented outcomes, generating more than 100 million US dollars in incremental turnover in a year and recording 126 million customer engagements, outcomes attributed to the consolidated customer profiles and real time personalised campaigns. | |
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | Merkle | Merkle Ugam | Analytics and BI | 2023 | n/a | In 2023 Virgin Media implemented Merkle Ugam in an Analytics and BI engagement to establish privacy first measurement for marketing measurement in the UK telecoms business. The deployment focused on improving attribution and campaign optimisation while preserving user consent signals across digital channels. Merkle Ugam configuration centered on a privacy first digital measurement framework that integrated Google Consent Mode and Enhanced Conversions. Functional capabilities implemented included consent signal mapping, conversion tagging and enrichment workflows, attribution adjustments to reconcile consented and non consented signals, and campaign level reporting for optimisation. Integrations connected Google Consent Mode and Enhanced Conversions into Virgin Media’s marketing analytics workflows, aligning conversion events and hashed first party data with the advertising measurement layer to support attribution and campaign optimisation. Operational scope targeted marketing and analytics teams within Virgin Media UK, with implementation work concentrated on paid media attribution and cross channel campaign measurement. Governance and process changes included updated consent governance and measurement policies to manage consented data flows and ensure privacy first attribution, with phased validation across campaigns to monitor signal quality. Reported outcomes in the Merkle case study included a 9.5 percent increase in conversions attributed via Consent Mode, a 42.1 percent increase via Enhanced Conversions, and a lower cost per acquisition. |
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